How to Use AI for SEO to Improve Your Ecommerce Business in 2024

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Online businesses thrive or fade away based on their search engine rankings. That’s why SEO marketers are all about finding an edge when optimizing content. 

Recently, there’s been a lot of hype surrounding the potential of artificial intelligence (AI) to revolutionize countless industries, and content marketing is no exception. AI can help generate blog ideas, research niche topics, build internal links, and identify high-ranking keywords… all of which can improve your SEO efforts.

In this article, we’ll introduce AI’s role in SEO strategies, show you how to use AI for SEO to enhance your ecommerce business, and explore helpful AI-powered SEO tools. 

Let’s get right into it!

What is AI?

Artificial intelligence (AI) refers to a group of technologies that use computers to simulate human intelligence on particular tasks.

Some of these technologies include machine learning, natural language processing, computer vision, and robotics. 

AI can be used for tasks like content optimization, voice search optimization, driver assistance, and many others. Understanding how to use AI effectively depends on the particular application and context at hand.

Artificial intelligence technologies get their power from analyzing vast amounts of data, which allows them to recognize patterns and predict what humans would do, write, or say in a particular situation. This allows AI technology to automate repetitive processes in a way that’s sensitive to changing circumstances.

Understanding AI for SEO

Using AI for SEO is exactly what it sounds like: the integration of AI technologies and techniques into the process of creating search-engine-optimized content.

In the past few years, several AI-powered SEO tools have been created to help businesses:

  • conduct keyword research, 
  • optimize website content, and
  • track SEO performance. 

Traditionally, running an SEO strategy has involved a lot of manual processes and human analysis, but now you can climb up search rankings and generate traffic using the assistance of automated artificial intelligence algorithms.

Since AI SEO tools can analyze vast amounts of data at a rapid pace, you’ll stay ahead of the curve.

5 ways to use AI in your SEO strategy

As we’ve seen, AI-based SEO tools can be used for keyword research, content optimization, link building, and many other tasks.

In this section, we’ll go over how to use ChatGPT, a free AI-powered chatbot that answers user queries, to improve your SEO optimization outcomes.

1. Keyword research

Keyword research is often one of the most time-consuming parts of search engine optimization. It also takes a fair bit of creativity to figure out what the relevant keywords for your content will be.

AI tools like ChatGPT can expedite the process, enabling you to discover new keywords more efficiently than a traditional keyword research tool.

As you can see below, all you have to do is enter a prompt that contains the primary target keyword and ChatGPT will generate a list of long-tail keywords for you.

Use ChatGPT to gain valuable insights about the related keywords

2. Content creation

Increasingly, AI tools are being used to assist with creating content.

Although there are a number of dedicated AI-powered SEO content creation tools out there, you can use ChatGPT to create content as well.

Not only can you utilize ChatGTP to create blog posts, emails, and social media content with ease, but you can also generate content ideas using the software.

Since ChatGPT is so versatile, you can tailor the output to your target audience and the specific platforms you’re using to publish your content, such as Instagram or LinkedIn. 

And if your content strategy calls for you to write in a certain tone, whether that’s professional or humorous, you can ask ChatGPT to generate high-quality content that sounds just like what you need.

In the example below, we asked ChatGPT to write an introduction to a blog post about A/B testing.

Use ChatGPT to generate compelling copy

3. Generating meta titles/descriptions

If you want your content to rank well in the search results, you have to ensure that your meta titles and meta descriptions are on point. AI can help you get the right keyword usage in your meta descriptions and boost your website’s SEO as a result.

Here’s a prompt and answer from ChatGPT that resulted in a meta description for the article about A/B testing.

Use ChatGPT to write meta descriptions

4. FAQ creation

Another one of the SEO tasks that you can outsource to AI-powered tools is creating FAQs for your blog posts. 

Answering the right questions in the FAQ section can help you tap into user intent and get people the information they’re looking for.

Once you get ChatGPT to come up with a list of questions about a topic, like below, you can also ask it to create content that answers each of the questions you want to use.

Use AI SEO tools to write SEO friendly FAQs

5. Spelling/grammar checks

You can also use ChatGPT as an AI SEO tool for proofreading. 

Whenever you put content out there, it’s important to make sure everything is spelled correctly and you have no grammatical mistakes. Just one or two embarrassing grammar errors can lead you to lose all credibility with your readers.

All you have to do is type “Correct the typos in this text:” and then copy and paste your content into ChatGPT. You can also use other AI tools like Grammarly.

Optimize content with ChatGPT

+1 Monetize organic traffic better

So far in this article, the focus on AI for SEO has centered around content generation and optimization. However, there’s another often-overlooked way to improve your SEO strategy with AI: we’re talking about conversion rate optimization on your existing content.

Our final tip does not involve using ChatGPT; instead, it involves utilizing OptiMonk’s Smart Popups tool.

This AI-powered tool helps maximize the conversion potential of your organic traffic, which is just as crucial as acquiring that traffic.

Smart Popups leverage AI to dynamically tailor messages based on the specific topics visitors are exploring on your website.

The result? A seamless and personalized interaction that not only captures the user’s attention but also significantly increases the likelihood of converting them into paying customers.

