What is EPC in Affiliate Marketing & How to Boost Your EPC

If your landing page includes a form, keep it as simple as possible. Only ask for the information you absolutely need. Long, complicated forms can be a major barrier to conversion.

3. Leverage A/B testing

A/B testing, also known as split testing, is a powerful method you can use to optimize your ads and landing pages by comparing two versions to see which one performs better. 

By constantly testing different elements, you can determine what resonates best with your audience, ultimately boosting your EPC.

Before you start, decide which elements of your ads and landing pages you want to test, like:

• Headlines: The main message that grabs attention.
• Images: Visual content that supports your message.
• Calls-to-action (CTAs): Buttons or links prompting users to take action.
• Body copy: The detailed text explaining your offer.
• Layout: The arrangement of elements on your page.
• Colors and fonts: Design aspects that impact readability and aesthetic appeal.
• Offers: Different promotional offers or discounts.

Affiliate marketing networks can provide tools for A/B testing, helping you refine your campaigns and improve your earnings per click.

An AI-powered tool like OptiMonk can also help to automate the A/B tests on your landing pages.

4. Use high-converting offers

Choosing the right products or services to promote is a key factor in maximizing your earnings per click (EPC).

High-converting offers are those with proven track records of converting clicks into sales. By focusing on these offers, you can naturally boost your EPC and ensure more consistent revenue.

Evaluating the network EPC can help you select high-converting offers by providing an average EPC from affiliate program partners, though it requires a solid marketing strategy to maximize earnings.

Here’s how to identify and leverage high-converting offers effectively:

• Start by researching various affiliate programs within your niche. Look for programs that offer detailed performance metrics, including conversion rates, average order values, and EPC data.
• Evaluate the historical performance of the offers you’re considering. Look for products or services that have consistently high conversion rates. This data is often available from affiliate networks or directly from the merchants.
• Select products or services that are in high demand. Tools like Google Trends, Amazon Best Sellers, and industry reports can help to gauge the popularity and demand for specific products.
• Customer feedback can provide valuable insights into a product’s quality and appeal. Read reviews and testimonials to understand what customers like and dislike about the product.
• Some affiliate programs offer bonuses or incentives for promoting their products. These can include higher commission rates, performance bonuses, or exclusive offers for affiliates. Such incentives not only increase your potential earnings but also indicate a program’s confidence in its product’s ability to convert.
• Don’t rely solely on one high-converting offer. Test multiple offers to see which ones resonate best with your audience.

5. Enhance your content

Creating high-quality, engaging content is crucial for building trust with your audience and encouraging clicks on your affiliate links.

Great content not only attracts visitors but also keeps them engaged, providing them with value and guiding them towards making informed decisions.

Enhancing your content can also lead to increased affiliate revenue. How? By embedding affiliate links and being transparent with readers about their use.

6. Implement exit popups

Exit popups are a great way to capture the attention of users who are about to leave your site without converting.

You can persuade them to stay and complete a purchase by presenting a compelling offer or discount right before they exit.

Ensure the popup is enticing and relevant to the user’s interests.

Here are a few exit-intent popup templates that you can start using right now: