Contact forms: They may seem like a minor detail in your website’s overall design, but they’re actually a pretty big deal.
Before writing this article, we delved deep into Reddit and found lots of instances of people asking about setting up contact pages over the years.
Clearly, contact forms are an important part of website design that deserves particular focus.
Implementing a basic contact form on your website’s Contact Us page is crucial as it can encourage user engagement and capture different types of communication.
In this article, we’ll discuss why contact forms matter and the essential components of contact form design, and we’ll also show you 8 inspiring examples.
Let’s dive in!
Website contact forms serve as an essential point of interaction between a business and its website visitors.
They provide users with a means to initiate communication, make inquiries, provide feedback, or contact sales without resorting to traditional methods like email or phone calls.
Essentially, these forms facilitate the exchange of information, enabling you to gather crucial data from potential customers or interested parties.
Contact forms are typically found either on a separate “Contact Us” landing page or displayed as a pop-up form.
Simply put, a basic contact form makes it easier for businesses and visitors to communicate.
Contact forms are not just a customer service tool. They offer many benefits for both businesses and users:
There are a few key components that make up a contact form, but getting them right takes your form from basic to exceptional.
Here’s a breakdown of the main elements and features of top-notch contact forms:
Now that we’ve covered the basics, let’s explore some great contact form examples from brands that have mastered the art of customer communication.
K18’s contact page design is thorough and easy to fill out.
Note how they emphasize in the description that everyone receives a personalized response within 24 hours.
Their contact page goes beyond just the necessary information (email and name), offering optional fields to cater to both individuals and salons.
Hannah and Henry keeps things minimal, asking only for essential information to streamline the process.
They ask users to type in their name, email address, and a short message, which is helpful for the sales team.
Our next contact form example is Goldelucks, an Australian dessert company. Their website’s contact form shows that being simple doesn’t mean you can’t be cheerful.
They incorporated a picture of one of their employees and their products. This is a good tactic, as it makes their contact form feel more personal.
Next up on our list is Verve Coffee’s contact page.
They provide all their contact details as helpful content on the left side while encouraging users to get in touch on the right. With several form fields and a subject option, it’s easier for the support team to follow up.
Their headline copy “We love coffee talk” fits their brand’s personality and adds a little bit of fun to the contact page.
Bearaby, a business that sells weighted blankets, has an effective contact form that allows customers to submit their support inquiries.
They mention in the subheadline that users can get in contact with one of their sleep experts. This provides visitors with the feeling that their question is going to a relevant person with the knowledge base to help them.
Snow’s example is one of the best contact forms when it comes to simplicity.
They only ask for the necessary information:
Then, they guide visitors to contact them straight away, with their unique “Send It Our Way” call-to-action button.
Kylie Cosmetics’ simple contact form provides visitors with information under the “Contact us” headline, where they can track their order or contact support.
They ask for a name, email address, and message, and they offer a dropdown for different options, keeping it simple yet effective.
Crown and Paw’s contact us page epitomizes simplicity.
They ask for a mobile number and an email address, showing they’re ready to help by phone or email. This is great for visitors who prefer phone calls over emails.
After showcasing these 8 outstanding contact form examples, let’s see how you can create contact forms that drive conversions, boost sales, and improve the user experience.
Shorter forms are less daunting for users, especially those on mobile devices. By asking only for essential information—like name, email, and message—you reduce friction.
This simplicity encourages more users to complete the form. To further streamline the process, consider using placeholders within fields to guide users on what to enter.
Drop-down lists are a powerful tool to enhance usability. They limit the need for typing, which is particularly helpful on mobile devices, and ensure consistent data entry.
For example, instead of leaving the “Reason for Contact” field open-ended, provide a list of common options.
This not only speeds up the process but also helps you categorize and respond to inquiries more efficiently.
Mobile optimization is crucial in today’s digital landscape. Your contact form should be responsive, meaning it adjusts seamlessly to different screen sizes.
Use larger buttons and enough spacing between fields to accommodate touch inputs. Additionally, avoid placing too many fields in a single row on mobile screens, as this can lead to a cramped layout.
A well-optimized mobile contact form can significantly increase conversion rates by offering a smooth experience for mobile users.
Different audiences respond to different contact form formats.
For instance, a slide-in form might catch the attention of a browsing user, while a dedicated contact page can serve those who are specifically looking to get in touch. Popups can be effective but should be used judiciously to avoid disrupting the user experience.
Testing various formats allows you to see which one resonates best with your audience and generates the most leads. Make sure to monitor and analyze the performance of each format to determine what works best for your specific needs.
Ready for a bit of technical support on how to create your own contact form? We’re happy to oblige!
OptiMonk is an intuitive form builder platform that can help you reach your goals in multiple ways. With our tool, you can build both embedded and popup forms tailored to your specific needs and designed to maximize conversion rates.
Here’s a step-by-step guide on how to create a contact form with OptiMonk.
If you haven’t already, sign up for an OptiMonk account and log in to the platform.
Once logged in, you’ll have access to OptiMonk’s suite of tools for creating and optimizing contact forms.
OptiMonk offers a variety of pre-designed contact form templates to choose from. Browse through the template library and select the one that best fits your website’s design and branding.
After selecting a template, it’s time to personalize it to reflect your brand identity and gather the necessary information from your website visitors.
You can customize your contact form to create a sales contact form that gathers specific user information.
Our user-friendly drag-and-drop editor simplifies this process, enabling you to effortlessly add or remove form fields, adjust colors and fonts, and fine-tune layout elements.
Configure targeting rules and triggers to specify when and where your contact form will appear on your website.
By defining specific criteria based on visitor behavior, demographics, and referral sources, you’ll ensure that your form reaches the right people at the right moment.
With everything set up, it’s time for the final step: publishing your contact form and making it live on your website.
It depends on your website’s purpose and goals. A contact form is generally beneficial for facilitating communication between you and your visitors, allowing them to reach out with inquiries, feedback, or requests.
The easiest way to create a contact form for your website is to use an online form builder like OptiMonk. There are many user-friendly platforms available that don’t require coding and offer templates to get you started quickly.
Keep the contact form simple with essential fields like Name, Email, and Message, and make it easy for visitors to reach you. Avoid cluttering the form with unnecessary fields or information to optimize user experience.
Contact forms are essential on any website, helping you streamline the communication between your customers and your business.
In this article, we covered all the info you need to create your form, and we also checked out some inspiring examples.
Armed with all that, you’re ready to start building your own contact forms with the help of OptiMonk. Create your forever-free account today!
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Product updates: January Release 2025