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- 8 Spin-the-Wheel Pop-Up Examples to Inspire Your Next Campaign
8 Spin-the-Wheel Pop-Up Examples to Inspire Your Next Campaign
-
Barbara Bartucz
- Conversion
- 6 min read
Table of Contents
You’ve probably seen them before—those brightly colored, spin-to-win wheels that pop up on your screen while browsing a website. Then, almost like magic, the allure of potentially winning something draws you in…
The next thing you know, you’re entering your email, spinning the wheel, and hoping for a discount or freebie.
That’s the power of spin-the-wheel popups. They’re not just a clever gimmick; they’re a proven strategy for engaging visitors, collecting emails, and boosting conversions.
Whether you’re looking to decrease your bounce rates or give your sales a little extra push, these popups are worth considering for your next campaign.
In this article, we’ll show you eight real-life spin-the-wheel pop-up examples and a step-by-step guide to creating your own campaign in just a few minutes.
Let’s jump in!
What is a spin-the-wheel popup?
Spin-the-wheel popups, also known as spinning wheel, spin-to-win, or lucky wheel popups, are interactive tools designed to engage website visitors by offering them a chance to win a prize.
Website visitors spin a virtual wheel, and based on where it lands, they win a reward. This could be anything from a percentage off their next purchase to a free product or service.
These popups bring an element of fun and excitement to the user experience, reminiscent of the emotion you might feel at a carnival or game show.
More than just a flashy addition, they have a real impact on key metrics. Lucky wheel popup campaigns are an effective strategy for brands that want to engage visitors and capture more leads.
8 examples of spin-to-win popups
Now, let’s dive into some inspiring examples of brands that have nailed the spin-to-win popup game.
1. MotionGrey
MotionGrey’s spin-the-wheel popup is one of our favorites. It offers prizes like discounts of 5%, 10%, 20%, $20 off, and free shipping, making the experience engaging and interactive. The free shipping offer, in particular, creates buzz and incentivizes users to participate.
2. PatchPanel
PatchPanel’s gamified popup lets visitors win discounts ranging from 5% to 50%. The key here is timing—the wheel popup appears when a user is about to leave, using exit-intent technology to capture leads that might otherwise be lost, making it an engaging and interactive experience for the user.
3. The Body Shop
Our third spin-to-win wheel popup example is from The Body Shop. They offer visitors a chance to spin and win discounts or special offers on their range of skincare and beauty products, which is perfect for lead generation. Take note of the copy they use, which aligns perfectly with their target audience.
A seasonal spin-to-win wheel popup like this is highly effective at capturing visitor attention and boosting conversion rates.
4. Holy Class Cosmetics
Holy Class Cosmetics knows how to make a lasting impression. Their holiday spin-the-wheel pop-up is not just about giving discounts; it’s also about creating a memorable experience.
The wheel is designed with vibrant colors and a sleek interface that appeals to their target demographic—young, beauty-conscious consumers.
5. Approved Vitamins
Approved Vitamins uses their wheel pop-ups to engage customers on their product pages. Their spin-to-win wheel tempts visitors with free shipping, 5% off, and 10% off.
6. Camp N Car
Camp N Car uses their popup to spark a sense of adventure. The headline speaks directly to the audience, using phrases like “next big adventure,” which captivates and increases user engagement.
7. SzépségCenter
Beauty retailer SzépségCenter uses its engaging wheel pop-ups to inject a little glamor into the shopping experience. Their wheel offers discounts, free shipping, or even free beauty products, making every spin exciting. Freebies are often irresistible for their audience of beauty enthusiasts.
8. Babyberry
Babyberry, a brand that caters to new parents, uses a spin-the-wheel popup to engage their visitors with rewards that are both practical and appealing. The popup offers discounts on baby products, free shipping, or special deals on popular items.
The timing is crucial—Babyberry’s popup appears when visitors are exploring the site, ensuring they’re already interested in purchasing. This targeted approach helps increase sales while providing real value to their customers.
A step-by-step guide to creating your own spin wheel popup
Feeling inspired and ready to launch your own spin-the-wheel campaign? You can use OptiMonk’s powerful popup builder to launch your first campaign in just a few minutes.
If you haven’t signed up for OptiMonk yet, you can start by creating a free account today.
Step 1: Choose a template
First, browse through OptiMonk’s template library and pick a spin-the-wheel design that aligns with your brand. The templates are customizable, so you can easily adjust colors, fonts, and messaging to match your brand’s style.
Step 2: Customize your popup
Now for the fun part!
Decide which prizes you’ll offer on the spinning wheel. Consider a mix of high-value discounts, freebies, and smaller rewards to keep it exciting. You can also personalize the look of the popup by tweaking the colors, fonts, and copy so it resonates with your audience.
Step 3: Set the rules
Next, determine when and where your popup will appear.
Will it show up when a visitor first lands on the site, after they’ve scrolled a certain percentage, or only when they’re about to leave? Setting the right triggers is essential for maximizing engagement.
Step 4: Integrate with your email marketing
Be sure to connect the popup with your email marketing tool. This allows you to capture the emails of visitors who spin the wheel, helping you grow your list while offering value.
Wheel popup campaigns are an effective strategy for engaging visitors and they can be easily integrated into online stores to capture more leads and generate interest among potential customers.
Step 5: Launch your popup
Finally, it’s time to go live with your popup!
Once it’s up and running, remember to monitor its performance closely. Use A/B testing to see which versions convert best, and don’t hesitate to make tweaks to the design, copy, or timing based on the results.
Wrapping up
By following the steps outlined in this article, you can design a popup that not only looks appealing but also drives significant results.
Inspired by successful examples like MotionGrey, PatchPanel, and The Body Shop, you’re prepared to create a campaign that truly resonates with your audience.
Ready to give your marketing campaign a spin?
Get started by creating a free account on OptiMonk today, and take advantage of their easy-to-use tools to boost your conversions!
What should you do next?
Thanks for reading till the end. Here are 3 ways we can help you grow your business:
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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