How to Set Up a Newsletter Popup for Your Shopify Store in 5 Easy Steps

How to Set Up a Newsletter Popup for Your Shopify Store in 5 Easy Steps

Newsletter popups are an essential ingredient for the success of any online store. The more leads you can add to your email list, the more potential customers you’ll reach with each seasonal sale, promotion, or coupon code. And there’s no better way to stay in touch with your loyal customers than an email newsletter!

If you have a Shopify store, it’s incredibly easy to set up a newsletter popup and start collecting email addresses.

In this article, you’ll learn how to create beautiful email popups (with equally stunning conversion rates) with OptiMonk’s powerful popup builder.

Let’s get started!

What is a newsletter popup?

Newsletter popups are one of the most popular types of popups. Their purpose is to convince visitors to become newsletter subscribers by entering their email in a form field.

There are multiple ways of converting visitors into subscribers. Often, the popup provides visitors with an incentive to sign up, like a discount code or early access to new products. Other stores choose to offer free ebooks or other useful resources in exchange for email addresses. 

Based on our stats, the average conversion rate of a Shopify newsletter popup is between 5.10% and 7.65%, depending on the offer.

The average conversion rate of newsletter pop-ups

Why should you use newsletter popup campaigns?

Using a Shopify newsletter popup can bring several benefits to your ecommerce store. Here are some of the most important ones:

  • There’s simply no better way to build your newsletter list
  • You’ll gain subscribers who are truly interested in your brand
  • You can deliver personalized content and offers for different segments of visitors
  • Newsletter popups cut through any distractions and get visitors to focus on your offer
  • You get a second chance to convert visitors, especially if you use exit intent as a trigger

How to add a Shopify newsletter popup to your online store?

It’s not hard to create popups that encourage visitors to become subscribers when you have the right Shopify newsletter popup tool.

With OptiMonk’s popup software, you can build a stunning popup for your Shopify store in just five steps.

Let’s take a look at what those are.

If you don’t have an OptiMonk account yet, you can install the OptiMonk app from the Shopify App Store with just one click.

Step 1: Plan your offer

Customers expect to get something in return for completing an email signup form. As we discussed, you can use different types of offers for your newsletter popup.

So the first step to creating an email capture popup campaign is deciding what you’re going to offer visitors.

If you want to use a discount code, will it be a percentage or a dollar amount? What kind of offer will be most attractive to your target audience? When answering these questions, you’re looking for a convincing reason for a potential customer to respond to your newsletter popup.

Here’s an example of a great newsletter popup from The Oodie.

The Oodie newsletter popup example

Once you’ve found the perfect popup template for your Shopify store, you can easily customize it with OptiMonk’s intuitive drag & drop editor. No coding knowledge required!

Recommended reading: Ultimate Guide to Best Popup Design: Popup Examples & Best Practices

Step 3: Set your triggering and targeting options

OptiMonk has a wide variety of triggering and targeting options. The optimal settings for your popup campaign depend on your offer and your target audience.

Let’s go over triggering first, which determines when your popup will appear in your Shopify store. 

If you’d like to convince visitors who are about to leave your page without buying to subscribe to your newsletter, you’ll want to use an exit intent popup

If you’re creating a welcome popup, you might want to use a time-based trigger (after X seconds). We recommend triggering welcome popups after 5-10 seconds to allow visitors to take in your main web page content before seeing your offer.

But you have lots of other triggering options in OptiMonk:

OptiMonk's triggering options for Shopify newsletter pop-ups including exit-intent

After you set up the trigger, it’s time to set your display rules, which determine who will see your popup. 

You shouldn’t show the same message to each visitor, and targeting options help you to create different popup campaigns for different visitor segments. 

For instance, you can target potential customers who are almost ready to make a purchase with a great coupon code, but offer a useful content upgrade (like an ebook or access to a flipbook) to early-funnel visitors who aren’t quite ready to make a purchase yet.

Using OptiMonk, you can target people based on behavior and user engagement. Some of the targeting settings you can choose from are:

  • Returning vs. new visitors
  • Traffic source
  • Country
  • Subscribers vs. non-subscribers
  • Cart content 
  • URL(s) visited

Recommended reading: Top 9 Ecommerce Segments & How to Help Them With Popups

Step 4: Connect your newsletter popup to your email marketing tool 

Integrating your OptiMonk account with your email marketing software is a critical step when it comes to running successful newsletter popup campaigns.

By connecting the popup with your email marketing tool, all the details you collect will be automatically sent over.

OptiMonk seamlessly integrates with some of today’s most popular email service providers, including Klaviyo, Mailchimp, ActiveCampaign, GetResponse, and more. 

Check out all OptiMonk’s integrations here! 

Step 5: Activate your newsletter popup 

When you’re ready to make your campaign live, all you need to do is activate it!

You can either launch your email popup campaign immediately or schedule it for the future. Once that’s done, you’re all set!

How to activate your Shopify pop-up newsletter for your ecommerce business

Newsletter popup Shopify examples

Ready to add popups to your Shopify store but want to see some inspiration? Check out these examples of some of the best newsletter pop-ups.

Final words

There you have it: all the steps you need to follow to set up a great Shopify newsletter popup and start growing your email list!

Given the benefits of email popups, setting up a lead generation campaign is a no-brainer for your online business. Not only can you add to your email marketing list, but you’ll also be combating cart abandonment at the same time.

Why not sign up for an OptiMonk account today? All the functionalities you need for a great email popup campaign are available on our free plan—no credit card required! 

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