To witness firsthand how OptiMonk’s Smart Popups can transform your conversion rates and elevate the monetization of your organic traffic, take the first step by requesting a demo.

The 9 best AI SEO tools to use in 2024

In our examples, we used ChatGPT because it’s free and readily available. We wanted to show that you can use AI for SEO without spending any money. 

However, there are a lot of other AI SEO tools that have been specifically designed to help you implement the SEO strategies that will land you on the first page of search engines.

Let’s take a look at the nine best AI SEO tools on the market right now.

1. Surfer SEO

Surfer SEO is the best ai powered SEO audit tool

Surfer SEO is an SEO content editor that’s been at the leading edge of the SEO game for many years now.

Their NLP feature helps marketers quickly generate SEO keywords that they can use in their articles, and now they’re rolling out content creation tools that use AI.

Pricing: Starts from $89 per month.

2. Scalenut

SEO tools like Scalenut can improve your on page SEO and ensure you rank in search engines

Scalenut helps you gain valuable insights about SEO and traffic using the power of AI.

Not only can Scalenut analyze search volume data to help you come up with content ideas, but it can also automate the process of creating content with its Cruise Mode blog writer.

Pricing: Starts from $39 per month.

3. Semrush

SEMRush AI for SEO tool

SEMRush is an established SEO tool that specializes in on-page SEO, competitor analysis, and internal linking.

You can use SEMRush to create SEO content briefs, and their AI-powered Rephraser tool helps adapt your content to different marketing channels.

Pricing: Starts from $129.95 per month.

4. Alli AI

Alli AI can boost your on page SEO and link building efforts

Alli AI is an AI SEO software that helps businesses implement site-wide optimization rules and create well-optimized content in seconds. This AI tool can even optimize non-text on-page elements by optimizing the code that’s running your web pages.

One of the key features of AlliAI is its Bulk Onpage Optimization, which allows users to create site-wide optimization rules and deploy code changes down to individual pages.

Pricing: Starts from $299 per month.

5. NeuronWriter

NeuronWriter AI SEO software

NeuronWriter provides a range of features to support the creation of high-ranking articles that are optimized for search engines.

With the AI Writer, you can generate content easily. The platform also offers Internal Linking, which takes the guesswork out of link building by providing users with recommendations for related sites.

Also, GPT link building strategies can blend well with NeuronWriter’s tips, making sure your content does well in search rankings and is useful to your readers. Using AI to find chances for links and making attractive offers can make getting new links much quicker.

Pricing: Starts from $23 per month.

6. RankIQ

RankIQ SEO content tools

RankIQ is a powerful toolset that assists you in creating SEO-optimized blog posts. It offers a range of benefits for those seeking to enhance their online presence and improve their rankings on the search engine results pages.

One of the core functionalities of RankIQ lies in its ability to generate SEO content briefs. By analyzing Google’s search engine algorithms, RankIQ identifies the specific topics and themes that should be covered within a blog post.

Pricing: Starts from $49 per month.

7. Neuraltext

Neuraltext AI content tool for SEO professionals

Neuraltext is an advanced tool that provides more than 50 AI copywriting templates, including options for Facebook ads, slogan ideas, blog topics, and more.

It also offers a comprehensive set of features for keyword research. By inputting a specific keyword, users can tap into the tool’s extensive database, which utilizes data from the top 20 Google search results.

Pricing: Starts from $19 per month.

8. Outranking

Outranking AI for SEO tool

Outranking is an advanced AI-powered SEO tool that simplifies the process of drafting SEO briefs and initial content drafts, ensuring your content is primed for optimal search engine performance.

Unlike traditional methods that focus heavily on keyword density, Outranking emphasizes creating people-first content that naturally aligns with search engine algorithms.

By integrating comprehensive data insights and AI capabilities, Outranking enables you to produce high-quality, engaging content with a higher likelihood of achieving predictable ranking success.

Pricing: Starts from $25 per month.

9. INK

INK AI for SEO tool

INK stands out in the realm of AI tools for SEO. As the first and only patented AI-powered SEO assistant, INK offers a unique edge in enhancing your SEO strategy.

What sets INK apart is its integration of real-time audience research, providing insights that drive better conversion-focused copywriting.

By combining these innovative features, INK not only boosts your content’s search engine performance but also ensures it resonates with your target audience, leading to higher engagement and conversion rates.

Pricing: Starts from $49 per month.

How search engines treat AI-generated content

In general, Google and other search engines don’t oppose AI-generated content, which means you won’t be penalized for using AI-powered SEO tools to create optimized content.

As long as your content demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and includes relevant internal links and keywords, you’ll be able to rank really well. 

Since Google’s algorithms prioritize natural-sounding content, you just need to check all your AI SEO content to ensure it sounds human.

Finally, Google doesn’t require publishers to label AI-generated content, which means that you can use your byline on any blog posts that you use AI for.

Wrapping up

We hope that this article has given you some inspiration to embrace AI tools for SEO. No matter what your SEO strategy is, AI tools can make it easier and faster to implement. 

And that means you can say goodbye to many of the time-consuming tasks that you’re used to doing when it comes to content creation and SEO best practices. And good riddance!