How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
Author: Nikolett Lorincz
- About Nikolett Lorincz
- Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
Posts by Nikolett Lorincz
How to Increase Sales with Personalized Product Recommendations
Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
Why is It Considered Important to Focus on The Buyer Persona?
In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]
6 Best Gamification Examples in Marketing to Inspire You
In this article, we’ll explore the best gamification examples in marketing, providing real-world examples and insights to boost your next campaign. […]
Ecommerce Conversion Funnel: Everything You Need to Know to Optimize Your Funnel
In this article, we’ll break down the ecommerce conversion funnel step-by-step, offering practical tips, real-world examples, and advanced strategies. […]
Pop-Up Marketing: Tips & Best Practices to Boost Conversions in 2025
If you’ve been wondering how to make pop-ups work for you, you’re in the right place. In this article, we’ll discuss the essentials of pop-up marketing. […]
Liquid Death Marketing Breakdown: How They Became a Billion-Dollar Brand
In just a few years, Liquid Death has achieved a $1.4 billion dollar valuation. Want to know the secret to their success? Let’s get into it! […]
A/B Testing Tools Comparison: Find the Best Fit for Your Business
In this article, we’ll guide you through everything you need to know to choose the best A/B testing tool for your business and share the best A/B testing tools available. […]
10 Best WordPress A/B Testing Plugins to Use in 2025
Considering the popularity of WordPress as a website-building platform, we’ve decided to explore the top 10 A/B testing plugins for WordPress. […]
