11 Website Popup Survey Examples to Collect Customer Feedback

11 Website Popup Survey Design Examples & Questions

A visitor or customer’s feedback—the good and the bad—is worth its weight in gold when it comes to improving your ecommerce website. From overpriced items to typos you missed or a glitchy user experience, who better to help you improve your web page than your customers?

Oh, and did I mention you lose 26 customers for every complaint you ignore? 

In this article, we’ll show you 11 awesome popup survey design examples that can be used to collect feedback. You’ll also discover the best business practices for doing the job at an expert level, and we’ll guide you on how to create a killer design and ask the right questions. 

Let’s go!

11 great examples of popup surveys

First, let’s talk about design and copy. Read on for 11 super-sharp survey popup use cases. 

Ask customers why they didn’t buy

Use on-page surveys that are displayed on exit intent to dig deeper into why your customers leave without buying. Uncover issues and improve the user experience based on the answers you get.

1. Flip

Popup surveys asking why people didn’t order from the company

What this popup survey does well:

  • This survey popup has an attractive design that matches the site’s aesthetic. Taking the time to design a beautiful popup that’s on brand and draws the attention of your site visitors makes a big difference. Do this by using the same font as your site and colors that reflect your company.
  • There’s only one question, so people are more likely to answer. Your drop-off rates soar with every additional question you ask. To improve your response rate, limit your ask to one or two survey questions.

What could be optimized or A/B tested:

  • For greater impact, Flip.hu could test different background/button color combos, like a contrasting blue button against an orange background. Contrasting hues are opposite hues on the color wheel (orange and blue, yellow and purple, or red and green).
  • They could also test a shorter, simpler question (e.g. “Why didn’t you order the Flip service?”). Keep it short! Visitors are put off by too much text.

2. ZenMountainGear

Pop-up survey example collecting customer insights

What this feedback form does well:

  • Zen Mountain Gear only asks one question. As mentioned, for every extra question you ask, you’ll lose more and more visitors. For best results, focus on one or two survey questions max in your website surveys.
  • It asks the right question: why isn’t the visitor making a purchase? This is one of the biggest questions that many ecommerce stores want answers to. Be sure to use a question that gets the information you really want.
  • The look is a perfect match for this ecommerce site. Always match your branding! 

What could be optimized or A/B tested:

  • They could do more to draw the visitor’s eye by using a color that stands out more from the background. 
  • They might be able to improve conversion rates by using a contrasting color for the “submit” button. 

3. Mygeekgalaxy

Pop-up survey example

What this sidemessage does well:

  • Using a text box in your website surveys allows visitors to provide more in-depth information on their experience at the store. Text boxes are awesome for gathering more information from a website visitor.
  • It uses high-impact colors but doesn’t disturb the user experience. Choose appealing colors without taking away from the on-site experience. 

What could be optimized or A/B tested:

  • They should avoid phrases like “Please help!”. This phrase may put people off, as it sounds like an emotional command.
  • They could go for a more creative, engaging headline (don’t be afraid to experiment with some slang and emojis to capture the attention of your target audience). 

If you’d like to understand what prevents customers from completing their purchase, get started with one of these exit-intent survey templates:

Ask website visitors how they found you

Here are a few examples of finding out where your visitors and customers are really coming from with a website popup survey.

4. TFSloans

Pop-up survey on the website asking how the visitor found the company

What this popup survey does well:

  • This popup survey has a unique design, which matches the website. Experiment with cool designs to help draw visitors to your popup. 
  • With one simple question, they gather important information on their top referral sources. Carefully review which data you need and repackage it in the simplest way possible (i.e. one question).

What could be optimized or A/B tested:

  • The popup appears right after a visitor arrives on the page. It’s best if it appears after at least a few seconds so visitors don’t automatically press the X button. Always let your visitors browse and get their bearings first.
  • Listing potential answers in a multiple choice-style presentation rather than a textbox could help improve such surveys’ response rates. 

