SolaGarden is an Australian ecommerce store that sells solar garden lights. In this case study, you'll learn an easy-to-copy product page optimization strategy that SolaGarden used to increase their revenue by 10.9% in just a few weeks.
SolaGarden is a small Australian business on a mission to save people money and save our planet with garden products. They’ve helped over 60,000 Aussies add that wow factor to their garden, and they support organizations leading the fight against climate change.
Product detail pages have huge potential as they receive the chief portion of an ecommerce website’s traffic. What’s more, a significant majority of website visitors bypass the homepage entirely, arriving directly on the product pages from ads.
Still, they often don’t get the attention they deserve as there are so many of them and it can be a big challenge to optimize all product pages at once.
Marketers are usually turning to A/B testing tools to optimize their landing pages. However, when it comes to experimenting not with the structure, but with the content (headlines, subheadlines, and other copy) of product pages at scale, these classic tools fall short.
They lack the capabilities required to edit copy or add new copy on dozens or hundreds of product pages at the same time for maximum impact.
Moreover, creating new headlines or other copy for a multitude of products solely for testing purposes requires a lot of time and expense. And small businesses like SolaGarden simply don’t have that kind of resources.
Thanks to the rapid advancement of AI, new innovations have emerged that can revolutionize product page optimization. One of these innovations is called the Smart Product Page Optimizer.
Powered by AI, this tool creates compelling headlines, captivating descriptions, and persuasive benefit lists, then automatically runs A/B tests to create the ideal product page. And it can do this for thousands of product pages at the same time: a feat that was inconceivable not too long ago.
Imagine having the ability to tailor each product page to perfection, optimizing its content to resonate with your target audience, and doing it quickly and at scale.
It’s the kind of efficiency that can elevate your ecommerce game to unprecedented heights.
SolaGarden was hesitant at first about the Smart Product Page Optimizer since their product pages were already quite packed with information and benefits. This is what their product pages looked like:
But as it turned out, there was still room for improvement.
After analyzing the product pages, they decided to add the following elements to their product pages with just a few clicks:
With these new elements in place, automated A/B tests were set in motion. This way, the SolaGarden team was able to compare the results of the AI-tailored product pages with the non-optimized product pages.
As the data poured in, the growth in conversions and revenue was undeniable. SolaGarden witnessed a 5.3% increase in orders and a 10.9% increase in overall revenue.
Thanks to the Smart Product Page Optimizer, they turned solid product pages that were converting at an average rate into high-converting sales platforms—without any hassle.
Click on the button below to learn more about the Smart Product Page Optimizer & unlock AI-driven product page optimization and increased revenue before your competitors do.