The 6 Biggest Popup Myths

This myth has a grain of truth because many popups are annoying. But it’s not necessarily true. Popups are only annoying if:

1. They are irrelevant: If we simply create one popup and target everyone, and trigger it right away when someone lands on our site, then yes, many visitors would surely find that message irrelevant and thus annoying. Finding the right message for each visitor segment and triggering your messages at the right moment will help minimize the annoyance of your popups.
2. They don’t create value: The other main problem is when the value proposition of the popup is just weak and the visitor isn’t getting enough value out of it. Having a customer value optimization mindset and helping customers throughout their customer journey will make sure that this won’t happen to your visitors. 

What’s more, relevant and well-designed popups can even improve the customer experience in several different ways. A good popup is effective and user-friendly at the same time. 

How can a popup improve user experience?

1. Simplification: In most cases, marketers have more than one message to communicate on a webpage. They might want people to buy right away, but they also want them to subscribe, for example. Instead of cramming multiple CTAs and messages into the same space, you can focus the content of the page on one message, and put the secondary messages into a popup. This way you’ll decrease the noise and simplify the experience.
2. Personalization: Popups are great assets to communicate personalized messages to customers. While it’s possible to personalize the main content, technically it’s much more challenging. You can use popups to reflect on the need of the user based on their behavior and serve the content that truly creates value for them at that moment.