Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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A/B Testing for Popups: Easy Guide & Real-Life Pop-Up Test Examples
Learn what A/B testing is and how you can run A/B tests for your popups. Plus, we’ll show you 4 real-life examples to inspire you. […]

What Is Experiment Marketing? (With Tips and Examples)
In this article, we’ll talk about what are marketing experiments and showcase marketing experiment examples that turned heads. […]

16 Ecommerce Checkout Best Practices to Optimize Yours
You need a checkout process that’s fast, easy, and secure. We’ll show you the 16 ecommerce checkout best practices to improve your checkout flow. […]

Ecommerce Customer Lifecycle Management: Everything You Need to Know
In this guide, we’ll discuss what customer lifecycle management is, explore the 5 customer lifecycle stages, and more. […]

How to Collect User Feedback And Analyze It in 2025
Let’s discuss the importance of collecting customer feedback, methods for collection, different types of feedback, and how to analyze it. […]

11 Best Landing Page Builder Software to Use in 2025
Here’s a list of the 11 best landing page builders in 2025. From intuitive drag-and-drop interfaces to advanced customization tools, we’ve selected the best options. […]