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How to Create a Thank You Popup That Keeps Customers Engaged

  • Conversion
  • 6 min read

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Thank you popups, when done right, go beyond polite gestures. They’re powerful tools to keep customers engaged, build loyalty, and even drive additional sales or feedback.

Want to create a thank you popup that stands out?

In this article, we’ll explore why these popups matter, what makes them effective, and how to keep your customers coming back for more.

Let’s dive in!

What is a thank you popup?

A thank you popup is a small message that appears on your website after a customer completes a key action—like submitting a form, purchasing a product, signing up for your newsletter, or downloading a guide.

But it’s more than just a virtual pat on the back. A thank you popup is your chance to leave a positive, lasting impression.

It’s an opportunity to go beyond “Thanks!” and show your customers you truly value their interaction with your brand.

Why do thank you popups matter?

Let’s talk about why thank you popups are so important.

1. Post-conversion engagement

The moment after a customer submits a form is crucial.

A thoughtfully designed thank you popup keeps the momentum going, ensuring your brand stays top-of-mind after their interaction.

2. Building brand loyalty

When you acknowledge a customer’s action, you reinforce a positive connection.

People remember brands that make them feel appreciated. A simple “thank you” can transform their action into a positive brand experience, strengthening trust and loyalty.

3. Upselling and feedback opportunities

A thank you popup isn’t just about gratitude—it’s a prime space to offer additional value.

Whether it’s suggesting complementary products, offering a discount, or collecting feedback, this popup can drive further engagement.

What are the key elements of an effective thank you popup?

A good thank-you popup combines design, messaging, and functionality to create a seamless user experience.

Here’s what you need:

1. Gratitude statement

Start with a genuine “thank you.” Personalize it by mentioning the specific action they’ve taken.

Acknowledge the customer’s effort, whether it’s signing up for a newsletter or completing a purchase. 

The example below is a simple thank you message, but it could be much more impactful with a warm, personalized touch. This approach, often used by successful brands, makes customers feel valued while subtly guiding them toward their next action.

Make sure your pop up shows gratitude, visitors appreciate that sort of message.

2. Clear design

Your popup’s design should reflect your brand’s style. Keep the layout clean, uncluttered, and visually appealing. Use colors and typography that match your overall branding for consistency. 

For example, Craft Sportswear’s thank you popup stands out with its bright background, bold typography, and on-brand call-to-action. This cohesive design enhances the user experience while catching attention.

Your thank you popup - just as your optin form - should have a clear design.

3. Call-to-action (CTA)

Your thank you popup isn’t just about thanking your customers—it’s about encouraging their next step.

Whether it’s shopping more, sharing their experience, or leaving feedback, your CTA should be clear and compelling.

For example, Mott & Bow uses a bold headline, “You unlocked 28% off!” followed by a bright, clickable CTA button that says “Claim Offers.” This encourages immediate action while reinforcing a sense of reward.

Make sure your CTA is well displayed on your thank you pop ups.

4 strategies to keep customers engaged with your thank you pop-up

Want to make your thank you popups irresistible?

Here are four proven strategies to keep customers engaged and coming back for more:

1. Provide value

Turn your thank you popup into a gift. Offering a discount code, free resource, or exclusive content makes customers feel rewarded and encourages them to stay connected with your brand.

For example, use a repeat purchase survey template to express gratitude while offering 20% off their next order. This approach drives repeat purchases and gathers valuable feedback simultaneously.

2. Encourage social sharing

Use the power of word-of-mouth by making it easy for customers to share their experiences. Add social sharing buttons directly to the popup, and watch your loyal customers turn into brand advocates.

💡 Pro tip: Include a pre-written caption like “I just discovered this amazing brand! Check them out!” to make sharing a breeze.

3. Gather feedback

Strike while the iron is hot! Your thank you popup is the perfect spot to collect feedback while the customer experience is fresh. Use one-click surveys for simplicity or link to a detailed feedback form.

With these templates, gathering feedback is easy and effective:

4. Promote relevant products

Capitalize on cross-sell opportunities by showcasing related items. For example, if someone buys a camera, your thank you popup could highlight accessories like tripods or memory cards.

Crown & Paw does this effectively by featuring related products alongside a coupon code on their email form submission thank you popup. This subtle cross-sell feels helpful rather than salesy, increasing average order value.

Promote relevant products on your thank you pop ups to encurage cross-selling on your website.

5. Collect zero-party data

Zero-party data is information customers willingly share with you. Use your popup to gather insights, like favorite product categories or birthdays, to personalize future interactions.

For example, Cherieswood’s popup asks customers who they’re shopping for, making it easier to tailor future offers and build stronger relationships.

Collect zero-party data from your visitors on your form submission.

6. Share details on how to use the code

If you’re offering a discount or coupon, ensure customers know exactly how to redeem it.

Include simple instructions and a clickable link that takes them directly to your store for a seamless experience.

Make sure your customers knows how to redeem the coupon code on your website.

Wrapping up

A thank you popup isn’t just a polite gesture—it’s a strategic touchpoint that can enhance your customer’s journey, boost loyalty, and drive sales.

By focusing on gratitude, value, and engagement, you can transform a simple popup into a powerful tool for connection and conversion.

Ready to create these impactful popups? Sign up for a free OptiMonk account and start building your own personalized thank you popups today.

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Written by
Picture of Barbara Bartucz

Barbara Bartucz

Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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