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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

The Best Christmas Marketing Campaigns to Inspire Your Holiday Strategy

Posted on August 21, 2024 (December 11, 2024)

In this article, we’ll explore some of the best Christmas marketing campaigns and how you can use them to elevate your brand this holiday season. […]

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Posted in Marketing

Can AI Replace Digital Marketing Jobs? Insights and Predictions

Posted on August 20, 2024 (February 7, 2025)

In this article, we’ll explore how AI is reshaping the digital marketing landscape and how you can leverage this technology to become better at your marketing job. […]

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Posted in Marketing

From Viral Stunts to Controversy: The Marketing Strategy Behind Prime Hydration

Posted on August 16, 2024 (October 21, 2024)

Prime Hydration skyrocketed to success, reaching a staggering $250 million in sales within its first year. In this article, we’ll break down the strategies they used. […]

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Posted in Marketing Breakdowns

How to Craft Compelling Ad Copy Headlines That Convert (With Examples)

Posted on August 16, 2024 (August 16, 2024)

In this article, we’ll break down the art and science of crafting ad copy headlines that not only catch the eye but also drive conversions. […]

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Posted in Marketing

16 Value Proposition Examples & Tips to Write Your Own Value Propositions

Posted on August 15, 2024 (August 15, 2024)

Check out some effective value proposition examples from top brands and learn how to write an effective value proposition that sells your product. […]

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Posted in Marketing

Website Optimization: Techniques, Tools, and an Easy-to-Follow Checklist

Posted on August 15, 2024 (May 21, 2025)

In this article, we’ll cover exactly what website optimization is and explain how you should optimize your website to leave a lasting impression on your visitors. […]

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Posted in Conversion

14 Festive Season Marketing Strategies to Increase Sales

Posted on August 15, 2024 (December 11, 2024)

In this article, we’ll share 14 proven festive season marketing strategies that will help unlock the secrets to boosting your sales during the holiday rush. […]

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Posted in Marketing

28 Shopping Cart Abandonment Statistics You Must Know in 2025

Posted on August 14, 2024 (November 25, 2024)

These 28 shopping cart abandonment statistics will help you understand why people abandon their carts and what you can do about it. […]

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Posted in Ecommerce

11 Email Capture Best Practices You Need To Follow in 2025

Posted on August 14, 2024 (March 5, 2025)

In this article, we’ll go over 11 essential email capture best practices that will help to collect as many email addresses as possible. […]

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Posted in Marketing

How to Develop a Winning Ecommerce Strategy for 2025

Posted on August 14, 2024 (November 19, 2024)

In this article, we’ll break down what an ecommerce strategy is and walk you through the essential steps to build a winning one for 2025. […]

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Posted in Ecommerce

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