How to Conduct A/B Testing in 5 Easy Steps (& 4 Examples)
In this article, we’ll dive into how to conduct A/B testing to improve conversion rates, measure changes, and boost your bottom line. […]
Author: Nikolett Lorincz
- About Nikolett Lorincz
- Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.
Posts by Nikolett Lorincz
9 High-Converting Social Proof Popup Examples You Can Copy (With 5 Use Cases)
In this article, we’ll showcase nine social proof popup examples and five use cases that help boost conversions and increase sales. […]
What is a Lightbox Popup & How to Create One for Maximum Engagement in 2025?
Looking for a powerful way to capture visitors’ attention and boost engagement on your website? A lightbox popup might be the solution. […]
What is EPC in Affiliate Marketing & How to Boost Your EPC
In this article, we’ll discuss EPC in affiliate marketing and why it matters, and we will share seven powerful strategies for boosting it. […]
14 Conversion Rate Optimization Best Practices You Need to Know in 2025
Let’s explore 14 conversion rate optimization best practices that can help you gain a competitive advantage in the market in 2025. […]
How Rare Beauty Became Gen Z’s Favorite Makeup Brand on TikTok
In this breakdown, we’ll dive into the strategies and secrets behind Rare Beauty’s success and see how they’ve turned into a beauty powerhouse. […]
How to Increase Sales with Personalized Product Recommendations
Let’s discuss the definition of personalized product recommendations, their benefits for your online store, and how to implement them effectively. […]
12 Best Web Personalization Tools for 2025
Let’s cover the 12 best website personalization tools that can help online retailers and SaaS companies make the most of their traffic. […]
9 Great Behavioral Segmentation Examples for 2025
Do you know why behavioral segmentation became crucial in ecommerce? Read on to find out and get to know some great examples. […]
A/B Testing Terminology: A Glossary for Marketers
The purpose of this guide is to demystify the key concepts of A/B testing you need to know so you can run A/B tests with confidence. […]
