Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)
To help you out with your Black Friday campaign, we’ve collected the best popup ideas (with examples from OptiMonk users and ready-to-use templates). […]
10 Creative Black Friday Campaigns to Inspire Your Upcoming Black Friday Deals
Let’s dive into 10 creative Black Friday campaigns that captured attention. These examples will inspire your own creative twist on your Black Friday promotions. […]
How Crocs Turned “Ugly” into Iconic: A Marketing Breakdown
In this marketing breakdown, we’ll dive into the strategic moves that have made Crocs a global sensation and helped them achieve a $3.962B annual revenue for 2023. […]
Zero-Party Data Examples for Better Customer Insights in 2025
Let’s explore the power of zero-party data: learn why it’s crucial in today’s privacy-focused world and how to collect it to create tailored experiences. […]
Black Friday Ecommerce Strategy: An Ultimate Guide to Increase Sales in 2025
With the right marketing strategy, Black Friday can become the most profitable day of your year. This article will ensure you thrive during Black Friday. […]
Understanding the Effects of Cart Abandonment on Your Business
In this article, we’ll dive deep into the world of cart abandonment. We’ll explore the direct and indirect impacts this behavior has on your bottom line. […]
