Discount popups are a powerful tool to promote special offers in your Shopify store. Whether for seasonal sales, new products, or limited-time deals, popups grab attention and encourage purchases.
If you want to add discount popups to your Shopify store but aren’t sure how, this guide is for you.
What are discount popups, how can you add a discount pop-up to your Shopify store, and why should you offer them in the first place?
Let’s dive in!
The question of whether to offer discount codes (or coupon codes) is a common one for Shopify store owners. And the answer lies in understanding consumer psychology.
The strategic use of discounts can unlock significant benefits for your online store.
Let’s break down how discounts can become powerful tools for Shopify stores.
Now that you know why you should offer discounts, let’s talk about exactly what discount pop-ups are.
Discount pop-ups are website overlays that display deals or discount codes to grab visitors’ attention.
They can be used in different ways. Some offer deals in exchange for email signups (helping you build your marketing list). However, they can also be effective simply by presenting the discount upfront, without requiring any signup.
Discount pop-ups can be triggered based on various visitor behaviors. For example, when they land on your website, on exit intent, or when they’ve spent a bit of time on your website.
By using these triggers strategically, you can maximize the impact of your discount pop-ups.
For inspiration, check out how the brand Then I Met You uses them:
They offer a 10% coupon code for use on the first order if the visitor signs up for the email newsletter and texts. Their welcome popup is great for two reasons: it fits nicely with the website’s overall design, and they refer to the discount as a treat.
At this point, you’re probably intrigued about how to add a discount popup to your Shopify store.
Let’s take a look at how you can set them up quickly!
Choosing the right app is key when it comes to adding promo codes to your Shopify store.
One popular option is OptiMonk, which offers a wide range of additional features for creating discount popups.
Some of these features are:
Now that you’ve found your pop-up app powerhouse, it’s time to choose a template.
OptiMonk offers more than 300+ ready-to-use pop-up templates. The best part? They’re all mobile-friendly, ensuring your popup campaigns look great on any device your customers use.
Let’s take a closer look at the most popular discount code popup templates:
Here comes the exciting part: customizing your chosen template.
OptiMonk’s user-friendly editor helps you to create a visually appealing and effective popup.
Content is king: make sure your popup design highlights your discount offer and call-to-action (CTA) for your target audience. Think clear, concise, and persuasive.
Consider using strong verbs and highlighting the benefits of your discount (e.g., “Save 15% Now!” or “Get Free Shipping on Your First Order”) to capture visitors’ attention.
Don’t forget the power of visuals! Eye-catching images or graphics can grab attention and make your pop-up stand out.
Then, make it your own. You can fully customize the popup’s design to fit with your brand.
Now, it’s time to configure when your popup will appear. For example, you can set it to appear when a visitor spends a certain amount of time on your site, scrolls down a specific percentage of the page, or tries to exit the site.
Then, set up the targeting (who will see your popup): new visitors, returning ones, or visitors coming from a specific traffic source, just to mention a few examples.
Once you’re happy with your customized discount pop-up, it’s time to launch it!
Want to squeeze even more effectiveness out of your pop-up strategy? Consider adding a discount reminder campaign!
This is a handy sticky bar that appears on your website, gently nudging visitors to use their discount codes. It’s a great way to re-engage them and potentially push them towards completing their purchase.
When used strategically, coupon popups can actually enhance the customer experience. They offer valuable deals at relevant moments, potentially saving customers money or providing an incentive to purchase. However, it’s important to avoid being overly intrusive. Here are some tips:
OptiMonk provides analytics, allowing you to track the performance of your campaigns.
Here are some key metrics you’ll want monitor:
Now that you have a good handle on discount popups, it’s time to launch your own and start enjoying all the benefits they can bring to your Shopify store. These enticing overlays are a proven way to boost sales, increase your average order value, and build loyalty.
But remember, a well-designed pop-up is great for your customers, too: they’ll enjoy savings and a seamless shopping experience.
Why wait? Let OptiMonk help you create tempting discount pop-ups and make your customer’s journey even smoother!
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Product updates: September Release 2024