
GAP’s Marketing Strategy in 2025: Reinventing Heritage for the TikTok Era
Explore GAP’s 2025 marketing strategy, blending nostalgia, TikTok trends, and AI-driven personalization to reconnect with Gen Z. […]

10 Creative Black Friday Campaigns to Inspire Your Upcoming Black Friday Deals
Let’s dive into 10 creative Black Friday campaigns that captured attention. These examples will inspire your own creative twist on your Black Friday promotions. […]

100 Black Friday Email Subject Lines to Maximize Open Rates in 2025
In this article, we’ve compiled 100 real-life Black Friday subject line examples that can help boost your open rates in 2025. […]

What is Split URL Testing and How It Can Improve Your Conversion Rates
Learn what Split URL testing is, how it differs from A/B testing, and how to easily set it up with OptiMonk to boost your website’s performance. […]

16 Black Friday Email Campaigns That Stand Out and Maximize Sales
In this article, we’ll share 16 standout Black Friday email examples and show you the elements that make them irresistible. […]

Blueland Marketing Breakdown: A Masterclass in Sustainable Ecommerce
Blueland’s eco-friendly strategy drives growth with smart ecommerce and mission-driven marketing. […]

How to Use AI Product Recommendations to Boost Sales
Discover how AI-powered product recommendations work, why 71% of shoppers expect them, and how top brands use them to boost sales and revenue. […]

How Karin Herzog Turned Traffic into Customers with a 600% Conversion Uplift
See how Swiss skincare brand Karin Herzog boosted conversions by 600% in Australia with a mystery discount popup and smart email automation. […]

Black Friday Popups: 9 Ideas to Promote Your Black Friday Sale (& 21 Templates)
To help you out with your Black Friday campaign, we’ve collected the best popup ideas (with examples from OptiMonk users and ready-to-use templates). […]
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