Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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16 Awesome Welcome Email Examples & How to Write Welcome Emails
Check out 16 great welcome email examples, then we’ll discuss how to put together an effective welcome message. […]
Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation
In this breakdown, we’ll cover the Casper marketing strategy and analyze how they convinced people to purchase mattresses online. […]
Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company
In this deep dive marketing breakdown, we’ll cover the Glossier marketing strategy and what makes them different from other beauty brands. […]
Gender Differences in Advertising Between Men and Women: Do Gendered Advertisements Help or Hurt?
In this article, we’ll take a look at how you can create marketing campaigns that aren’t based on gender differences. […]
The 18 Best Marketing Books You Need to Read in 2025
Explore the best marketing books with us: Read the varied experiences of the best in the field and apply those learnings in your own business. […]
The 140+ Best Email Subject Lines of All Time
In this blog post, we’ll share over 140 of the best email subject line examples that you can use as inspiration for your own marketing emails. […]
