8 Website Contact Form Examples & How to Create One


Contact forms: They may seem like a minor detail in your website’s overall design, but they’re actually a pretty big deal.

Before writing this article, we delved deep into Reddit and found lots of instances of people asking about setting up contact pages over the years.

Building a contact form Reddit post

Clearly, contact forms are an important part of website design that deserves particular focus.

In this article, we’ll discuss why contact forms matter and the essential components of contact form design, and we’ll also show you 8 inspiring examples.

Let’s dive in!

What are website contact forms?

Website contact forms serve as an essential point of interaction between a business and its website visitors.

They provide users with a means to initiate communication, make inquiries, provide feedback, or contact sales without resorting to traditional methods like email or phone calls.

Essentially, these forms facilitate the exchange of information, enabling you to gather crucial data from potential customers or interested parties.

Contact forms are typically found either on a separate “Contact Us” landing page or displayed as a pop-up form.

Why do contact forms matter?

Why do contact forms matter?

Simply put, a contact form makes it easier for businesses and visitors to communicate.

Contact forms are not just a customer service tool. They offer many benefits for both businesses and users:

  • Convenience: Contact forms streamline the communication process, offering visitors a chance to reach out without switching between different communication channels.
  • Organization: All messages that come from your contact forms go to one spot, making it easier to handle them.
  • Customization: Contact forms can ask for specific information tailored to the needs of your business, allowing you to better understand and segment customer inquiries.
  • Lead generation: Contact forms help to capture leads by collecting contact information from potential customers who express interest in products or services.

What are the essential components of a simple contact form?

Essential components of a contact form

There are a few key components that make up a contact form, but getting them right takes your form from basic to exceptional. 

Here’s a breakdown of the main elements and features of top-notch contact forms:

  1. Form fields: These are the fields where users input their information such as name, email address, phone number, and message. The number and type of input fields can vary depending on the purpose and complexity of the contact form.
  2. Message box: This is a designated area where users can type their message or inquiry. This allows for detailed communication and provides users with the opportunity to express their needs or concerns effectively.
  3. Submit button: This is the button users click to send their message or information once they’ve filled out the form. This action triggers the form to be submitted to the website owner or designated recipient.
  4. Validation: Contact forms often include validation features to ensure that users provide the necessary information in the correct format. For example, email validation verifies that the user has entered a valid email address before the form can be submitted.
  5. Confirmation: After submission, users may receive a confirmation message indicating that their message has been successfully sent. This confirmation helps reassure visitors and confirm that their inquiry has been received.

8 inspiring contact form examples

Now that we’ve covered the basics, let’s explore some great contact form examples from brands that have mastered the art of customer communication.

1. K18

K18's web form shows it often important to have a thorough custom forms, not only ask for general inquiries.

K18’s contact page design is thorough and easy to fill out. 

Note how they emphasize in the description that everyone receives a personalized response within 24 hours. 

Their contact page goes beyond just the necessary information (email and name), offering optional fields to cater to both individuals and salons.

2. Hannah and Henry

Hannah and Henry is the epithome of simplicity, when it comes to collect information from the users.

Hannah and Henry keeps things minimal, asking only for essential information to streamline the process. 

They ask users to type in their name, email address, and a short message, which is helpful for the sales team.

3. Goldelucks

Goldelucks's contact us page examples the power of personalization.

Our next contact form example is Goldelucks, an Australian dessert company. Their website’s contact form shows that being simple doesn’t mean you can’t be cheerful. 

They incorporated a picture of one of their employees and their products. This is a good tactic, as it makes their contact form feel more personal.

4. Verve Coffee

Verve coffee's highlights the important contact details for the site visitors.

Next up on our list is Verve Coffee’s contact page. 

They provide all their contact details as helpful content on the left side while encouraging users to get in touch on the right. With several form fields and a subject option, it’s easier for the support team to follow up. 

Their headline copy “We love coffee talk” fits their brand’s personality and adds a little bit of fun to the contact page.

5. Bearaby

Bearaby's registration forms mention that you get in contact with their sleep experts.

Bearaby, a business that sells weighted blankets, has an effective contact form that allows customers to submit their support inquiries. 

They mention in the subheadline that users can get in contact with one of their sleep experts. This provides visitors with the feeling that their question is going to a relevant person with the knowledge base to help them.


