Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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What Is Experiment Marketing? (With Tips and Examples)
In this article, we’ll talk about what are marketing experiments and showcase marketing experiment examples that turned heads. […]
16 Ecommerce Checkout Best Practices to Optimize Yours
You need a checkout process that’s fast, easy, and secure. We’ll show you the 16 ecommerce checkout best practices to improve your checkout flow. […]
Ecommerce Customer Lifecycle Management: Everything You Need to Know
In this guide, we’ll discuss what customer lifecycle management is, explore the 5 customer lifecycle stages, and more. […]
Mobile-Friendly Test: Your Key to Conversion Optimization
Let’s explore the critical role of mobile-friendly tests in optimizing conversion rates and see how you can execute these tests. […]
Top 10 Google Optimize Alternatives in 2026 (Find a Replacement for Google Optimize After Its Sunsetting)
Here are the 10 best Google Optimize alternatives so that you can keep your website experience in tip-top shape, even after its sunsetting. […]
What is a Good CTR? Average Click-Through Rate for Google Ads, Facebook Ads & Email Campaigns
Let’s take a look at one of the most important KPIs: click-through rate. We’ll cover how to calculate your CTR and what is a good CTR. […]
