What does GDPR Mean for Popups?

What does GDPR Mean for Popups?

What does GDPR mean for popups?

We’re sure you’ve already heard about the EU’s new regulation, the General Data Protection Regulation (GDPR). But are you ready for it? Do your popups comply with GDPR?

Good news: your OptiMonk popups are GDPR ready. But before we dive into the details, first, let’s sum-up what it is.

What is the GDPR and how does it impact popups?

GDPR is a new regulation being introduced on 25th May. It is aimed at enhancing data protection and privacy for all individuals within the European Union. It applies not only to the European Union, but to any business that controls data of EU citizens.

One of the main points of GDPR is that it has specific rules about enabling your contacts to specify exactly what they want to receive from you. You can assume that people want to be contacted, but they need to confirm that this is the case. You need to include a checkbox under some of your forms that they can tick if they want to opt-in to newsletters or other further correspondence. The only exception is when the primary purpose of your form is to subscribe to newsletter. In this case you don’t need a checkbox.

But if you promote an eBook, it’s not enough to include a link to your Privacy & Policy page and then subscribe them to your newsletter. A pre-ticked box is also no longer acceptable. Subscription need to be confirmed by a clear affirmative action, like ticking the checkbox.

How OptiMonk complies with GDPR?

As a popup user, we know you need detailed information on how onsite retargeting and popup solutions are working towards GDPR compliance. We’re happy to let you know that OptiMonk is the first onsite retargeting tool to be GDPR-compliant.

We have created a Privacy checkbox that you can easily turn on to be displayed on your popup.

GDPR & Popups - Privacy checkbox in OptiMonk

This option is available for all popups that have a subscription form, a checkbox will be displayed under the form and CTA button like in the example below.

GDPR & Popups - Privacy checkbox in OptiMonk

With this feature, you can use OptiMonk’s popups without any stress or fear. It’s 100% GDPR compliant.

How to turn on the Privay checkbox

When you create a new campaign, or edit your existing campaigns, choose the “Popup Page” menu on the left and scroll down. Here you need to turn on the “Privacy & GDPR Policy” first.

GDPR & Popups - Privacy checkbox in OptiMonk

Then turn on the “Privacy checkbox” as well. Here you can add error message, text of link and URL of link.

GDPR & Popups - Privacy checkbox in OptiMonk


We are getting closer to the day of 25th May and we know that it is very challenging for most business owners. GDPR is a big a change, but don’t forget the aim of it is to enhance data protection and privacy for all individuals within the European Union – which is something we all need to care about.

OptiMonk was the first popup tool vendor to realize the importance of being GDPR compliant. Just don’t forget to turn on the checkbox on your popups!

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