How Selzy Boosted Its Conversions From Organic Traffic With Personalized Popups

Email marketing platform Selzy faced challenges in converting their blog readers into leads. In this case study, you’ll discover how they used a popup to convert those visitors, achieving a 41% increase in conversion rates.

Website: selzy.comFounded: 2021 Industry: SaaS

Meet Selzy

Selzy offers an email marketing platform that enables you to launch your first email campaign in just 15 minutes.

What makes Selzy great is that you don’t need any HTML or special design skills to create a campaign—you can simply use their intuitive drag-and-drop editor.

By signing up for a free account, you also get access to over 140 goal-oriented templates that will help to streamline your email marketing efforts.

The challenge

Like many SaaS businesses, Selzy relies heavily on SEO for lead generation. Despite driving significant organic traffic to its blog through well-optimized articles, Selzy faced a challenge.

Many visitors would read their informative articles but then leave without converting. This posed difficulties for the Selzy team, which is why they started to look for solutions.

The solution

Selzy found their solution with OptiMonk and our Smart Popups tool.

Smart Popups is an AI-powered solution that enables marketers to automatically display personalized popups for each visitor based on the page they’re browsing, helping to maximize traffic monetization.

Selzy implemented these personalized exit-intent popups on their blog. Thanks to AI, they were able to tailor headlines and subheadlines to match the content of the article being read.

In order to see how the personalization was working, they ran A/B tests comparing the personalized popups against their generic popup campaign.

First, let’s take a look at the generic, non-personalized version.

In this case, the same headline and subheadline were displayed to every single visitor, no matter which article they were reading.

Now let’s see examples of the AI-generated personalized headlines, which were displayed based on the article being read.

People who read the Holiday Email Marketing Calendar article saw the following message.

You can see that the AI tool used the same value proposition as Selzy used on the non-personalized version, but used the term “holiday campaign” to appeal to the people who read this article (and who were interested in holiday campaigns).

People who were reading the If There Were Oscars for Email Marketing, These Brands Would Sweep the Awards article were probably looking at email marketing examples because they wanted to improve their own emails, so they saw the following message:

Here’s another example.

This one was shown to people who were reading the 10 Giving Tuesday Email Examples & Templates article. As you can see, Giving Tuesday was included in the headline, which made it relevant to readers.

Now, let’s take a peek at the settings they used.

They employed a time trigger (set after 15 seconds) and, as previously mentioned, the popups were only displayed on blog pages.

The results

With these personalized popups, Selzy was able to achieve a 41% increase in popup conversion rates (compared to the generic versions of the popups), which highlights the effectiveness of this strategy.

The takeaway is clear: integrating personalized popups and the right CRO tool on your blog can significantly boost conversions, enhance engagement, and drive sales.

Would you like to try Smart Popups?

Click on the button below to learn more about Smart Popups & monetize your traffic better by tailoring the messaging of your welcome and exit popups to each visitor’s interest automatically.