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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

What is EPC in Affiliate Marketing & How to Boost Your EPC

Posted on July 24, 2024 (May 9, 2025)

In this article, we’ll discuss EPC in affiliate marketing and why it matters, and we will share seven powerful strategies for boosting it. […]

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Posted in Conversion

14 Conversion Rate Optimization Best Practices You Need to Know in 2025

Posted on July 23, 2024 (December 6, 2024)

Let’s explore 14 conversion rate optimization best practices that can help you gain a competitive advantage in the market in 2025. […]

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Posted in Conversion

How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok

Posted on July 19, 2024 (July 10, 2024)

In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]

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Posted in Marketing Breakdowns

How to Increase Sales with Personalized Product Recommendations

Posted on July 18, 2024 (January 13, 2025)

Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]

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Posted in Personalization

12 Best Web Personalization Tools for 2025

Posted on July 17, 2024 (November 28, 2024)

Let’s cover the 12 best website personalization tools that can help online retailers and SaaS companies make the most of their traffic. […]

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Posted in Personalization

9 Great Behavioral Segmentation Examples for 2025

Posted on July 16, 2024 (December 6, 2024)

Do you know why behavioral segmentation became crucial in ecommerce? Read on to find out and get to know some great examples. […]

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Posted in Marketing

A/B Testing Terminology: A Glossary for Marketers

Posted on July 12, 2024 (December 12, 2024)

The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]

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Posted in Conversion

Why is It Considered Important to Focus on The Buyer Persona?

Posted on July 11, 2024 (July 16, 2024)

In this article, we’ll discuss what buyer personas are, why they matter, and how you can craft and utilize them for your business success. […]

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Posted in Conversion

6 Best Gamification Examples in Marketing to Inspire You

Posted on July 11, 2024 (July 11, 2024)

In this article, we’ll explore the best gamification examples in marketing, providing real-world examples and insights to boost your next campaign. […]

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Posted in Conversion

Ecommerce Conversion Funnel: Everything You Need to Know to Optimize Your Funnel

Posted on July 10, 2024 (February 5, 2025)

In this article, we’ll break down the ecommerce conversion funnel step-by-step, offering practical tips, real-world examples, and advanced strategies. […]

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Posted in Ecommerce

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