How Muscle Feast Increased Its Revenue By 15.56% With Product Page Optimization

The fitness and supplement market presents a formidable challenge for newcomers as it’s already saturated with competition. It’s not easy for a new DTC brand like Muscle Feast to compete with the well-known supplement brands on the market, differentiate their products, and provide a compelling value proposition. 

This is where EcommerceBoost, a data-driven marketing agency with a proven track record of empowering online businesses, entered the scene.

EcommerceBoost recognized the crucial role product page copy plays in captivating website visitors.

When new visitors arrive on the brand’s product pages, they need compelling reasons to choose Muscle Feast over all the other offerings out there. The product pages’ sales copy plays a huge role in achieving this. The words on these pages must captivate, persuade, and resonate with the consumer almost instantly.

Crafting the perfect sales copy is a challenge in itself, complicated by the inherent difficulty of testing and refining it.

In this case, marketers typically turn to A/B testing tools to optimize their landing pages. But here lies the core of the issue: conventional A/B testing tools have their limitations when it comes to experimenting with the content (such as headlines, subheadlines, and other copy) on numerous product pages simultaneously.

They lack the necessary functionalities to modify or add new content across dozens or hundreds of product pages at the same time, which is essential for achieving maximum impact. 

Moreover, creating new headlines or other copy for a multitude of products solely for testing purposes requires a lot of time and expense. And small businesses like Muscle Feast simply don’t have the necessary resources.