Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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What is Dynamic Website Personalization & How Can It Help Conversions
In this article, we are going to cover the main pillars of dynamic website personalization & show you 5 outstanding examples. […]

Alo Yoga Marketing Strategy: How They Scaled to $247M in Revenue
In our latest breakdown we unwrapped Alo Yoga’s excellent marketing strategy and how they reached $247M in revenue. […]

Personalizing Websites: How to Do It Properly
Getting started with personalizing websites? In this article, we’ll cover the benefits, some great examples, a step-by-step guide, and the best tools to use. […]

17 Tips to Reduce Your Ecommerce Bounce Rate Today
Want to reduce your ecommerce bounce rate? In this article, we’ll share 17 proven tactics to reduce your ecommerce bounce rate. […]

9 Best WordPress Ecommerce Plugins for Your Store in 2025
Learn the best ways to evaluate plugins and get a list of the best WordPress ecommerce plugins available today. […]

The Farmer’s Dog Marketing Strategy: 6 Tactics That You Can Apply in Your Own Business
We analyzed The Farmer’s Dog’s unique marketing strategy and collected all the most important lessons from the brand for this breakdown. […]