
What is Ethical Marketing? A Guide with 12 Practical Examples
Discover what ethical marketing really means and why it matters. Learn key principles and explore 12 practical examples from real brands doing it right. […]

3 Email Marketing Strategies to Boost The ROI of Your Email Campaigns
In this article, we’ll look at 3 strategies that will boost the ROI of each email marketing campaign you send. […]

20 Best Lead Generation Software for 2025 (Paid & Free)
Let’s take a look at the 20 best lead generation software for 2025 and discuss the features that any lead generation tool should have. […]

8 AI Tools We’re Using at OptiMonk to Work Smarter (Beyond ChatGPT)
In this article, we’re going to share 8 AI tools that have revolutionized the way we work—in fact, they’ve become integral to our operations at OptiMonk. […]

How to Build an Email List Fast: 18 Winning Strategies in 2025
Learn how to build an email list fast from scratch. We’re going to break down the best ways to build an email list legally. […]

10 Best Email Capture Software Compared for 2025
We’ve collected 10 of the best email capture tools on the market today. By using one of these tools, you’ll have a steady stream of new leads! […]

Lead Capture Best Practices + 5 Outstanding Examples
With a great lead capture strategy, you can convert your visitors into quality leads. We’ll take a look at the best practices that will help you capture more leads. […]

3 New AI-Driven Growth Hacks for SaaS Companies
Let’s explore three AI-driven growth hacks that can give your SaaS company the edge it needs to thrive in a highly competitive marketplace. […]

Lead Marketing Definition: What Is It and How to Use It?
In this article, we’ll share how you can attract, nurture, and convert prospects into loyal customers by implementing powerful lead generation strategies, […]

Crafting an Effective Ecommerce Email Marketing Strategy (2025)
Let’s dive into the world of e-commerce email marketing tips and explore how you can transform your online store with email marketing. […]

20 Best Lead Generation Tools in 2025
Supercharge your lead generation and skyrocket your business growth & boost conversions with these innovative tools. […]

Why UTM Codes are a Must-Have for Effective Campaign Tracking
In this article, you’ll discover the true potential of UTM codes and unlock the secrets to maximizing your ROI. Ready? Let’s go! […]

How to Get More Conversions From Your Referral Traffic & Increase ROI
Learn how you can effectively leverage a referral marketing strategy to drive conversions and maximize ROI. […]
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