If you want to understand what attracts visitors or first-time buyers to your site, use these marketing research popup survey templates:

Measure NPS

Learn how much your customers love you by showing them customer surveys and asking them how likely they are to recommend you to a friend or colleague.

5. Google Meet

Google Meet net promoter score pop-up surveys

What this sidemessage does well:

  • It delivers a survey right after people exit a meeting. This is ideal timing because people are primed for action right after engaging. 
  • It’s very easy for people to leave feedback. They can just rank their experience. Use a ranking system like this one to help get a strong sense of how people are feeling towards your offer or ecommerce site. 

What could be optimized or A/B tested:

  • They could get even deeper insights by asking people to provide more detailed feedback. To do this, they could include an open-ended question (beginning with what, why, where, how, or when) and include a textbox for visitors to share their thoughts. 

6. MailTag

MailTag net promoter score pop-up surveys

What this popup survey does well:

  • This website popup survey keeps it easy—the copy is short and sweet. The simple rating system and small text box compel visitors to share their feedback. This is a masterclass in customer feedback popup design.
  • The color scheme is super simple, using an attractive combo of blue and white.

What could be optimized or A/B tested:

  • “Your input is valuable to us” is a little dry and uninventive. They could revamp the message by using more playful or fun copywriting to engage website visitors and inspire them to share their thoughts.
  • All block capitals (for the questions) can be jarring and difficult to read. A/B testing sentence case text could potentially help increase response rates. 

Get started with these NPS popup surveys in just a few minutes:

Collect quick feedback about the website or purchase experience

Ask customers to give about the website or their purchase experience while their memory is still fresh.

7. Urban Outfitters

Urban Outfitters pop-up surveys

What this sidemessage does well:

  • This popup survey message is very subtle. It doesn’t interrupt the visitor’s browsing experience, but it’s still easy to see, making it low on the irritation scale.
  • It asks permission to collect feedback. Styling a popup in this way gives your visitors a sense of control over whether or not to provide feedback. The desire for control is an innate psychological need, which means that asking permission to collect feedback can tap into this need and improve your relationship with customers. 

What could be optimized, or A/B tested:

  • Urban Outfitters could use more color to help boost the visibility of their sidemessage.
  • This sidemessage works well because it’s not invasive. However, they could try moving it to a different corner or the center of the page to see which positioning performs best. 

8. ATT

Website popup survey example to measure customer satisfaction

What this popup survey does well:

  • This website popup survey has awesome contrasting colors, which effectively focuses visitors’ attention.
  • The button copy is written in first-person. An active Call-to-Action (CTA) can spike your conversions by a massive 90%.

What could be optimized or A/B tested:

  • The copy is conversational but falls into “business speak.” This can undermine your marketing strategy. Copy like “You have been selected to participate in a brief satisfaction survey” is the kind of language visitors are too used to seeing on web pages. They could A/B test more conversational, playful copy, or even emojis and a bit of slang.

9. Hajoutkell

Website popup survey example to capture insights

What this popup survey does well:

  • They use high-impact colors. It’s usually smart to opt for bold hues over dull grays and beiges. 
  • The headline helps amplify their message and directs visitors’ attention: “Your opinion is important to us.” Place the focus on your visitor and let them know how much you value their input. 
  • The short, simple text helps visitors understand the question, which increases the number of answers they’ll collect.

What could be optimized or A/B tested:

  • The design is good, but it isn’t an ideal fit for the site’s aesthetic. Always closely match your popup survey to the color scheme and design of your ecommerce site. This helps support the cohesive feel of your brand, building trust and recognition with your visitors and customers.
  • To get more in-depth feedback, they could include a text box allowing visitors to share what they’re looking for. 

10. OptiMonk

Website popup survey example

What this sidemessage does well:

  • The image helps personalize this popup survey by building a connection with the visitor. 
  • The ask is super simple: all website visitors have to do is give the post a thumbs up or a thumbs down. 
  • The colors are fun and totally on-brand for OptiMonk.

