Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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From Viral Stunts to Controversy: The Marketing Strategy Behind Prime Hydration
Prime Hydration skyrocketed to success, reaching a staggering $250 million in sales within its first year. In this article, we’ll break down the strategies they used. […]

How to Craft Compelling Ad Copy Headlines That Convert (With Examples)
In this article, we’ll break down the art and science of crafting ad copy headlines that not only catch the eye but also drive conversions. […]

16 Value Proposition Examples & Tips to Write Your Own Value Propositions
Check out some effective value proposition examples from top brands and learn how to write an effective value proposition that sells your product. […]

Website Optimization: Techniques, Tools, and an Easy-to-Follow Checklist
In this article, we’ll cover exactly what website optimization is and explain how you should optimize your website to leave a lasting impression on your visitors. […]

14 Festive Season Marketing Strategies to Increase Sales
In this article, we’ll share 14 proven festive season marketing strategies that will help unlock the secrets to boosting your sales during the holiday rush. […]

28 Shopping Cart Abandonment Statistics You Must Know in 2025
These 28 shopping cart abandonment statistics will help you understand why people abandon their carts and what you can do about it. […]