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Author: Nikolett Lorincz

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About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

Lululemon Marketing Breakdown: Secrets Behind the $9.61-Billion Success Story

Posted on August 2, 2024 (October 21, 2024)

In this marketing breakdown, we’ll dive into Lululemon’s marketing strategy to uncover the secrets of their $9.61-billion success story. […]

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Posted in Marketing Breakdowns

What is Lead Generation in Digital Marketing?

Posted on August 1, 2024 (March 18, 2025)

In this article, we’ll break down the concept of lead generation and show you why it’s so important. Plus, we’ll share seven effective lead generation strategies. […]

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Posted in Marketing

27 Ecommerce Conversion Rate Optimization Statistics You Need to Know in 2025

Posted on July 31, 2024 (February 13, 2025)

We’ve analyzed our own data from 18,000 ecommerce websites over the past year and compiled the most critical conversion rate optimization statistics for 2025. […]

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Posted in Conversion

Ecommerce Recommendations: 23 Tips to Maximize Your Sales in 2025

Posted on July 31, 2024 (November 28, 2024)

In this article, we’ll uncover 23 actionable tips to maximize your sales through effective ecommerce recommendations. […]

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Posted in Ecommerce

Faceted Navigation: Definition, Faceted Search Examples & Tips

Posted on July 30, 2024 (July 30, 2024)

In this article, we’ll discuss faceted search, share 14 essential faceted search tips, and check out 24 examples of ecommerce stores doing faceted search right. […]

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Posted in Ecommerce

What is Conversion in Digital Marketing?

Posted on July 30, 2024 (July 30, 2024)

In this article, we’ll discuss what conversions are, why they’re important, how to track them, and ways to increase conversion rates. […]

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Posted in Conversion

How to Drive Ecommerce Sales in 2025? 9 Proven Strategies

Posted on July 25, 2024 (November 19, 2024)

In this article, we’ll dive into 9 proven strategies to drive ecommerce sales in 2025. From building a robust email list to leveraging the latest AI tools. […]

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Posted in Ecommerce

How to Conduct A/B Testing in 5 Easy Steps (& 4 Examples)

Posted on July 24, 2024 (July 24, 2024)

In this article, we’ll dive into how to conduct A/B testing to improve conversion rates, measure changes, and boost your bottom line. […]

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Posted in Conversion

9 High-Converting Social Proof Popup Examples You Can Copy (With 5 Use Cases)

Posted on July 24, 2024 (August 30, 2024)

In this article, we’ll showcase nine social proof popup examples and five use cases that help boost conversions and increase sales. […]

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Posted in Conversion

What is a Lightbox Popup & How to Create One for Maximum Engagement in 2025?

Posted on July 24, 2024 (December 6, 2024)

Looking for a powerful way to capture visitors’ attention and boost engagement on your website? A lightbox popup might be the solution. […]

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Posted in Conversion

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