Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Geotargeting Marketing: What It Is and How to Use It for Localized Campaigns
In this article, we’ll show you exactly what geotargeting is, how it works, and how you can use it to boost engagement and sales. […]
Christmas Popups: 14 Creative Examples & 24 Free Templates
In this article, we’ll share some tips and examples on how to use website popups during Christmas. […]
Scarcity Marketing: 8 Powerful Ideas to Drive More Sales in 2025
In this article, we’ll break down exactly how scarcity marketing works and give you eight actionable scarcity marketing strategies to implement to increase conversions. […]
17 B2B Lead Generation Tactics to Boost Your Sales in 2025
In this article, we’ll dive into 17 proven lead generation tactics that can help elevate your sales pipeline and set your business up for success in the coming year. […]
11 Best Popup Builder Plugins for WordPress in 2025
In this article, we’ll take a look at the top eleven popup builder plugins available for WordPress in 2025. […]
10+ Effective Loyalty Program Examples That Keep Customers Coming Back
Let’s explore 11 customer loyalty program examples. From Starbucks to Nike, these brands have cracked the code to customer retention. […]
