Popups are one of the best ways for Shopify stores to boost their sales and grow their lists. That’s why there are—literally—hundreds of popup apps available in the Shopify App Store.
We’re not kidding: we actually searched for the word “popup” and got 756 results.
But how are you supposed to know which of these many popup apps is right for you?
Choosing the right tool is no easy task, which is why we’ve analyzed the features, reviews, and pricing of these popup apps to determine the best options for 2023.
Let’s get started!
What is the best Shopify popup app?
Out of hundreds of options, we’ve narrowed it down to the 12 best Shopify popup apps. They’re all quite good, but there are some clear differences between them. Let’s start with the best of the best.
OptiMonk is an extremely powerful popup tool. The feature-rich popup builder allows you to create stunning popups that convert at high rates…and won’t annoy your site visitors.
No wonder it’s gained more than 400 5-star reviews on the Shopify app!
Let’s take a closer look at some of its features.
300+ high-converting templates
OptiMonk’s huge template library makes it easy to get started in no time. There are over 300 templates to choose from, all professionally designed and mobile-friendly.
Even better, the pre-made templates are optimized for different use cases. Whether you’re looking to build your email list or use an exit-intent popup to fight cart abandonment, you’ll find the perfect template.
And with several themes to help you create multiple visually-consistent campaigns, your users will have a better experience on your website.
Flexible drag & drop editor
The OptiMonk drag and drop editor allows you to customize your popups easily. With one click, you can add, edit, or remove any element.
And there’s a wealth of elements you can use. There are the basics like text boxes, images, and buttons, but there are also advanced features like countdown timers, product elements, and coupon elements—just to name a few.
OptiMonk’s advanced triggering options are hugely beneficial when it comes to showing popup messages at the right time. OptiMonk automatically monitors your visitors’ site behavior, so it can display popups exactly when you want them to be shown.
Some of the specific actions that can trigger your campaigns include:
- Exit-intent (on desktop and mobile)
- Timer-based triggering
- Scroll-based triggering
- On-click triggering
By having this much control over timing, Shopify store owners can optimize the conversion rate of their popups effectively.
As you know, the more relevant your messages are, the more likely they will be to convert. That’s why it’s great that OptiMonk allows you to create as many messages as you like for each visitor segment.
Specifically, you can target your visitors based on their location, the pages they’ve visited (or the ones they haven’t), and utilize “cart rules” to set up specific popups based on what’s already in their cart. You can even build “sales funnels” to link all these different types of campaigns together.
Many types of popups
OptiMonk offers the classic square popup, but also a variety of other, more innovative popup styles:
- Sticky bars
- Fullscreen popups
- Gamification popups
Since OptiMonk organizes its popups by over 35 different use cases, it’s easy to get inspired by campaigns designed to support your goals.
You can easily A/B test your campaigns and keep track of their performance. But the unique feature that OptiMonk brings to this domain is the ability to gauge the statistical confidence of your results.
What’s statistical confidence? It’s a measurement that shows if the performance of a specific campaign will remain consistent.
If a variant of your campaign has the highest conversion rate and statistical confidence of over 90%, it becomes the “champion variant.”
With OptiMonk, you can use the “Keep only the winner variant running” feature, which will automatically deactivate all the lower-performing variants once a champion is found.
Advanced analytics system
OptiMonk’s advanced analytics lets you see the performance of all your campaigns in terms of the number of impressions, number of conversions, and conversion rates. And Shopify stores can also see the amount of money OptiMonk generates for them, or “assisted revenue.”
OptiMonk also integrates with Google Analytics for detailed data and analysis.
You can easily integrate OptiMonk with all the tools you use to run your online store. Below is a list of some of the many integrations available through OptiMonk (see the full list here).
Who should use OptiMonk?
We’d recommend OptiMonk for all Shopify stores as well as marketing agencies that work with ecommerce stores.
We think OptiMonk works so well for different types of clients because of its balance between ease-of-use and flexibility. An individual store owner can run beautiful and effective popup campaigns by using templates and the drag and drop editor.
On the other hand, agencies and large to medium size businesses can take advantage of the more complex features like HTML/CSS editing and custom targeting rules.
Free, or from $29/month.
One nice feature of Poptin for smaller stores is the fact that their exit-intent popups are available on their free plan.
