• Blog
  • 10 High-Converting B2B Popups That Drive Qualified Leads

10 High-Converting B2B Popups That Drive Qualified Leads

  • Conversion
  • 6 min read

Table of Contents

Do you run a B2B business and find yourself scratching your head about how to make popups work for you?

Popups can feel tricky in the B2B space—after all, you’re targeting decision-makers, not casual shoppers. 

But here’s the good news: when done right, popups can become one of your most powerful tools for driving high-quality leads.

In this article, we’ll explore 10 examples of B2B popups that are not only attention-grabbing but also designed to convert.

Ready to take notes? Let’s dive in!

What are B2B popups?

B2B popups are not your typical “20% off” discount code deals you see on B2C websites. These overlays cater specifically to businesses, offering valuable resources like case studies, demos, free trials, or industry insights.

They’re designed to educate and guide potential business clients toward taking the next step in the buying process, with lead generation being one of the primary goals.

An exit-intent popup can be particularly effective in capturing the attention of decision-makers right before they leave the site, ensuring that the opportunity to engage with them isn’t lost.

Why do they work?

Because B2B buyers are looking for solutions that solve complex problems, not just discounts. By offering tailored, high-value content, popups can capture attention and build trust at the right moment.

How do B2B businesses use exit-intent popups?

Popups for B2B aren’t just for growing email lists. They’re part of a bigger strategy to connect with potential leads in meaningful ways.

Here’s how:

  • Gathering qualified leads: It’s not about quantity but quality. These popups target decision-makers and key players in your target businesses.
  • Offering high-value content: Case studies, whitepapers, and free trials directly address pain points and help buyers make informed decisions.
  • Encouraging demos or consultations: A well-placed popup can gently nudge prospects into booking a demo or consultation.

However, it is crucial to avoid using multiple popups on a single page, as this can lead to user annoyance and diminished conversion rates. Moderation is key to maintaining a positive user experience.

10 B2B popup examples

Let’s see just a few examples of effective B2B popup strategies that can significantly enhance lead generation and customer engagement.

1. Surfer

SurferSeo's exit intent popup has a different approach on their b2b popups.

Surfer’s exit-intent popup hits the mark by making a bold comparison: “Your competitors are optimizing their content. Are you?” 

If not, here’s how you can.

This direct approach taps into FOMO (fear of missing out) while offering a solution to stand out. The popup is clear, concise, and value-driven—perfect for busy professionals.

2. Synthesia

Synthesia's exit intent popup offers to create a free AI video to achieve more leads.

Synthesia’s exit-intent popup gets straight to the point with a compelling offer: “Create a Free AI Video.” 

Their popup highlights how easy it is to get started, complete with a clear CTA button. It’s proof that simplicity combined with value can drive action.

3. Hootsuite

Entice visitors like Hootsuite, by promoting sales for website visitors on their exit intent popup.

Hootsuite’s exit-intent popup is both witty and effective. Starting with “Sorry for getting in your face, but…” they inject humor to disarm users.

The popup then offers a risk-free 60-day trial, making it almost impossible to say no for one extra free month.

This strategy helps convert more visitors into leads by engaging them right before they leave the site.

4. Canva

Canva is a great example on how to engage site visitors by providing regular support by you are visiting their drag and drop editor.

Canva takes a unique approach by offering a free 30-minute one-on-one coaching session. This goes beyond promoting their tool—it’s about helping users maximize its potential. By focusing on user success, Canva creates trust and encourages long-term engagement.

Additionally, this strategy helps provide qualified leads to the sales team, supporting their efforts by guiding potential customers closer to making a purchase.

5. Ramp

Ramp offer to a potential customer a quick tour before they leave.

Here’s another great exit-intent popup example from Ramp’s. 

Their popup leverages social proof with 5-star reviews and a quick product tour. This combination of credibility and a hands-on demo makes their offer hard to resist.

The popup doesn’t just promote; it entices users to explore the product further.

6. CoSchedule

CoSchedule's exit intent popup examples how to provide immedaite value.

CoSchedule uses an exit-intent popup to provide immediate value. 

They offer a free WordPress plugin to help users create better headlines—a small but impactful way to improve content marketing. This “try-before-you-buy” strategy is a smart move to build goodwill.

7. ClickUp

ClickUp's pop ups excels in onsite promotions, by showing their core value proposition.

ClickUp’s B2B popup zeroes in on its core value proposition: time-saving efficiency. 

By highlighting the effectiveness of their project management tool, they remind visitors of the significant benefits they stand to gain. If your product addresses a crucial pain point, this is an excellent way to emphasize it.

8. Zendesk

Zendesk's welcome popup offers a demo session for first time customers on their landing pages.

Zendesk’s popup seamlessly combines education with sales by offering a free demo. It’s a straightforward way to help visitors understand the product’s capabilities while gently guiding them toward becoming customers.

9. Twilio Segment

Twillio exit intent popup examples the power of product demos on landing pages.

Twilio Segment’s exit-intent popup focuses on product demos. 

This no-pressure approach provides potential clients with a deeper understanding of their tools while capturing valuable email addresses for lead generation.

It’s a simple yet effective way to nurture leads.

10. Userpilot

Userpilot's winning popup to collect email sign ups from their blog readers.

Userpilot takes a creative route with a smart sidebar popup targeting blog readers. They ask, “Enjoyed that read? Join Product Adoption School!” 

By mentioning 7,000+ other participants, they use social proof to add credibility and urgency.

This strategy also helps capture organic search traffic by engaging visitors who arrive through search engines.

FAQ

What makes B2B popups different from B2C popups?

B2B popups are designed for business clients rather than individual consumers. While B2C popups often promote discounts or flash sales, a B2B popup focuses on offering value through resources like free trials, demos, case studies, whitepapers, or webinars. The tone and design are more professional, targeting decision-makers and key stakeholders.

What types of B2B popups are there?

B2B popups include lead capture popups for generating leads, exit-intent popups to retain visitors, scroll-triggered or timed popups for engagement, and slide-ins for subtle promotions.

Others, like full-screen overlays, gamified popups, multi-step forms, contextual triggers, and social proof popups, are designed to capture and convert leads strategically.

How can I ensure my B2B popups generate qualified leads?

To attract the right audience, make sure your popup:

  • Offers content or resources tailored to your ideal customer’s needs.
  • Uses clear, concise messaging that speaks to their pain points.
  • This includes forms that collect relevant information (e.g., job title and company name).

Wrapping up

Popups aren’t just for B2C brands—they can be powerful tools for B2B marketers when done right. The examples above show that the key lies in offering genuine value, using a tone that resonates with your audience, and crafting a clear, compelling call to action.

So, whether you’re promoting a demo, free trial, or exclusive content, remember this: Your popup’s goal isn’t to annoy—it’s to help.

Done right, it can turn casual visitors into qualified leads and, ultimately, loyal clients.

Ready to get started with one of these strategies? Try these templates:

Migration has never been easier

We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.

Create a free account
Learn more

What should you do next?

Thanks for reading till the end. Here are 4 ways we can help you grow your business:

Boost conversions with proven use cases

Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library

Create a free OptiMonk account

Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free

Get advice from a CRO expert

Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo

Join our weekly newsletter

Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now

Share this article
Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
You may also like