What is Multivariate Testing and How to Use It?
Discover what multivariate testing is and how multivariate testing can help you experiment, learn, and make decisions based on real data. […]
How to use Prospect theory for CRO
What is Prospect Theory and how can you use it in the eCommerce business? Keep reading to find out! […]
Privy vs OptiMonk: Why You Should Make the Move
Did you ever want to know what is the differnce between Privy and OptiMonk? We summarized it for you. […]
The Power of Open-Ended Questions for CRO
Why are open ended questions are fundemental in understanding your customer’s emotion? Read on to find out. […]
Are you Confused by A/B testing Statistics or Data Science?
Take the pain out of eCommerce with SaaS addons for Shopify, simplify A/B testing statistics and Data Science with OptiMonk and Conversific. […]
How to Maximize Conversion at Customer Touch points
Learn how to maximize your conversion rate at customer touchpoints and target your visitors according to their Conversion Funnel Stage. […]
What is Choice Architecture + Nudge Marketing for CRO
Use Choice Architecture is to present choices in the right light and influence decisions. Learn to use positive reinforcement and indirect suggestions and raise your marketing to the next level. […]
Why is It Considered Important to Focus on the Buyer Persona?
Read this article to understand why is it important to focus on the buyer persona and how you cana build build one yourself. […]
A/B Testing: What Is a Type 1 and Type 2 Error and How to Avoid Them
If you want to improve your AB testing methods and correct your errors this is your article to read today! […]
What Shop Messages + Leaving Page Best Practices to use?
Get hold of the ways you can communicate with your customer in real time by using exit-intent tech provided by OptiMonk. […]
How to Get Repeat Business from Customers
Let’s take a look at how to get repeat business from customers with some repeat business promotion examples & ideas. […]
Conversion Confusion – How to Calculate Conversion Rate
Get rid of your Conversion Confusion and learn how to calculate conversion rate with our article. […]
What is Cohort Analyis + How Can it Be Used for CRO
What is Cohort analysis? It is a useful alternative to AB testing to find relationships between user groups over time. Curios? Click to read more. […]
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