Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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Casper Marketing Breakdown: How Casper Took The Mattress Industry By Storm And Reached a $1.1 Billion Valuation
In this breakdown, we’ll cover the Casper marketing strategy and analyze how they convinced people to purchase mattresses online. […]
Glossier Marketing Breakdown: How This Beauty Brand Became a $1.2 Billion Company
In this deep dive marketing breakdown, we’ll cover the Glossier marketing strategy and what makes them different from other beauty brands. […]
The 18 Best Marketing Books You Need to Read in 2025
Explore the best marketing books with us: Read the varied experiences of the best in the field and apply those learnings in your own business. […]
Summer Popup Inspiration for Seasonal Sales, Father’s Day, and the 4th of July
In this article, we’ll show you 15 summer popup templates that can give you the boost you need over the summer. […]
Popup Strategies for Each Step of the Ecommerce Sales Funnel (With Examples & Templates)
In this article, we’ll show you how to use popups to move customers through the ecommerce sales funnel. […]
How to Get The Most of Your Klaviyo Abandoned Cart Flow with Klaviyo and OptiMonk
In this article, we’ll show you exactly how to use OptiMonk’s integration with Klaviyo to create an abandoned cart flow. […]
