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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

Top 10 Conversion Rate Optimization Tips for Shopify

Posted on April 23, 2024 (March 4, 2025)

Want to increase conversions in your Shopify store? Welcome to our guide on Shopify conversion rate optimization! […]

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Posted in Conversion

Ecommerce Homepage Design Best Practices with 21 Examples

Posted on April 21, 2024 (January 7, 2026)

We’ve gathered 21 examples of great ecommerce designs from across the web. Get inspired by these design elements that will lead to a stellar user experience. […]

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Posted in Ecommerce

Athletic Greens Marketing Breakdown: How They Achieved a $1.2 Billion Valuation

Posted on April 19, 2024 (June 7, 2024)

In this breakdown, we’ll take a closer look at the magic behind AG1. Learn how they boosted their valuation to a staggering $1.2 billion. […]

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Posted in Marketing Breakdowns

Beating Temu: Strategies for Shopify Stores to Stay Ahead

Posted on April 12, 2024 (July 18, 2024)

Temu has attracted a huge consumer base since its launch in 2022. Why did they become so popular? And how can you compete with them? […]

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Posted in Ecommerce

Engagement vs Retention: What’s the Difference?

Posted on April 11, 2024 (March 5, 2025)

What exactly do we mean by engagement vs retention? How do they differ, and more importantly, how do they complement each other? […]

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Posted in Conversion

How to Write a Confirmation Email? Examples, Best Practices, Key Elements

Posted on April 10, 2024 (January 7, 2026)

We gathered everything you need to know about confirmation emails: what are they, why do you need them and how to write a killer confirmation email. […]

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Posted in Marketing

6 Ways to Boost Ecommerce Upsells Without Annoying Customers

Posted on April 3, 2024 (January 7, 2026)

Learn these 6 effective ecommerce upselling techniques that will help you increase average order value and drive revenue growth. […]

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Posted in Ecommerce

Run Killer Seasonal Campaigns in 4 Easy Steps (+3 Expert Tips)

Posted on April 3, 2024 (January 8, 2026)

This article is about how to crush your next seasonal marketing campaign in four easy steps. Learn how to plan, launch, and manage a seasonal campaign. […]

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Posted in Ecommerce

What is Gamification Marketing? A Comprehensive Guide for Marketers

Posted on April 3, 2024 (February 14, 2025)

Let’s talk about gamification marketing and some best practices for developing your own successful interactive marketing strategy. […]

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Posted in Marketing

Choice Architecture in CRO: Helping People Make Better Choices

Posted on March 27, 2024 (December 17, 2025)

Learn how to use choice architecture to help people make better choices and increase your website conversion rate. […]

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Posted in Conversion

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