What is OptiMonk? Features and Comparison with Alternatives

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Want to create popups for your ecommerce store and looking for the best tool? Heard about OptiMonk but want to know more about its features, pricing, and how it stacks up against other tools? Wondering if you should choose OptiMonk or stick with the simple pop-ups that come with your email marketing software?

If you said yes to any of the questions above, you’re in the right place.

In this article, we’ll discuss what OptiMonk is, explore its useful features, and look at its pricing. We’ll also compare OptiMonk with other popular CRO tools to help you decide which one is best for your needs.

Let’s jump in!

What is OptiMonk?

OptiMonk is a powerful tool designed to help you improve your website’s performance.

At its core, OptiMonk is a conversion rate optimization (CRO) tool that provides popups, website personalization, and A/B testing to help you engage website visitors and turn them into customers.

OptiMonk conversion optimization tool

If you’re in ecommerce, OptiMonk is a game-changer. It’s built specifically for ecommerce marketers and agencies, offering quick and affordable solutions to improve the performance of your campaigns and landing pages.

Whether you’re looking to boost sales, reduce cart abandonment, get more email subscribers, or simply enhance your site’s overall user experience, OptiMonk has got you covered.

OptiMonk key features

OptiMonk offers a range of powerful features to help you increase conversions.

For now, let’s explore the top three features that OptiMonk users love.

1. Popups

OptiMonk offers smart ecommerce popups designed for conversions. They’re easy to set up and can achieve opt-in rates of 10-15%.

You can choose from over 300 awesome templates, and the drag-and-drop editor makes customization a breeze.

There are many types of popups you can create with OptiMonk, including exit-intent popups, lead generation popups, lucky wheel popups, product recommendation popups, and more.

These messages can be highly targeted thanks to advanced targeting options. Plus, with the AI-powered headline generator, creating compelling messages is easier than ever.

And don’t worry about mobile users—OptiMonk’s popups are mobile-friendly, too.

Learn more about OptiMonk popups.

2. Website personalization

With OptiMonk, you can tailor your website and campaign landing page content to your most important customer segments.

The best part?

You don’t need any coding skills. The simple, no-code editor allows you to personalize landing pages effortlessly.

You can display custom text elements and CTA buttons for different audiences.

Want to hide or rearrange certain campaign elements to customize individual segment experiences even further? You can do that too—all without touching a single line of code.

You can personalize your landing pages based on various factors like traffic source, ads, interests, and whether a visitor is new or returning.

Learn more about OptiMonk’s website personalization feature.

3. A/B testing

OptiMonk makes it easy to launch new experiments in seconds. CRO experts and ecommerce marketers can use OptiMonk to find the best headlines, offers, or combinations of messages quickly.

Running simple A/B tests for both popup campaigns and landing pages becomes effortless.

But OptiMonk goes beyond just testing single pages. It helps you optimize entire customer journeys.

And the visual editor makes it simple to set up and monitor your tests, ensuring you get the best results for your campaigns.

Learn more about OptiMonk A/B testing.

OptiMonk pricing

OptiMonk offers flexible pricing plans to suit different business needs.

OptiMonk's flexible pricing to suit different business needs

For small businesses or those just wanting to give OptiMonk a try, there’s a free plan available. This plan includes all features and allows you to create unlimited campaigns. It’s a great way to experiment and see how OptiMonk can benefit your site without any cost.

The Essential plan is ideal for brands with up to 30,000 pageviews per month, and costs $39 monthly.

If your brand receives up to 100,000 pageviews per month, the Growth plan is a good fit. This plan is priced at $99 per month.

For larger brands with up to 500,000 pageviews per month, the Premium plan is available for $249 per month.

If your site gets more than 500,000 pageviews per month, OptiMonk can still accommodate your needs. Simply contact us for a custom plan tailored to your specific requirements.

OptiMonk popup alternatives: a comparison

There are many popup tools out there. In the Shopify App Store, you can find a range of popup tools, including free options. Or you might wonder why you shouldn’t just use the built-in popups that come with your email marketing software.

