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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

30 Black Friday Marketing Ideas to Try in 2025

Posted on August 13, 2024 (December 2, 2024)

In this article, we’ll share 30 actionable Black Friday marketing ideas for ecommerce businesses to make 2025 your most successful yet. […]

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Posted in Marketing

30 Essential Ecommerce Tools to Grow Your Online Store in 2025

Posted on August 9, 2024 (December 12, 2024)

In this article, we’re diving into the 30 best ecommerce tools that can take your store from good to great. […]

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Posted in Ecommerce

6 Best Online Giveaway Tools & Social Media Contest Tools in 2025

Posted on August 8, 2024 (December 6, 2024)

In this article, we’ve rounded up the six best online giveaway and social media contest tools to help you find the perfect match for your needs. […]

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Posted in Marketing

User Experience Optimization 101: Enhancing Your Website for Better Engagement

Posted on August 8, 2024 (December 3, 2024)

In this article, we’ll walk you through the essentials of user experience optimization, helping you create a site that’s not just functional, but a joy to use. […]

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Posted in Ecommerce

Website A/B Testing: A Comprehensive Guide on What Elements to Test

Posted on August 7, 2024 (August 7, 2024)

In this article, we’ll explore the top 6 elements on your website that are prime candidates for A/B testing. […]

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Posted in Conversion

Mobile Marketing for Ecommerce: 9 Strategies to Get You Started

Posted on August 7, 2024 (May 28, 2025)

In this article, we’ll explain mobile marketing and share proven strategies for connecting with your audience where they spend most of their time. […]

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Posted in Marketing

Advantages and Disadvantages of Email Marketing

Posted on August 6, 2024 (May 15, 2025)

In this article, we’ll share the top advantages and disadvantages of email marketing. We’ll also share some best practices to build an effective strategy for your marketing emails. […]

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Posted in Marketing

Lululemon Marketing Breakdown: Secrets Behind the $9.61-Billion Success Story

Posted on August 2, 2024 (October 21, 2024)

In this marketing breakdown, we’ll dive into Lululemon’s marketing strategy to uncover the secrets of their $9.61-billion success story. […]

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Posted in Marketing Breakdowns

What is Lead Generation in Digital Marketing?

Posted on August 1, 2024 (March 18, 2025)

In this article, we’ll break down the concept of lead generation and show you why it’s so important. Plus, we’ll share seven effective lead generation strategies. […]

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Posted in Marketing

27 Ecommerce Conversion Rate Optimization Statistics You Need to Know in 2025

Posted on July 31, 2024 (February 13, 2025)

We’ve analyzed our own data from 18,000 ecommerce websites over the past year and compiled the most critical conversion rate optimization statistics for 2025. […]

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Posted in Conversion

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