When it comes to building an email list for your website, popups are one of the most effective marketing tools for capturing visitor information. With various options on the market, choosing the right platform can be challenging.
OptiMonk, Privy, and Klaviyo are three popular solutions offering powerful popup tools designed for driving maximum list growth and boosting conversions.
However, each platform brings unique features, pricing structures, and customization options that can make a difference depending on your needs.
In this article, we’ll compare Klaviyo vs. Privy vs. OptiMonk to help you decide which one is the best fit for e-commerce businesses.
Let’s dive in!
OptiMonk is a smart popup tool that helps ecommerce stores grow their email list, increase their revenue, and maximize their Customer Lifetime Value (CLTV). This is a dedicated popup toolkit that is shown in the advanced features and personalization options they offer.
You can use OptiMonk to personalize your visitors’ entire customer journey—ensuring that you deliver the right message at just the right time.
You can boost your revenue by at least 10% with OptiMonk popups.
It’s clear that customers love OptiMonk. The company has more than 800 5-star reviews in the Shopify App Store. But let’s see why. Here’s a closer look at some features.
You can choose from more than 300 professionally designed and mobile-friendly templates. With the ready-to-go themes, you can easily create campaigns that match your brand.
Use the drag & drop editor to customize the pre-made templates with ease or design new popups from scratch. From text to images—you can add, edit, or remove any element (i.e. countdown timers, product, coupon elements, etc.) with a single click.
This gives you complete creative control—allowing you to tailor your popup to drive more sign-ups and conversions.
With OptiMonk, you can trigger your message exactly when your visitors make a specific action on your site, e.g. they click on a button or try to leave your page.
Most visitors hate being blasted with irrelevant popups as soon as they land on a page. Time-triggered popups make sure they only see relevant messages after taking a particular action.
OptiMonk’s popups allow you to experiment with exit-intent (both on desktop and mobile) and timed-display control. Additionally, you can test different triggers like scroll-based, on-click, and after a JavaScript event.
With OptiMonk, you can target each visitor segment with fully customized messages.
There are several ways you can personalize your popups for your segments. You can target your visitors based on where they’re coming from. For example, you can offer discounts for visitors who come from Instagram.
Or you can display your message based on the pages they are currently browsing. Let’s say if a visitor browses your sweater category page. You can show them a 10% OFF discount for knitwear when they sign up for your email list.
In addition, you can create personalized messages based on the customers’ cart.
OptiMonk doesn’t just offer popups. With an OptiMonk account, you can also play with sticky bars, sidemessages, full screens, gamification popups, and surveys.
You can also get inspired by more than 50 use cases that support your goals. Here are some examples:
A/B testing is the process of comparing the performance of two variants against each other to find out which one resonates better with your audience.
You can easily A/B test your campaigns to check their performance and see the confidence of these results.
What’s confidence? We calculate the statistical significance to determine certainty whether the campaign will consistently perform.
You can also turn on the “Keep only the winning variant running” feature. It means that we’ll automatically deactivate an underperforming variant and leave the variant with the highest conversion rate.
If a variant has the highest conversion rate and has a confidence above 90%, we name it the champion variant.
To create strong campaigns, you need to continually analyze what’s working well and what you can optimize and improve.
Luckily, you can use OptiMonk’s analytics system to evaluate data reports and see how your campaigns perform. You can assess key metrics, like the number of impressions, conversions, and conversion rates.
But you can also see how much money OptiMonk generates for you. As an example, Shopify stores can track how much revenue is attributed to OptiMonk.
And OptiMonk also integrates with Google Analytics—so you can dive into a more detailed analysis.
We’ve covered OptiMonk, now let’s take a look at the popups you can create with Privy.
Privy is an ecommerce marketing platform that you can use to build your list, reduce cart abandonment, and send targeted email flows & texts.
Privy also has ready-to-use popup templates. But when it comes to design, they don’t particularly stand out. There are no technicolored hues, eye-catching imagery, or engaging text.
On the plus side? Privy’s popup editor is easy-to-use. You can add the following basic elements to your popups:
Moreover, Privy has 3 triggering options:
Privy also offers some targeting rules—based on current URL, cart rules, or the number of visited pages.
That was Privy. Now let’s take a look at Klaviyo.
Klaviyo is a data-backed marketing platform. You can use it to send relevant, well-timed emails and SMS that increase lifetime values. You can also use its basic popup feature.
Klaviyo offers 3 message types:
A flyout can be found on the side of your website. An embedded message allows you to create a unique popup and embed it on your site with a code.
Klaviyo has a functional drag & drop editor that makes it simple to create basic campaigns. You can use Klaviyo to add several different elements to your popups:
Using Klaviyo, you can display your popup immediately once the page loads or after a specified time. You can target visitors by using a Klaviyo list, URL, or location.
Let’s start by exploring OptiMonk’s pricing.
You have four options to choose from:
Now let’s see Privy’s pricing, which is based on the number of email and SMS subscribers you have.
Privy offers 3 pricing tiers:
Let’s review Klaviyo’s pricing. This is based on the number of email subscribers you have. Here’s an example:
Klaviyo offers up to 1,000 contacts, unlimited email sends, and email and chat support for their customized pricing plans.
When it comes to popups for email list building, OptiMonk offers a standout solution with highly personalized messages that engage rather than annoy visitors. OptiMonk enables you to maximize list growth potential and go beyond basic popups by providing well-timed, targeted messages across the customer journey. From the moment someone visits your site to post-purchase interactions, OptiMonk ensures every popup is relevant and valuable. Ready to get started with OptiMonk? Create a free account here!
Yes! Klaviyo and OptiMonk can work together seamlessly to enhance both email marketing and on-site conversion. You can use OptiMonk’s personalized popups to capture leads on your site and then integrate them directly into Klaviyo for advanced segmentation and automated email campaigns. This combination allows you to effectively grow your list and engage customers with targeted email messages, taking full advantage of each platform’s strengths.
Both Klaviyo and Privy offer robust email marketing capabilities, but they excel in different areas. Klaviyo is highly regarded for its advanced automation and data-driven segmentation, making it ideal for businesses focused on leveraging customer insights for personalized email campaigns. Privy, on the other hand, is simpler to use and combines email marketing with on-site conversion tools like popups, making it a good choice for smaller businesses or those looking for an all-in-one solution that offers list-building features and a basic email marketing tool.
Choosing the right popup tool for your ecommerce site depends on your unique goals and business needs.
OptiMonk, Privy, and Klaviyo each bring something valuable to the table:
If your priority is highly personalized popups for driving conversions, OptiMonk may be the ideal choice. For e-commerce businesses looking for a user-friendly all-in-one tool, Privy is a great option. And if you need a sophisticated email marketing platform, Klaviyo provides advanced features to grow and nurture your audience effectively.
Ultimately, the best choice is the one that aligns with your growth strategy and helps you create meaningful interactions with your customers.
Now that you’ve explored the features, pricing, and strengths of each platform, you’re ready to choose the tool that will help you take your email list growth to the next level!
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
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Product updates: January Release 2025