Successful sales campaigns are pivotal to the sustained growth and prosperity of any enterprise.
In the era of heightened competition and ever-changing consumer expectations, innovative sales campaigns are the key to capturing attention, fostering customer engagement, and ultimately boosting revenue.
In this article, we’ll show you different sales promotion ideas to attract potential customers and increase revenue.
Let’s check it out!
The best sales promotion examples
To help you get started, we’ve collected some real sales promotion examples and grouped them into 8 types of sales promotion strategies. These sales promotion ideas will help you to grow your business and get more loyal customers.
1. Seasonal sales
The year is full of opportunities for seasonal sales campaigns. Take a look at some of the most common seasonal sales promotion ideas.
Create spooktacular sales promotions for Halloween
Halloween is a great chance to increase revenue for all online business owners—no matter what you’re selling.
You can get your website looking spookily festive by updating your backgrounds and home page banners.
Customers appreciate a little personality, so delight them with a fun Halloween-styled popup that promotes your sale:
Get the most out of Black Friday
Black Friday marks the beginning of the yearly Christmas shopping season.
Your customers are typically in a rush and looking to score the best sales promotions of the year.
Most of them will visit your website while at work or in the grocery store. While some shoppers might be comparing multiple businesses at once.
Therefore, it’s important to assume that they won’t spend too much time researching your deals. To capture their attention right away, create a popup to tell site visitors about any deals you have. Direct them right to your Black Friday sales promotion page.
Here’s an example of a short and snappy Black Friday popup. It immediately shows customers what they came for—the discount and the coupon code:
Try out our ready-to-use templates to do something similar:
Help Christmas gift shoppers
During the Christmas season, people tend to be generous with their spending. Seize this opportunity to sell more products.
Well-targeted popups are a powerful tool to build awareness, drive engagement on your website, and fuel sales.
To engage people who land on your site, run a Christmas contest just like Extreme Digital did in the example below.
They offered two choices, segmenting their visitors based on preference—showing ideal products for different needs. On the second page of the popup, they asked for an email address.
This helped Extreme Digital to better personalize email communication for these subscribers. It resulted in revenue growth.
Why? The more closely your product recommendations match the interests of your visitors, the more likely they are to buy.
Run after Christmas sales to boost your business
After Christmas, ramping up your post-jingle bells’ sale is a great way to sell any overstocked products. Not to mention—it’s an awesome technique to cash in on all of the gift cards people got for Christmas.
For a successful post-Christmas sale make sure customers know that you’re selling out all of your seasonal stock.
Blast your sale campaign over social media, across your site with the help of popups, and promote it in your email campaigns.
2. Flash sales
A flash sale typically lasts for a short period of time—from 24 hours to a few days. And it generates an average of a 35% lift in transaction rates.
A successful flash sale creates a sense of urgency and hype. With the right marketing campaigns, you will drive a huge amount of traffic to your site. And you’ll incentivize your visitors to also purchase non-sale products.
To give your flash sale an elite feel, offer shoppers a unique discount code that they can use to save money. Also, promote your discount in your email marketing campaigns so your customers won’t miss it:
To maximize the effectiveness of flash sales promotions, it’s important to establish a regular schedule. For instance, you could hold flash sales once every quarter.
By consistently offering these sales promotions on a set schedule, you can create anticipation among your audience, leading to increased engagement and sales.
3. Buy one, get one sales (BOGO)
People always like to get more for less. This makes them feel like they’re getting an awesome deal. And it pushes them to buy more—which increases your sales.
You’ll typically see BOGO followed by a percentage off—like so: Buy One, Get One 50% Off.
Researchers found that BOGO sales are more effective than percentage discounts. Approximately 77% of people selected a high BOGO discount instead of a percentage-off discount. When the BOGO discount was lower, approximately 72% still went for BOGO over a discount-off deal.
Experiment for yourself by testing discount deals versus BOGO offers for a two-week period. Here’s what Colourpop did:
4. Coupons or discounts
Coupons and discounts are the most popular type of sales campaigns.
They’re great for cart abandoners or visitors who are not yet sure about making a purchase. This is especially important during the holiday shopping season when customers jump from site to site—trying to find the perfect gift at the best price.
Discount codes and coupon codes create a sense of urgency.
Visitors will feel that they only have a limited amount of time to bag a brilliant promotion deal on a desirable item. This can jolt them out of the frenzy and uncertainty that can characterize our shopping habits in the run-up to Christmas.
You should make discount codes and coupons a regular feature of your marketing promotions for the upcoming year too.
93% of shoppers admit to using a discount code or coupon at some point during the year.
The best way to boost your sales—now and throughout the year? Feature them in exit-intent popups just as someone is about to leave your site. Most people will find them too hard to resist, and they will head through to the checkout!
Here’s a selection of some of the best popups to help you accomplish this:
5. Recurring sales
Brands like Gymshark have carved out a niche by offering sales only twice a year. This adds an element of exclusivity that makes their brand super desirable to their target audience.
Moreover, a recurring sale creates pent-up expectations. So when it comes around, their customer base is ready to spend.
Want to try this out for yourself? Why not test it to see how it performs in comparison to your normal sales schedule this upcoming year.
6. Sitewide sales promotion
A sitewide sales promotion is a type of sale that encompasses all or most products available in an online store.
The goal of this marketing strategy is either to clear out excess inventory or increase sales overall.
Typically, sitewide sales promotions are held between seasons when businesses want to sell off remaining stock or during specific occasions such as holidays, anniversaries, or special events.
7. Birthday sales promotion
Birthday sales promotions can play a significant role in enhancing customer engagement. One effective way to achieve this is by offering exclusive discounts to existing customers on their birthdays.
The statistics speak for themselves – birthday emails have a 481% higher transaction rate than promotional emails. They also generate 342% higher revenue per email and have 179% higher unique click rates.
As a result, it’s no surprise that numerous brands include birthday emails in their marketing strategies. By adopting this approach, you can encourage customers to make purchases and feel valued on their special day.
So, why not try implementing birthday sale promotions and share birthday discount coupons with your customers just like My Nintendo does?
8. Gift card sales promotion
Gift card sales promotions represent a powerful avenue for businesses to not only increase immediate revenue but also cultivate long-term customer loyalty.
They can be timed strategically by aligning them with periods of high customer orders or specific holidays. For instance, launching gift card sales promotions around holidays can tap into the increased consumer spending during those times.
FAQ
What is a sales promotion?
A sales promotion is a marketing strategy designed to stimulate customer interest, increase sales, and enhance overall brand visibility. It involves the use of various tactics, such as discounts, special offers, contests, and other incentives, to encourage customers to make a purchase or take a specific action. Sales promotions are temporary and aim to create a sense of urgency or excitement, driving immediate engagement and transactions.
How do you plan a sales campaign?
Planning a successful sales campaign involves several key steps: setting clear objectives, choosing the right channels, creating compelling offers, establishing a timeline, and promoting consistently.
Where can sales promotions be shared?
Sales promotions can be shared across various platforms to maximize reach and impact. Some effective channels include social media, email marketing, website, paid advertising campaigns, and collaborating with influencers. Popups can also be used to communicate your sales promotion activities.
Sales campaigns to spike your year-end promotion
The key to boosting your online sales is in the details. A well-written, creative sales proposal will leave potential customers wanting more and with an overwhelming sense of urgency for you to provide what they need so quickly!
But it’s easy to feel stressed and overwhelmed trying to figure out which sales promotion campaign ideas will work best to maximize sales.
From flash sales to seasonal sale promotion strategies, we showed you some sure-fire tactics to grow your revenue during the most important shopping period of the year!
