As marketers, we dedicate a considerable amount of time to fine-tuning our Google Ads and Facebook Ads. We craft numerous variations, constantly seeking that elusive winning ad campaign formula.
While this is undoubtedly a crucial aspect of the PPC advertising game, here’s the catch: there’s only so much you can achieve by churning out countless versions of the same message or tweaking your Facebook ad visuals.
The real game-changer is often overlooked: the key lies not in crafting more PPC ads, but in optimizing the conversion rate of your website.
That’s why today we’re going to uncover 7 smart methods you can use to monetize your PPC advertising efforts.
Let’s go!
Shortcuts ✂️
- Tailor landing page headlines based on ad copy
- Personalize welcome popups based on interest
- Personalize your landing pages based on specific keywords
- Enhance product pages with exit-intent popups
- Upgrade your product pages to high-converting sales pages
- Test different messaging on your welcome popups
- Optimize your landing pages with Smart A/B testing
1. Tailor landing page headlines based on ad copy
If you’re running different paid ads with different value propositions, and all these ads send users to the same landing page, you’re missing out on a huge opportunity.
Mismatches between the messaging in your ads and your landing pages can send your visitors packing. You’ll be amazed at what can happen when you match your landing page to your ad copy!
In the example below, you can see how Obvi made sure their social media ads matched their landing pages. They showed different headlines to traffic coming from their ads about hair loss and from their ads about wrinkles.
You can use tools like Unbounce to create multiple landing page variations.
However, it’s not sustainable for most marketers to create numerous landing pages for different ads. Making even a small change means that you need to update all those versions.
Instead, using OptiMonk’s Dynamic Content lets you personalize a single landing page for various experiences.
You can make changes and updates to the original landing page without the need to recreate many different versions, and all your visitors will see a headline that’s highly relevant to them based on the ad they clicked on.
2. Personalize welcome popups based on interest
Welcome popups are often perceived as just “something you have to live with,” but they can actually make a great first impression. The secret is to make them relevant.
Let’s say that you’re running an ad on weight loss. Your potential customer clicks, and then arrives at a weight loss-related page: it’s quite clear that they’re interested in weight loss. Why not personalize your welcome popup accordingly using this insight?
Tailoring your ad’s intent to your visitors’ needs can increase your popup’s conversion rate by 30-50%.
3. Personalize your landing pages based on specific keywords
In the world of Google search, your users arrive with specific intentions, which are often reflected in the keywords they use.
But creating different landing pages to match each of your search ads isn’t sustainable— it’s not only resource intensive but also time consuming, and if you want to change the tiniest detail on one landing page, you have to do it with the rest, too.
With Smart Personalizer, powered by the latest AI technology, you can automatically align landing page headlines with users’ search terms, creating a truly personalized experience on autopilot.
As you can see in the example below, with Smart Personalization, you can optimize your headline to match user searches.
4. Enhance product pages with exit-intent popups
Discounts are often used in online stores to attract and convert customers. But if most of your visitors are coming from Google Shopping Ads, that’s probably not the best strategy you can use.
Why not?
Because they’re already familiar with your pricing. They saw your price in the Google search results and still clicked through, which means that if they’re leaving your site, it’s likely not because they have issues with your pricing.
Instead of offering discounts, you should focus on product discovery by promoting your most popular products in an exit-intent popup.
You can achieve this easily by setting up a single exit-intent popup tailored for your Google Ads traffic.
5. Upgrade your product pages to high-converting sales pages
Optimizing your product pages—especially if you have hundreds of them—is hard to maintain.
It’s not only time consuming, but it’s also resource intensive. You have to review and optimize every single page, which gets quite tedious.
This is especially true for brands with extensive product catalogs.
With OptiMonk’s Smart Product Page Optimizer, you can effortlessly optimize hundreds of product pages simultaneously with the power of AI.
You can add straightforward enhancements like a headline, a one-sentence summary, or a key list of benefits, and this can drastically improve your conversion rates.
Turn your product pages into high-converting sales pages with Smart Product Page Optimizer.
6. Test different messaging on your welcome popups
In many cases, welcome popups are considered minor inconveniences that website visitors endure. However, these popups play a crucial role in making a first impression.
A/B testing is a widely adopted marketing technique, and it’s a valuable tool for your welcome popup messaging.
For example, setting up multiple popup versions requires minimal effort, but you can see a 10-20% improvement in your conversion rates.
Here’s an example from Vegetology: they tested multiple versions of their welcome popups.
7. Optimize your landing pages with Smart A/B testing
A/B testing remains a classic, effective CRO tactic. It involves testing different elements like headlines, value propositions, and discount codes to find the most effective combinations.
But traditional A/B testing can be complex, especially when you have many elements to test.
Smart A/B testing, powered by AI, can automate the process. You simply select the elements you want to test on your landing pages and let the AI do the rest.
A/B testing your main value proposition can have a significant impact on your conversion rate. It’s a potent technique that’s often overlooked but easily automated with Smart A/B testing.
FAQ
What is pay-per-click (PPC)?
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Which PPC platform should I use?
The choice of PPC platform depends on your specific goals, target audience, and budget. Google Ads, Bing Ads, and social media platforms like Facebook Ads and LinkedIn Ads are some of the top PPC platforms. Consider experimenting with different platforms to determine which ones yield the best results for your business.
Is PPC a sustainable long-term strategy for making money?
Yes, PPC can be a sustainable long-term strategy for making money if executed effectively. By continuously refining your campaigns and focusing on website conversion rate optimization, you can maintain and even increase your profitability over time.
Wrapping up
Optimizing your PPC advertising efforts is often not about endlessly tweaking your PPC ads, but focusing more on CRO and optimizing your landing pages.
Let’s see the 7 key strategies we’ve reviewed today that will help to make money with PPC:
- Tailor landing page headlines to match ad copy to ensure a consistent message for visitors.
- Personalize welcome popups based on user interests to increase conversion rates.
- Personalize your landing pages and automatically align landing page headlines with users’ search terms for a personalized experience.
- Use exit-intent popups to promote product discovery and reduce bounce rates for Google Shopping Ads traffic.
- Optimize multiple product pages at once with AI tools for improved conversion rates.
- Test different value propositions on welcome popups to make a positive first impression and enhance conversions.
- Use Smart A/B testing on landing pages to fine-tune elements and boost conversion rates efficiently.
Start monetizing your PPC advertising efforts today and watch your conversions grow!
Share this
Written by
