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- How Medipro Boosted Conversions by 10% with Landing Page Personalization
How Medipro Boosted Conversions by 10% with Landing Page Personalization
-
Barbara Bartucz
- Case Study
- 6 min read
Table of Contents
Medipro the go-to for smoking cessation care, cracked the code to turn clicks into customers with a smart dose of AI-powered landing page personalization.
Website:
www.medipro.nl
Industry:
Healthcare providing
Founded:
2011
Meet Medipro
A healthcare provider specializing in Smoking Cessation Assistance, Medipro has been active since 2011 and operates 43 practices exclusively across the Netherlands.
Their team of experienced, certified practitioners offers medically supervised treatments, making them a comprehensive choice for those seeking to quit smoking.
Medipro is fully covered by Dutch health insurance, making their services free for all Dutch citizens.
The challenge
Medipro had a great Google Ads strategy. They targeted specific keywords, driving a steady stream of traffic to their site.
However, the experience fell flat when visitors landed on generic pages with headlines that didn’t reflect the ad messaging.
This disconnect left potential customers confused or disengaged.
Creating individual landing pages for every keyword wasn’t practical, so MediPro needed a scalable solution that would seamlessly match their ads to their landing pages.
The solution
That’s when they found OptiMonk’s Smart Personalizer tool.
Using AI, this tool automatically customized landing page headlines and subheadlines to match the keywords visitors searched for.
With Smart Personalizer, Medipro tailored landing page headlines to align with ad messaging and search intent, delivering a cohesive journey from the moment users click an ad.
For instance, when someone searched for “stop smoking for free,” they were met with messaging like, “Stop smoking for free with Medipro” on the landing page.
Later on, as they scrolled down, they also saw the personalized headline: “Stop smoking at no cost with our coaches, who will guide you and be reimbursed by your health insurer.”
This ensured that they received a personalized experience all over the site.
They also personalized for another popular keyword: “never smoke again.” On their landing page, it appeared as “Never smoke again with Medipro coaching”
Then again, if someone searched for the term: “experiences with nicotine patches” and visited their page, they met with the headline: “Experience the power of nicotine patches with Medipro.”
The results
After implementing Smart Personalizer, Medipro experienced a 10% boost in landing page conversion rates, turning more visitors into demo bookings.
Bounce rates dropped significantly as personalized content kept visitors engaged, and overall user experience improved.
Fewer visitors left the site prematurely, and the journey from ad to conversion became far more seamless.
Medipro’s success highlights the importance of aligning ad messaging with landing pages.
Tools like Smart Personalizer ensure that every visitor feels like the message is crafted specifically for them.
Ready to achieve similar results? Book a demo today and let OptiMonk transform your business!
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Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
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Product updates: January Release 2025
