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Author: Nikolett Lorincz

Profile picture of Nikolett Lorincz
About Nikolett Lorincz
Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

Posts by Nikolett Lorincz

What is A/B Testing? A Complete Guide With Examples

Posted on February 7, 2024 (June 28, 2024)

This article will walk you through everything you need to know about A/B testing. You’ll see how you can use A/B tests to ace your conversion goals. […]

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Posted in Conversion

While Supplies Last: 15 Tips to Create a Sense of Urgency & Scarcity

Posted on February 2, 2024 (October 21, 2024)

There are many ways to use the psychological trigger of a ticking clock to drive customers to act immediately. Let’s take a look at some of the best tactics for increasing urgency. […]

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Posted in Ecommerce

20 Best Lead Generation Software for 2025 (Paid & Free)

Posted on February 1, 2024 (December 12, 2024)

Let’s take a look at the 20 best lead generation software for 2025 and discuss the features that any lead generation tool should have. […]

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Posted in Marketing

What Are Micro Conversions, Why They Matter & 10 Examples

Posted on January 25, 2024 (June 20, 2024)

In this article, we’ll define what micro conversions are and then take a look at 10 user actions you can track as micro conversions. […]

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Posted in Conversion

8 AI Tools We’re Using at OptiMonk to Work Smarter (Beyond ChatGPT)

Posted on January 23, 2024 (March 5, 2025)

In this article, we’re going to share 8 AI tools that have revolutionized the way we work—in fact, they’ve become integral to our operations at OptiMonk. […]

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Posted in Marketing

10 Best Email Capture Software Compared for 2025

Posted on January 17, 2024 (December 3, 2024)

We’ve collected 10 of the best email capture tools on the market today. By using one of these tools, you’ll have a steady stream of new leads! […]

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Posted in Marketing

An Ecommerce Optimization Guide for 2025

Posted on January 11, 2024 (May 13, 2025)

We’re about to explore 9 essential tips for ecommerce optimization, revealing the secrets behind boosting your conversion rates. […]

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Posted in Ecommerce

10 Best Practices for Optimizing Your Call-to-Action Buttons

Posted on January 11, 2024 (January 15, 2025)

Discover 10 game-changing call-to-action optimization best practices and transform clicks into conversions. […]

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Posted in Conversion

Lead Capture Best Practices + 5 Outstanding Examples

Posted on January 9, 2024 (March 13, 2025)

With a great lead capture strategy, you can convert your visitors into quality leads. We’ll take a look at the best practices that will help you capture more leads. […]

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Posted in Marketing

What is Real-Time Website Personalization and How Does it Work

Posted on January 5, 2024 (February 26, 2025)

We’ll go over what real-time website personalization is and cover the best practices you can use to engage users with unique experiences. […]

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Posted in Personalization

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Product updates: January Release 2025

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