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- How illCurrency Boosted Klaviyo Email Subscription Rate by 76%
How illCurrency Boosted Klaviyo Email Subscription Rate by 76%
-
Barbara Bartucz
- Case Study
- 6 min read
Table of Contents
illCurrency like every ecommerce brand, wanted more email subscribers and higher sales. Their existing popup was good, but they set out to make it great.
Website:
illcurrency.com
Industry:
Fashion
Meet illCurrency
illCurrency is a high-quality custom streetwear brand for sneakerheads and trendsetters.
Based in Lancaster, PA, they specialize in exclusive, custom-designed t-shirts, hoodies, and sweatshirts that perfectly match the latest sneaker releases.
Their goal is to help customers express themselves through fashion while setting new trends.
The challenge
illCurrency was using a Klaviyo popup to collect email sign-ups. They offered a 15% discount on a well-designed popup, but the numbers weren’t as high as they wanted.
Their desktop email conversion rate sat at 1.04%, while mobile performed slightly better at 3.83%.
Over 30 days, they had collected 1,150 email sign-ups. While this was a solid start, they knew they could achieve more.
That’s when they decided to optimize their approach with OptiMonk.
The solution
Instead of changing the offer, they changed the way they presented it. They kept the same 15% discount but introduced a two-step process.
On the first step, they simply asked: “Would you like 15% off?”
The idea was to make decision-making effortless.
Asking, “Would you like 15% off?” is a simple question that doesn’t require users to weigh multiple options or process complex information.
A quick “yes” creates an immediate commitment, increasing their chances of completing the sign-up. On the second page – after visitors clicked on “yes,” they asked for their email address in exchange for the discount.
They didn’t stop there.
On the thank-you page, after users signed up, they didn’t just receive their coupon code. illCurrency also recommended a bestseller with the tagline: “Today’s most wanted.”
This small touch made the offer even more compelling and increased the chances of an immediate purchase.
The results
The impact of these simple changes was massive.
The mobile email conversion rate jumped from 3.83% to 6.75%, while desktop conversions increased from 1.04% to 1.83%.
Given the numbers, over this period, their email conversion rate increased by 76%.
The product recommendation on the thank-you page also paid off.
This resulted in 200 additional orders, bringing in almost $18,000 in sales.
Want to achieve similar results? Get started with these multi-step popup templates today!
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
