Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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17 Different Types of Emails (With Email Marketing Examples You Can Steal)
We gathered the most important different types of emails that you can use to communicate with your audience. […]

New Era Cap Marketing Breakdown: How a Hat Became a Cultural Icon
What’s behind the marketing success of New Era Cap? Let’s break it down, layer by layer—like a perfectly snapped back cap. […]

How to Decrease Your BigCommerce Cart Abandonment Rate?
Cart abandonment is a common issue for ecommerce businesses, but it can be reduced with the right strategies. Learn how from this article! […]

KHY by Kylie Jenner Marketing Breakdown: What’s Fueling the Hype & What’s Falling Apart
In this breakdown, we’ll unpack what KHY is getting right and where it’s losing momentum. If you’re trying to grow a fashion brand, there’s a lot to learn here. […]

7 Best Free Shipping Bar Apps for Shopify in 2025
Looking for the best free shipping bar app for your Shopify store? We’ve collected the best of the best based on the reviews and features. […]

The Future of Text Message Marketing: Best Practices & Predictions
We reached out to 7 of the leading text message marketing experts and asked for their predictions and their best practices. […]