Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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9 High-Converting Social Proof Popup Examples You Can Copy (With 5 Use Cases)
In this article, we’ll showcase nine social proof popup examples and five use cases that help boost conversions and increase sales. […]
What is EPC in Affiliate Marketing & How to Boost Your EPC
In this article, we’ll discuss EPC in affiliate marketing and why it matters, and we will share seven powerful strategies for boosting it. […]
How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
How to Increase Sales with Personalized Product Recommendations
Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
Why is It Considered Important to Focus on The Buyer Persona?
In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]
