To avoid the risk of getting lost in the clutter or sounding repetitive to customers who may receive upwards of thousands of emails a year, marketers must try new communication channels. SMS marketing might not be new, but it is experiencing a rebirth.
In this eBook, we’ll discuss the state of SMS marketing, uncover the benefits of it, and offer marketers tips and best practices to send text message campaigns.
Inside, you'll learn:
What is SMS marketing and its two primary components: keyword and short code
What are the benefits of SMS marketing and why does it guarantee a higher engagement rate
6 SMS marketing best practices, like how to get permission or how to add value
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SMS engagement rates are 6 to 8 times higher than email marketing engagement rates
The must-know basics to become fluent in SMS marketing and take your business to the next level
Some examples of how to use text message marketing
The best and fastest way to build an SMS marketing list
Examples and tips from real companies on how to build list
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