Although Poptin doesn’t offer a full email marketing tool, they do allow you to automatically send “Welcome” and “Thank You” emails to new subscribers.
Who should use Poptin?
Poptin is ideal for a specific set of users: those who want to capture contact info and send a thank you email but aren’t interested in running a full email marketing campaign or newsletter.
Free, or from $25/month.
WooHoo is a popup app that’s devoted to “Spin to Win” popups. These are also known as “gamified” popups since users have fun while engaging with them. This makes them a great way to collect email addresses.
Three types of Spin to Win wheels
WooHoo offers three different versions of the lucky wheel concept:
- Classic Spin the Wheel: Users have a chance to win several levels of a percentage discount.
- Wheel of Coupons: Users can win rewards like Free Shipping and Buy One Get One Free as well as percentage discounts
- Reveal Your Coupon: Users pick out fields of a scratch-off card to reveal coupons and discounts.
These different options allow you to keep your gamified coupon popups fresh while taking advantage of how well these popups convert.
WooHoo integrates with several popular CRM apps, including MailChimp, Zapier, and Klaviyo.
Who should use WooHoo?
If you’re only interested in using Spin to Win popups, WooHoo is an option for you. However, if you’d like to use other types of popups in addition to lucky wheel popups, you should choose a different Shopify popup app so you’re not limited to a single type.
Free, or from $7.99/month.
SmartPopup offers the ability to create several types of Shopify popups. Their exit-intent popups will help you reduce cart abandonment, while a promotion popup or two on your homepage will raise awareness about your upcoming sales.
Coupon popup with countdown timer
Ideal for exit popups, coupon popups prevent cart abandonment. SmartPopup has templates that come with countdown timers, which can increase the effectiveness of your offers.
You can create popups with embedded videos using SmartPopup. This is great if you’re already producing lots of video content for Instagram or Youtube and want to use it in your popups.
Who should use SmartPopup?
SmartPopup is an option if you’re just looking for a simple Shopify popup app that will enable you to run a few campaigns.
With Privy, you can create popups and run your email marketing through their app. However, this dual functionality has both pros and cons. While using only one platform is convenient, you’ll find fewer features than a software that’s dedicated to a single purpose.
Lead generation popups
Since Privy is geared towards marketing to your contact list, they have lots of popup templates meant for that purpose.
They also have other popup types, such as cross-selling and gamified popups. However, they lack other types like fullscreen popups and sidemessages.
Cart abandonment emails
One great feature of Privy is its system for sending cart abandonment emails. If an exit-intent popup fails to generate a conversion, you can try again with an email prompting users to complete their transaction.
Who should use Privy?
Privy is great for store owners who love simplicity and running as much as possible through a single platform. However, others might prefer to use a more powerful marketing tool in combination with a dedicated, feature-rich popup maker.
Free for 100 contacts or less. Starting at $15/month for more contacts.
Unlike some of the lead generation tools we’ve just seen, Justuno popups are all about conversions. The company leverages an advanced AI system to deliver insights about your customers and their preferences.
Justuno automatically gathers data about your users to personalize your popups. Based on the browsing history of each customer, you can recommend certain products or deliver tailored messages that will appeal to them.
Upselling and cross-selling
You can also take advantage of Justuno’s personalization features while upselling and cross-selling products to your customers. Justuno will display specific offers to your customers based on what they’ve already shown interest in.
Who should use Justuno?
Justuno is a powerful tool, but not all ecommerce stores need its advanced segmentation and personalization features.
Since you’ll need the Justuno Plus tier to access their AI-recommendation engine (which will cost at least $399/month), we’d only recommend it for very large ecommerce operations.
Wheelio, as the name suggests, is another Shopify popup app that focuses on Lucky Wheels. They also offer some unique designs, like their Slot Machine template.
When a user engages with a Wheelio coupon popup, the discount they win can be automatically applied to their cart at checkout. This ensures that no one forgets about their discount and improves the user experience. As a result, it drives conversion rates up.
Many Lucky Wheel-type popups end up looking the same, but Wheelio’s custom background feature allows you to make yours look distinctive. You can choose whatever image suits your Shopify store to fill in your popup.
Who should use Wheelio?
Like other popup apps that offer only gamified popups, Wheelio is an option if that’s all you’re looking for. However, it’s almost always better to use an app that lets you create several types of popups, like cart abandonment popups, free shipping bars, and survey popups, in addition to gamified popups.