Snow's contact form is pure simplicty, and knows the importance of great calls to action.

Snow’s example is one of the best contact forms when it comes to simplicity. 

They only ask for the necessary information: 

  • Name 
  • Email address
  • Question

Then, they guide visitors to contact them straight away, with their unique “Send It Our Way” call-to-action button.

7. Kylie Cosmetics

Kylie Costmetics's contact page encourage users to visit order tracking page, if they wish to know more about their orders.

Kylie Cosmetics’ simple contact form provides visitors with information under the “Contact us” headline, where they can track their order or contact support. 

They ask for a name, email address, and message, and they offer a dropdown for different options, keeping it simple yet effective.

8. Crown & Paw

Crown and Paw's contact page only asks for basic contact info, which provide visitors with a streamlined experience.

Crown and Paw’s contact us page epitomizes simplicity. 

They ask for a mobile number and an email address, showing they’re ready to help by phone or email. This is great for visitors who prefer phone calls over emails.

4 tips for designing a high-converting contact form

After showcasing these 8 outstanding contact form examples, let’s see how you can create contact forms that drive conversions, boost sales, and improve the user experience.

1. Simplify your forms

Shorter forms that include only essential fields such as name, email address, and message are easier for users.

Minimizing the number of fields reduces typing effort for mobile users. This increases the likelihood of form completion.

2. Implement drop-down lists

Use drop-down lists wherever possible to reduce the need for typing. This saves time for users and minimizes errors in data entry.

3. Optimize for mobile 

With an ever-increasing number of people browsing on mobile devices, it’s necessary to optimize your contact form for smaller screens. 

Use big buttons and enough space between elements to accommodate touch interactions.

4. Experiment with different formats

Don’t forget to play around with your contact forms.

Experiment with different formats such as a dedicated contact page, embedded forms, popup forms, slide-in forms, or modal overlays.

Each format has its advantages and can impact user engagement differently.

Test them out to see which one resonates best with your target audience and brings you more qualified leads.

How to create a contact form for your website?

Ready for a bit of technical support on how to create your own contact form? We’re happy to oblige!

OptiMonk is an intuitive form builder platform that can help you reach your goals in multiple ways. With our tool, you can build both embedded and popup forms tailored to your specific needs and designed to maximize conversion rates.

Here’s a step-by-step guide on how to create a contact form with OptiMonk.

Step 1: Sign up and log in to OptiMonk

If you haven’t already, sign up for an OptiMonk account and log in to the platform. 

Once logged in, you’ll have access to OptiMonk’s suite of tools for creating and optimizing contact forms.

Step 2: Choose a contact form template

OptiMonk offers a variety of pre-designed contact form templates to choose from. Browse through the template library and select the one that best fits your website’s design and branding.

Step 3: Customize your contact form

After selecting a template, it’s time to personalize it to reflect your brand identity and gather the necessary information from your website visitors. 

Our user-friendly drag-and-drop editor simplifies this process, enabling you to effortlessly add or remove form fields, adjust colors and fonts, and fine-tune layout elements.

Customize your web forms to your own liking.

Step 4: Set targeting and triggers

Configure targeting rules and triggers to specify when and where your contact form will appear on your website. 

By defining specific criteria based on visitor behavior, demographics, and referral sources, you’ll ensure that your form reaches the right people at the right moment.

Step 5: Publish your contact form

With everything set up, it’s time for the final step: publishing your contact form and making it live on your website.


Do I need a contact form on my website?

It depends on your website’s purpose and goals. A contact form is generally beneficial for facilitating communication between you and your visitors, allowing them to reach out with inquiries, feedback, or requests.

How do I create a contact form for my website?

The easiest way to create a contact form for your website is to use an online form builder like OptiMonk. There are many user-friendly platforms available that don’t require coding and offer templates to get you started quickly.

What do you put in a contact form?

Keep the contact form simple with essential fields like Name, Email, and Message, and make it easy for visitors to reach you. Avoid cluttering the form with unnecessary fields or information to optimize user experience.

Closing thoughts

Contact forms are essential on any website, helping you streamline the communication between your customers and your business.

In this article, we covered all the info you need to create your form, and we also checked out some inspiring examples.

Armed with all that, you’re ready to start building your own contact forms with the help of OptiMonk. Create your forever-free account today! 

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