Let’s see what makes OptiMonk popups stand out and why you should choose OptiMonk over other popup tools.

1. More than just list-building popups

OptiMonk goes beyond the traditional popups that help you build email and SMS lists, offering many different use cases.

Dynamic product recommendation popups are one of the most popular use cases for ecommerce stores. These popups help in personalizing the shopping experience for each visitor.

OptiMonk’s survey popups can gather valuable customer feedback directly on your site.

It also has popups that help stop cart abandonment. These popups significantly improve your conversion rates by reminding customers about items left in their cart or offering incentives to complete their purchases.

2. 300+ templates

One of OptiMonk’s standout features is its extensive library of over 300 templates.

This variety ensures that you can find a design that fits your goals and your brand’s aesthetic without starting from scratch. But with the customization options, you can easily tweak any template to meet your needs perfectly!

All templates are professionally designed to capture attention and drive action, allowing you to deploy effective popups quickly and easily.

OptiMonk also offers themes, so you can find a design you love and use it for many different use cases.

For example, check out our Midnight theme:

3. Mobile-friendly popups

In today’s mobile-first world, it’s crucial that your popups look and function well on all devices. Still, many popup tools don’t have the essential features to create mobile-friendly popups.

OptiMonk’s popups are fully mobile optimized, ensuring a seamless experience for visitors on smartphones and tablets.

This mobile-friendly approach helps maintain a positive customer experience, no matter how your customers are shopping.

4. The right message to the right people at the right time

OptiMonk excels in delivering personalized messages through advanced triggering and targeting options.

You can monitor the behavior of every single visitor and trigger your message exactly when they take a specific action.

You can also set up rules to show specific popups to certain segments of your audience based on their behavior, location, referral source, and more.

OptiMonk offers a list of predefined segments you can choose from (like new homepage visitors or returning visitors) but you can also create custom segments.

OptiMonk segments

This ensures that the right message reaches the right people at the right time, boosting the effectiveness of your campaigns.

5. Detailed analytics

Understanding the performance of your popups is crucial for continuous improvement.

Most popup tools show only impressions and conversions, but OptiMonk provides detailed analytics that gives you insights into how well your popups are performing and how much money you’re making.

This data includes metrics such as visitors, impressions, conversions, assisted revenue, assisted number of orders, average order value, and more. You can also add custom conversion events.

OptiMonk analytics

6. Easy A/B testing

A/B testing is a powerful feature that allows you to compare different versions of a popup to see which performs better.

OptiMonk A/B testing

While some other popup tools offer basic A/B testing capabilities, they rarely give you the flexibility and ease-of-use to really make the most of this critical CRO strategy.

OptiMonk makes it easy to set up and run A/B tests, enabling you to optimize your messages for maximum impact.

This iterative approach helps you refine your popups to better meet the needs and preferences of your audience.

7. User experience protector

One common concern with popups is that they can be annoying and disrupt the user experience. With many popup tools out there, you can unintentionally bombard your visitors with so many popups that they get frustrated and leave your store. 

OptiMonk addresses this with its unique user experience protector feature.

The user experience protector puts a smart cap on the number of campaigns your visitors are shown and displays the ones with the highest priority first.

User experience protector

8. AI-powered popups

OptiMonk was the first popup tool to integrate AI to boost its popup functionalities:

  • Smart Headline Generator: Use our powerful AI technology to quickly generate tons of ideas for your popup headlines, so you can choose the perfect one for your campaign.
Smart Headline Generator

+1 Great customer support team

Beyond its robust features, OptiMonk is known for its exceptional customer support.

Our support team is dedicated to helping users make the most of the platform and achieve great results, providing assistance and guidance whenever needed.

Wrapping up

While there are numerous popup tools available, OptiMonk’s advanced features, extensive template library, mobile optimization, and powerful targeting and analytics capabilities set it apart.

Its use of AI and commitment to user support make it a superior choice for any ecommerce business looking to increase its conversion rate and boost sales.

If you’d like to get started, you can create a free account here