How Sassy Scents Boosted Conversions by 25% with a Simple Popup Strategy
Want to grow your email list more effectively but not sure how to get started? Discover how UK-based brand Sassy Scents, boosted their conversion rates and expanded their community with the right tools and strategies.
Website:
wearesassyscents.comFounded:
2019
Industry:
Beauty
Meet Sassy Scents
Sassy Scents is a UK-based brand founded in 2019 by Keely Parsons. During her maternity leave, Keely (who has always been fascinated by the powerful connection between scents and memories) began crafting aromatic products at her kitchen table.
What started as a small project has blossomed into a thriving community.
Today, Sassy Scents is known for offering some of the best wax melts in the UK, alongside a variety of other hand-crafted, eco-friendly products made in the UK. The brand has successfully built an online presence through its Shopify store, leveraging Klaviyo for marketing automation.
The challenge
While Sassy Scents had already implemented solid marketing automation strategies with Klaviyo, they sought to improve their website conversion rates.
Their goal was to grow their email list more effectively and understand which factors (like the size of discounts) might influence visitor sign-ups. Although Klaviyo’s popups were performing adequately, Keely wanted to explore tools that might improve conversion rates and provide deeper customization options.
They were looking for a tool that could offer:
- better features,
- templates optimized for conversions,
- various use cases,
- a user-friendly editor requiring no coding, and
- enhanced analytics to understand the results.
OptiMonk offered all these features, with templates specifically optimized for conversions that can be easily customized with the tool’s a drag-and-drop editor.
As an added goal, they wanted to determine whether the size of the discount or other popup tweaks could more effectively encourage sign-ups.
The solution
OptiMonk’s Smart Discount Popup was the ideal solution for Sassy Scents.
To start, they used a full-screen popup design. This ensured maximum visibility and engagement, effectively capturing visitors’ attention.
They implemented a multi-step strategy that encouraged visitors to engage more, leading to higher interaction rates:
- In the first step, the popup featured a straightforward Yes/No question as part of its multi-step design.
- In the second step, visitors were asked for their email address.
- As a final step, they offered personalized product recommendations on the thank you page, enhancing the customer experience and creating opportunities for cross-selling.
The popup was fully optimized for mobile devices, offering a visually appealing full-screen layout that functioned smoothly on both smartphones and tablets. This ensured a seamless user experience.
Let’s take a closer look at orders resulting from this popup:
To fine-tune their strategy, Sassy Scents conducted an A/B test to compare the effectiveness of a 10% discount offer versus a more generous 15%.
Here’s what they found:
10% discount variant:
- Impressions: 5,717
- Conversions: 1,659
- Conversion rate: 29.02%
15% discount variant:
- Impressions: 5,656
- Conversions: 1,219
- Conversion rate: 21.55%
The results
Now, let’s talk numbers. By implementing the Smart Discount Popup, Sassy Scents achieved an impressive average conversion rate of 25%.
The results of their A/B testing clearly showed that while a 10% discount converted more visitors, the overall number of orders generated by the higher discount was substantial, albeit with a lower conversion rate.
This insight helped Sassy Scents understand that a higher discount doesn’t always guarantee better sign-up rates, though it might still lead to more significant sales.
Conclusion
Sassy Scents’ experience highlights the importance of choosing the right tools to enhance conversion rates.
With the Smart Discount Popup, the brand not only grew its email list but also gained valuable insights into customer behavior, helping them make more informed marketing decisions.
Would you like to set up similar campaigns?
Try one of these pre-made templates:
Product updates: September Release 2024
