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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

9 Great Behavioral Segmentation Examples for 2025

Posted on July 16, 2024 (December 6, 2024)

Do you know why behavioral segmentation became crucial in ecommerce? Read on to find out and get to know some great examples. […]

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Posted in Marketing

A/B Testing Terminology: A Glossary for Marketers

Posted on July 12, 2024 (December 12, 2024)

The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]

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Posted in Conversion

Why is It Considered Important to Focus on The Buyer Persona?

Posted on July 11, 2024 (July 16, 2024)

In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]

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Posted in Conversion

6 Best Gamification Examples in Marketing to Inspire You

Posted on July 11, 2024 (July 11, 2024)

In this article, we’ll explore the best gamification examples in marketing, providing real-world examples and insights to boost your next campaign. […]

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Posted in Conversion

Ecommerce Conversion Funnel: Everything You Need to Know to Optimize Your Funnel

Posted on July 10, 2024 (February 5, 2025)

In this article, we’ll break down the ecommerce conversion funnel step-by-step, offering practical tips, real-world examples, and advanced strategies. […]

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Posted in Ecommerce

Pop-Up Marketing: Tips & Best Practices to Boost Conversions in 2025

Posted on July 9, 2024 (November 19, 2024)

If you’ve been wondering how to make pop-ups work for you, you’re in the right place. In this article, we’ll discuss the essentials of pop-up marketing. […]

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Posted in Conversion

Liquid Death Marketing Breakdown: How They Became a Billion-Dollar Brand

Posted on July 5, 2024 (July 5, 2024)

In just a few years, Liquid Death has achieved a $1.4 billion dollar valuation. Want to know the secret to their success? Let’s get into it! […]

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Posted in Marketing Breakdowns

A/B Testing Tools Comparison: Find the Best Fit for Your Business

Posted on July 5, 2024 (December 12, 2024)

In this article, we’ll guide you through everything you need to know to choose the best A/B testing tool for your business and share the best A/B testing tools available. […]

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Posted in Conversion

10 Best WordPress A/B Testing Plugins to Use in 2025

Posted on July 4, 2024 (December 12, 2024)

Considering the popularity of WordPress as a website-building platform, we’ve decided to explore the top 10 A/B testing plugins for WordPress. […]

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Posted in Conversion

17 Conversion Rate Optimization Experts You Need to Follow in 2025

Posted on July 3, 2024 (December 6, 2024)

In this article, we’ll show you 17 conversion rate optimization experts you need to follow and discuss what your brand can learn from them. […]

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Posted in Conversion

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