Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Lead Marketing Definition: What Is It and How to Use It?
In this article, we’ll share how you can attract, nurture, and convert prospects into loyal customers by implementing powerful lead generation strategies, […]
Cyber 5 Explained: How Ecommerce Brands Can Maximize Sales During the Shopping Frenzy
In this article, we’ll break down what Cyber 5 is, why it matters for ecommerce stores, and how you can capitalize on these five critical days to drive more online sales. […]
The Ultimate Guide to Behavioral Marketing in 2026
In this article, we’ll break down how you can use behavioral marketing to truly connect with your audience and drive better results. […]
Black Friday Ecommerce Strategy: An Ultimate Guide to Increase Sales in 2025
With the right marketing strategy, Black Friday can become the most profitable day of your year. This article will ensure you thrive during Black Friday. […]
16 Black Friday Ideas for Small Businesses That Want Big Gains
In this article, we’ll share 16 Black Friday marketing ideas that can help online stores make the most of the biggest shopping event of the year. […]
Ecommerce Product Customization: Definition, Benefits, Examples & Shopify Apps
Let’s explore what product customization is, take a look at some product customization examples, and show you the best product customization software. […]