What could be optimized or A/B tested:

  • The copy is easy to read, but changing the text could boost response rates. 
  • Adding a relevant emoji could help make the message more fun and endearing.

Create popup surveys that ask visitors and customers about their experiences with these templates:

Use popup surveys to collect more data

Website popup surveys can also be used to learn more about your visitors and target audience. Let’s see how!

11. HIIT edzes

Popup surveys asking about gym schedules

What this popup survey does well:

  • It’s a great idea to ask customers when they want to train! This question puts customers in control. Replicate this by surveying customers about the changes they’d like to see from your store.
  • The “Your opinion matters” headline grabs attention. To boost your response rates, go for a headline that makes your visitor feel important and valued. 

What could be optimized or A/B tested:

  • This popup survey style doesn’t match the website, and the colors are off. Always make sure your popup colors match your brand. 

Use one of these shopping quiz templates to get started:

5 tips on how to write quality survey popup questions

Now that we’ve finished our popup survey design examples roundup, here are the 5 biggest takeaways to keep in mind when you’re creating your own survey popups!

1. Go for a mix of open-ended and closed-ended survey questions

Closed-ended questions are easier for your website visitors to respond to as they require minimal effort. In contrast, open-ended questions provide deeper insights into your visitors’ experiences. 

In action:

  • A closed-ended question could be, “Did you like this article?” The answer: Yes or No. Try clickable smile/frown emojis or a simple thumbs up/thumbs down like in the OptiMonk popup survey example.
  • An open-ended question could be, “Why did you like this article?” The answer could be multiple choice with a text box, giving the viewer the option of adding more info.

2. Resist the temptation to get visitors to talk up your solution

It can be tempting to seek answers that highlight only the good in your product, service, or website. However, some of the most helpful and valuable feedback focuses on what you could optimize and improve. 

Pick “How was your experience?” instead of “How much did you love your experience?” and let visitors share their honest opinions.

3. Keep your text to a minimum

When collecting feedback, don’t overwhelm your visitors with too much text because it makes them immediately want to hit the “X” button. 

Keep your copy short, direct, and readable to get more responses.

4. Limit your ask to one question

You’ll massively increase your response rates by asking just one question at a time from your visitors or customers. 

If you ask multiple questions at the same time, you risk confusing or overwhelming your visitors.

5. Always choose fun, engaging copy

Write effective copy to engage your website visitors and boost your response rates. Remember that when the copy is too dull or business-like, it will do little to capture your target audience’s attention.

You’ve got the smarts you need for awesome survey popups. Now let’s put them into action!

How to set up a popup survey on your website in just a few steps

Ready to create some high-converting and? It’s super easy to create a free, laser-targeted, and beautiful popup with OptiMonk that is shown to the right audience.

Here’s how:

Step 1: To add popup surveys to your website, first choose a template you like:

Step 2: Customize the website popup survey in our drag-and-drop editor. Play with the font, images, and colors. Rewrite the copy if you’d like.

Create a website popup survey with OptiMonk

Step 3: Choose who can see your survey popup and when, a.k.a. set up the right display rules. 

For example, you can target your popup so that it’s only shown to new visitors on exit-intent or only to people who have something in their cart and are about to leave without buying. The better you target your popup, the more responses you will get.

Page showing options for when to set the popup and who will see it

Step 4: Activate your popup by dragging the inactivate toggle to “activate.” 

Toggle set to inactive under ‘Status and Schedule’

The power of customer feedback popups

Feedback popups are an awesome way to tap into a treasure trove of customer thoughts and feelings. 

From finding out how your visitors found you to asking for their feedback on your products, popup surveys are one of the best ways to capture feedback, get valuable insights, and get the info you need to grow your online business. 

Create a free OptiMonk account now and start collecting valuable customer feedback today!