Nikolett Lorincz
Growth Marketing Lead at OptiMonk
Nikolett is the Growth Marketing Lead at OptiMonk, where she channels her passion for marketing into helping ecommerce businesses grow and thrive with insights that truly make a difference.
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What is User-Generated Content? And How to Use Ecommerce UGC?
In this article, we’ll cover the basics of user-generated content and take a look at how 5 top ecommerce brands use UGC. […]

How to Use OptiMonk as a SaaS Business (A.K.A. How We Use It)
In this article, we are unveiling valuable insight into how we tackle our own issues and address these challenges with our own product. […]

25 Tips to Increase Ecommerce Conversions in 2025
In this article, we’ll go over 25 tips to increase your conversion rate and bring more revenue to your online store. […]

Customer Acquisition Cost: How to Calculate & Improve it in 2025
Let’s explore the concept of CAC, the factors that affect it, and practical steps you can use to improve this critical business metric. […]

Crafting an Effective Ecommerce Email Marketing Strategy (2025)
Let’s dive into the world of e-commerce email marketing tips and explore how you can transform your online store with email marketing. […]

Craft Sportswear NA’s Recipe for SMS Marketing Success: 40.44% Sign-Up Conversion Rate
In this case study, we’ll explore how Craft Sportswear NA achieved a 40.44% conversion rate with an SMS sign-up popup. […]