How to Show a Popup When a User is Leaving Your Page

No two exit-intent popups are the same, but there are some key principles that can guide you in creating effective, engaging popups.

Here are four best practices to ensure your exit-intent popups are impactful and drive the desired results:

1. Clear, concise messaging

Your popup message should be clear and to the point. Visitors are usually in a hurry to leave, so you need to communicate your value proposition quickly and effectively.

Avoid cluttering the popup with too much information. Focus on a single, compelling message that captures their interest immediately.

2. Eye-catching design and visuals

A visually appealing pop-up will grab attention more effectively.

Use contrasting colors, bold fonts, and engaging images to make your popup stand out. However, make sure it aligns with your brand’s overall aesthetic.

Consistency in design helps reinforce your brand identity and makes the popup feel like a natural part of your website.

3. Strong call-to-action (CTA)

A compelling CTA is crucial for the success of your exit-intent popup. 

Use action-oriented language that creates a sense of urgency, like “Get 20% Off Now” or “Claim Your Free Guide.” Make the button prominent and easy to click.

The CTA should be the focal point of your popup, guiding the visitor towards the action you want them to take. Additionally, a confirmation box can be used to prompt users to take the desired action.

4. Timing and frequency

Timing is everything when it comes to exit-intent popups.

Trigger the popup at the right moment—typically when the user shows exit intent, but you may also consider waiting at least 10 seconds after they land on the page to avoid being too intrusive.

Additionally, avoid bombarding the same user with popups repeatedly. Set a frequency cap to ensure a positive user experience and prevent annoyance.