OptinMonster helps Shopify stores generate leads using popups and inline forms. They have a large template library that contains many types of popups with reliable features.
Drag and drop editor
Their platform has an advanced popup editor that offers plenty of customization options.
You can add and edit elements like times, contact forms, and images easily so your popups blend in seamlessly with your store’s theme.
OptinMonster also gives you access to an impressive suite of tracking and targeting tools. These include geo-location, page-level targeting, and an “InactivitySensor.”
There are also options for using both onsite retargeting and follow-ups to improve your conversion rate.
Who should use OptinMonster?
OptinMonster can be a useful popup tool for lead generation. Ecommerce stores that rely on their contact list for a large percentage of their sales should consider using this popup software.
Mailmunch can act as both a popup plugin and a full email marketing software. You can use their editor to create lead generation popups and emails to send when someone subscribes to your list.
Mailmunch has several triggering options to choose from—from the clever use of exit-intent technology to an ever-present floating bar.
Personalized email marketing
Once you’ve built up a list of contacts, you can use Mailmunch’s personalized email campaigns to send individually tailored messages to your email subscribers.
Having access to this level of email marketing automation helps store owners deliver persuasive messages without having to spend too much time creating welcome messages and promotions.
Who should use Mailmunch?
Mailmunch’s email marketing functionality makes it useful for ecommerce stores that want to use the same tool for list building and keeping in touch with their customers. They have some good-looking templates, but there aren’t very many to choose from.
Free, or from $13.99/month.
Wisepops is a well-equipped popup builder that provides users with flexibility and allows them to create unique popups.
Drag and drop editor
Wisepops’ drag and drop editor allows for lots of customization for two reasons. First, you’re able to get into the CSS code and modify anything you like. Second, there are tons of elements you can add. These include images, videos, and coupon codes.
A/B testing and analytics
Wisepops comes equipped with A/B testing and analytics capabilities. By testing out multiple variants of your campaigns, you can be sure they’re performing as well as possible.
The analytics page allows you to set custom goals for your popups, and it also integrates with Google Analytics.
Who should use Wisepops?
Wisepops is great for people who already have good design chops. That’s because you’ve got lots of options and freedom to create different types of popups. However, you only have access to a relatively small number of templates.
List building popups
The centerpiece of Sumo’s product is their list-building popups, which come in a few different arrangements.
Sumo is all about simplicity and convenience, with a “set it and forget it” approach to list building. You can get great-looking popups onto your site in just a few minutes.
Integrates with other Sumo products
Sumo is part of a family of apps that many Shopify store owners might find useful. This includes email marketing software and “KingSumo,” which helps run viral giveaways.
Who should use Sumo?
Shopify store owners who value simplicity and convenience should consider Sumo. It’s effortless to use if all you want to do is, say, set up a fullscreen Shopify popup on your landing page and keep it running.
Free, or $49/month.
Wishpond bills itself as an “all-in-one marketing platform,” which is appropriate because its services cover everything from social promotions to landing pages (and of course, popups).
Basic popup technology
Wishpond offers customizable popups and several triggering/targeting options. However, you don’t have as much control, and you have fewer options than you would with a dedicated popup software.
There are many additional ecommerce features available in Wishpond. These include:
- Email list management
- Lead database
- Payment systems
- Ad campaign scheduling
- Exit surveys
Who should use Wishpond?
Store owners who don’t want to juggle several different SaaS products might be interested in Wishpond. If you’re already on a feature-rich CRM tool, you’ll automatically have access to many of the extra features available within Wishpond.
No free plan. You’ll need to speak to Wishpond’s customer service for custom pricing.
That’s it for our survey of the best apps for creating Shopify popups!
We hope you’ve found our in-depth guide useful, and now have a better understanding of the different features and functionalities available in 2023’s best popup builders.
At the end of the day, OptiMonk is your best option for creating high-converting popups for your Shopify site. You can create any type of campaign you want, including coupon popups, survey popups, email popups, or gamified popups. With 300+ templates, an intuitive drag & drop editor, and advanced triggering, targeting, and testing options, OptiMonk is a powerful way to drive conversions.
Sign up for free and start creating popups for your Shopify store with OptiMonk today!