OptinMonster vs Mailchimp vs OptiMonk: Which One to Choose for Lead Generation?

OptinMonster vs Mailchimp vs OptiMonk: Which One to Choose for Lead Generation?

Choosing the right lead generation tool is crucial for the success of your campaigns. This article will compare three prominent players in the field: OptinMonster, Mailchimp, and OptiMonk.

We’ll discuss their features, pricing, pros, and cons to help you make an informed decision.

Let’s get right into it!

OptinMonster vs Mailchimp vs OptiMonk: Comparing features

First, we’ll dive into the features offered by OptinMonster, Mailchimp, and OptiMonk along with their pricing. We’ll also list the pros and cons of each tool.

What does OptinMonster do?

OptinMonster website

OptinMonster is a popular lead generation tool for marketers seeking to expand their email lists, generate more leads, and boost sales.

The platform offers clients a versatile range of form types, including lightbox popups, floating bars, fullscreen overlays, and even gamified wheels, catering to diverse marketing needs.

Customers can take advantage of 100+ pre-made templates, ensuring flexibility in design.

Key features such as exit-intent popups, page-level targeting, geo-location targeting, and A/B testing contribute to its appeal.

OptinMonster pricing

OptinMonster has a tiered pricing model. Packages start from $19 per month, with an annual billing option available at $16 per month.

However, besides pageview limitations, they also have feature-based limitations which means that if you want to unlock the full suite of features you’ll need the Growth plan, priced at $119 per month (or $99 per month billed annually).

Pros and cons of OptinMonster


  • They often offer discounts which provide cost-saving opportunities for users.
  • They offer lots of advanced features for a comprehensive lead generation strategy.


  • They limit features based on plans. Essential functionalities like A/B testing, exit-intent technology, and countdown timers are reserved for the higher-priced plans (just to mention a few examples). But you can see the full breakdown of feature limitations on their pricing page.
  • No free version or trial is available. Users have to subscribe immediately, although they do offer a 14-day money-back guarantee.

What does Mailchimp do?

Mailchimp website

Mailchimp is primarily known as an email marketing and marketing automation platform that allows digital marketers to send emails.

However, Mailchimp extends its functionality to lead generation with landing pages and opt-in forms, both in popups and embedded formats.

While its core strength lies in email marketing, the platform integrates lead generation features seamlessly into email list management.

Mailchimp pricing

Mailchimp pricing

As an email service provider, Mailchimp’s pricing is structured around the number of subscribers users have. The free plan accommodates up to 500 contacts. For more extensive lists of subscribers, the Essentials plan starts at $110/month for 10,000 contacts, and the Standard plan starts at $135/month.

You can check all the feature limitations and the pricing based on the size of your current contact list on their pricing page.

Pros and cons of Mailchimp


  • All-in-one platform for managing sign-up forms, email lists, and marketing emails.
  • Ideal for users that don’t need advanced lead generation features.


  • They only offer lead generation tools as a supplementary service, so their opt-in forms are very basic and lack advanced features.

What does OptiMonk do?

OptiMonk is an all-in-one CRO toolset that provides popups, website personalization, and A/B testing. OptiMonk’s strength lies in its ability to deliver powerful, personalized popups that not only captivate website visitors but also achieve impressive conversion rates.

With a repository of over 300 mobile-friendly templates and an easy-to-use drag & drop editor, users have the flexibility to choose or customize designs tailored to their brand.

Plus, OptiMonk boasts a range of industry-leading features designed to target the right audience with precision. Examples include exit-intent popups, targeting based on cart value and products in the cart, dynamic product recommendations, auto-generated coupon discount codes, A/B testing, and engaging gamified popups like lucky wheels.

OptiMonk pricing

OptiMonk pricing

OptiMonk’s pricing model distinguishes itself by limiting plans based only on pageviews, so there’s no feature restrictions to worry about. This makes it an attractive option for companies of varying scales.

It offers a free plan accommodating up to 15,000 pageviews per month, providing an excellent entry point for small businesses to experience its capabilities.

Paid packages start at an affordable $39 per month, offering scalability and flexibility without compromising on features.

Pros and cons of OptiMonk


  • A diverse range of powerful features for targeted and effective engagement. On average, OptiMonk popups achieve an 11.09% conversion rate.
  • No feature limitations. All plans include access to the full suite of tools.
  • Offers a free plan for smaller websites.


  • Tailored for ecommerce, some features may be less relevant for companies outside the industry.

What makes OptiMonk a better lead generation tool than Mailchimp and OptinMonster?

Let’s take a deeper look into what sets OptiMonk apart and makes it a better lead generation option compared to Mailchimp and OptinMonster.

1. More effective email popups

OptiMonk’s email popups boast an impressive 7.65% conversion rate on average. This stands in stark contrast to the industry standard, where competitors typically report average conversion rates ranging from 3-4%.

The higher conversion rate underscores OptiMonk’s efficacy in capturing audience attention and ultimately generating more subscribers.

Popup statistics on how effective are email popups

2. Ecommerce focus

OptiMonk shines with its dedicated focus on ecommerce, offering a plethora of features tailored to increase conversions and enhance revenue generation for online stores.

From personalized product recommendations to reminding visitors about recently viewed items and allowing website visitors to add to their cart right away, OptiMonk provides brands a suite of ecommerce-specific tools designed to boost sales.

3. Many use cases

OptiMonk goes beyond the conventional role of building email lists; it serves as a versatile popup plugin for a myriad of scenarios.

Whether you want to guide website visitors to discover their perfect products, decrease cart abandonment rates, increase conversions, or collect valuable feedback, OptiMonk is equipped to address diverse business needs effectively.

4. AI-powered tool

The integration of AI sets OptiMonk apart in the lead generation landscape.

The Smart Headline Generator, powered by AI, assists in crafting attention-grabbing headlines for your popup.

Moreover, you can try OptiMonk’s Smart Popups tool, which leverages AI capabilities to deliver personalized popups tailored to each visitor, ensuring a more nuanced and impactful user experience.

5. Excellent support

In addition to its advanced features, OptiMonk prides itself on providing excellent support to its users.

A responsive and knowledgeable support team ensures that everyone using OptiMonk has the assistance they need to maximize the tool’s potential and overcome any challenges.

Closing thoughts

In the dynamic landscape of lead generation tools, the choice between OptinMonster, Mailchimp, and OptiMonk depends on the unique needs and priorities of your marketing strategy.

While OptinMonster offers discounts regularly and Mailchimp excels in email marketing, OptiMonk emerges as a comprehensive solution with a focus on efficacy, versatility, and innovative features, making it a standout choice for businesses aiming to elevate their lead generation efforts.

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