Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Nudge Marketing: How Small Pushes Can Lead to Big Conversions
Let’s dive into the psychology of nudge marketing, explore its science, and show you how a few clever tweaks can turn a passive visitor into an active customer. […]

4 Biggest Marketing Campaign Optimization Challenges & How to Solve Them in 2025
In 2025’s ecommerce, optimizing conversions is key for beating competitors and maximizing marketing impact. You can do it too! […]

Product Detail Page Optimization: 5 Proven Strategies for 2025
In this article, we’ll explore five proven techniques to elevate your product detail pages to new heights and boost your revenue. […]

7 Best Marketing Personalization Tools for 2025
Let’s take a look at the best marketing personalization tools that you can use to deliver personalized experiences to your audience. […]

Best Ecommerce Personalization Stats, Types, Examples & Tools
Learn from the best and see how successful online stores use ecommerce personalization to improve their sales and conversions. […]

What is Embedded Content? 5 Ideas to Use It for Website Personalization
In this article, we’ll explore the benefits of Embedded Content and share five creative ways to use it for website personalization. […]