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- How CraftMystic Boosted Subscriptions by 1225% After Switching to OptiMonk
How CraftMystic Boosted Subscriptions by 1225% After Switching to OptiMonk
-
Barbara Bartucz
- Case Study
- 6 min read
Table of Contents
CraftMystic an online store selling spiritual products, struggled with low conversion rates on the sign-up popup they were using. They decided to try an OptiMonk popup and run an A/B test, which led to dramatic improvements in their results.
Website:
craftmystic.ro
Industry:
Fashion
Meet CraftMystic
CraftMystic offers a curated selection of spiritual products ranging from raw and polished crystals like amethyst, quartz, and citrine, to crystal jewelry, DIY kits, and spiritual tools.
They cater to customers interested in healing crystals, meditation accessories, and custom-made jewelry—products that require a deep understanding of their audience
Despite their unique offerings, CraftMystic was having trouble turning website visitors into subscribers.
The challenge
CraftMystic had been using a basic popup from theMarketer—a simple sign-up form with two fields and a drop-down menu that asked for their zodiac sign.
Despite the popup’s straightforward design, the conversion rate was disappointingly low at 1.36%.
They wanted to increase their email subscriptions and drive more sales, so they needed a more compelling popup solution that would engage visitors and encourage them to opt in.
The solution
That’s when CraftMystic found OptiMonk and decided to A/B test their original popup from theMarketer alongside a new OptiMonk popup. This allowed them to see exactly which solution produced better results.
But they didn’t just change the popup software.
They made strategic adjustments to both the layout and the interaction process to optimize user engagement.
Their new Conversational Popup, which included a mystery discount, was larger to grab attention (they used a fullscreen popup) and incorporated a multi-page experience.
Visitors first selected their zodiac sign…
Then, they opted in with their email in exchange for a mystery discount…
And finally, they received personalized recommendations on the last page of the popup, creating a more engaging and tailored experience that encouraged conversions.
It was optimized for mobile users, too.
Why did this multi-step popup perform so well?
Because it didn’t overwhelm visitors. Instead of bombarding them with questions all at once, it broke the process into smaller, manageable steps.
This gradual interaction made the experience feel more intentional and user-friendly, which often leads to better results.
Let’s take a look at the settings they used.
Their popup was shown to visitors who had been on the page for at least 5 seconds, and no more than twice.
They only targeted non-subscribers on the homepage.
The results
After three weeks of testing, the A/B results were impressive.
The OptiMonk popup boosted the subscription rate by an incredible +1125%, rising from 1.36% (the conversion rate of their theMarketer popup) to 16.67%.
Order conversions also improved by 4%, increasing from 1.75% to 1.82% with the OptiMonk popup.
This clearly demonstrated that the new popup was much more effective at driving both subscriptions and conversions.
Final thoughts
A/B testing was a game-changer for CraftMystic.
By using OptiMonk’s multi-page popups and personalizing the experience, they were able to improve conversion rates, grow their subscriber list significantly, and provide a better user experience overall.
The key to their success was optimizing through data. By testing different designs and layouts, they identified the most effective strategy for their audience.
A/B testing is an essential tool for businesses like CraftMystic, helping them refine their approach based on real data, drive higher engagement, and boost sales.
Migration has never been easier
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
Boost conversions with proven use cases
Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
