Turn Clicks Into Cash: 7 Smart PPC Monetization Methods

As marketers, we dedicate a considerable amount of time to fine-tuning our Google Ads and Facebook Ads. We craft numerous variations, constantly seeking that elusive winning formula. 

While this is undoubtedly a crucial aspect of the game, here’s the catch: there’s only so much you can achieve by churning out countless versions of the same message or tweaking your Facebook ad visuals. The real game-changer is often overlooked: the key lies not in crafting more ads, but in optimizing the conversion rate of your website.

That’s why today we’re going to uncover 7 smart methods you can use to monetize your PPC efforts.  

Let’s go!

1. Tailor landing page headlines based on ad copy

If you’re running different paid ads with different value propositions, and all these are sending users to the same landing page, you’re missing out on a huge opportunity. Mismatches between the messaging in your ads and your landing pages can send your visitors packing. You’ll be amazed what can happen when you match your landing page to your ad copy!

In the example below, you can see how Obvi made sure their ads matched their landing pages. They showed different headlines to traffic coming from their ads about hair loss and from their ads about wrinkles. 

Here is how Obvi matched their landing page to their ad copy. 

You can use tools like Unbounce to create multiple landing page variations. However, it’s not sustainable for most marketers to create numerous landing pages for different ads. Making even a small change means that you need to update all those versions. 

Instead, using OptiMonk’s Dynamic Content lets you personalize a single landing page for various experiences. You can make changes and updates to the original landing page without the need to recreate many different versions, and all your visitors will see a headline that’s highly relevant for them based on the ad they clicked on.

2. Personalize welcome popups based on interest

Welcome popups are often perceived as just “something you have to live with,” but they can actually make a great first impression. The secret is to make them relevant.

Let’s say that you’re running an ad on weight loss. Your potential customer clicks, then arrives at a weight loss-related page: it’s quite clear that they’re interested in weight loss. Why not personalize your welcome popup accordingly using this insight? 

Tailoring your ad’s intent to your visitors’ needs can increase your popup’s conversion rate by 30-50%. 

Here is an example from Obvi, and how they personalized their welcome popups, based on their audience’s interest.

3. Personalize your landing pages based on keywords

In the world of Google search, your users arrive with specific intentions, which are often reflected in the keywords they use. But creating different landing pages to match each of your ads isn’t sustainable— it’s not only resource intensive but also time consuming, and if you want to change the tiniest detail on one landing page, you have to do it with the rest, too. 

With Smart Personalizer, powered by the latest AI technology, you can automatically align landing page headlines with users’ search terms, creating a truly personalized experience on autopilot. 

As you can see in the example below, with Smart Personalization, you can optimize your headline to match the search terms visitors used to find you.

4. Enhance product pages with exit-intent popups

Discounts are often used in online stores to attract and convert customers. But if most of your visitors are coming from Google Shopping Ads, that’s probably not the best strategy you can use. Why not? 

Because they’re already familiar with your pricing. They saw your price and still clicked through, which means that if they’re leaving your site, it’s likely not because they have issues with your pricing.

Instead of offering discounts, you should be focusing on product discovery by promoting your most popular products in an exit-intent popup. 

You can achieve this easily by setting up a single exit-intent popup tailored for your Google Ads traffic.

Learn how to set it up here.

5. Upgrade your product pages to high-converting sales pages

Optimizing your product pages—especially if you have hundreds of them—is hard to maintain. It is not only time consuming, but it’s also resource intensive. You have to review and optimize every single page, which gets quite tedious. 

This is especially true for brands with extensive product catalogs. 

With OptiMonk’s Smart Product Page Optimizer, you can effortlessly optimize hundreds of product pages simultaneously with the power of AI. 

You can add straightforward enhancements like a headline, a one-sentence summary, or a key list of benefits, and this can drastically improve your conversion rates.

Here is an example of how Varnish and Vine improved their product page conversions by 12%. 

Turn your product pages into high-converting sales pages with Smart Product Page Optimizer.

6. Test different messaging on your welcome popups

In many cases, welcome popups are considered minor inconveniences that website visitors endure. However, these popups play a crucial role in making a first impression.

A/B testing is a widely adopted marketing technique, and it’s a valuable tool for your welcome popup messaging. For example, setting up multiple popup versions requires minimal effort, but you can see a 10-20% improvement in your conversion rates.

Here is an example from Vegetology, where they tested multiple versions of their welcome popups. 

7. Optimize your landing pages with Smart A/B testing

A/B testing remains a classic, effective CRO tactic. It involves testing different elements like headlines, value propositions, and discount codes to find the most effective combinations.

But traditional A/B testing can be complex, especially when you have many elements to test. 

Smart A/B testing, powered by AI, can automate the process. You simply select the elements you want to test on your landing pages and let the AI do the rest.

A/B testing your main value proposition can have a significant impact on your conversion rate. It’s a potent technique that’s often overlooked but easily automated with Smart A/B testing.

Learn more about Smart A/B testing here.

Wrapping up

Optimizing your PPC efforts is often not about endlessly tweaking your ads, but focusing more on CRO and optimizing your landing pages. 

Let’s see the 7 key strategies we’ve reviewed today:

  1. Tailor landing page headlines to match ad copy to ensure a consistent message for visitors.
  2. Personalize welcome popups based on user interests to increase conversion rates.
  3. Personalize your landing pages and automatically align landing page headlines with users’ search terms for a personalized experience.
  4. Use exit-intent popups to promote product discovery and reduce bounce rates for Google Shopping Ads traffic.
  5. Optimize multiple product pages at once with AI tools for improved conversion rates.
  6. Test different value propositions on welcome popups to make a positive first impression and enhance conversions.
  7. Use Smart A/B testing on landing pages to fine-tune elements and boost conversion rates efficiently.

Start monetizing your PPC efforts today and watch your conversions grow!

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