A/B testing is a crucial part of running an online store, and it can greatly improve a store’s performance when done correctly. It involves a simple process: you show one version of a webpage to some visitors and another version to others, then compare which one performs better in terms of important metrics like conversion rate, bounce rate, and revenue.
Improving your website’s performance to ensure that more of your visitors take the desired action is a smart business move. After all, you invest a lot of time and money to bring in that traffic, so you should make the most of it!
Considering the popularity of WordPress as a website-building platform, we’ve decided to explore the top 10 A/B testing plugins for WordPress in 2024.
What to consider when choosing an A/B testing plugin for your WordPress site?
If you want to develop a serious A/B testing (also called split testing) process for your WordPress website, you’re going to need a dedicated plugin that fits your needs. But, with all the options out there, which one should you add to your WordPress dashboard?
Here are four things to think about while you’re looking for a WordPress plugin for A/B testing.
1. Ease of use
Whatever type of WordPress plugin you’re looking for, you want it to be easy to navigate and use.
When it comes to a dedicated WordPress plugin for A/B testing, you should be able to set up experiments without a steep learning curve. A WYSIWYG (what you see is what you get) editor simplifies the process of creating variations of your WordPress pages, allowing you to quickly set up split-testing experiments.
The easier it is to use your new A/B testing tool, the more you’ll actually use it… and the better optimized your WordPress website will be.
Some of you who used WordPress hosting will be familiar with the frustration of finding a great app but realizing that it doesn’t integrate with the other software they use. If a split-testing tool won’t work with your lead generation plugin, for example, you’re going to have trouble optimizing your list-building campaigns.
Avoid this outcome by making sure that the A/B testing tools you’re considering integrate seamlessly with your website and the other software you’re using (like your CMS, customer data tool, or Google Analytics account).
3. Reporting & analytics
The best split testing tools feature robust conversion tracking capabilities, helping you measure the impact of your experiments on user behavior and key metrics.
Comprehensive reporting dashboards with real-time data can help you monitor the progress of your split tests and make informed decisions about your site updates.
Make sure to check whether the plugin provider offers responsive customer support and provides clear documentation or tutorials for setting up and using the tool. You don’t want to run into a problem you can’t solve after investing in an A/B testing tool and then find out that you’re unable to get answers!
The 10 best A/B testing plugins for WordPress
Without further ado, here are the 10 best WordPress A/B testing tools out there in 2024.
1. OptiMonk AI
Say farewell to the era of complex, expensive A/B testing that required a team of experts and multiple resources. Meet OptiMonk’s Smart A/B Testing—the world’s pioneer in AI-driven, fully automated A/B testing solutions!
With Smart A/B Testing, you’re the captain of your ship. Efficiently run multiple A/B tests on any section of your webpage, all managed seamlessly by OptiMonk’s AI.
- Smart Product Page Optimizer uses AI to convert product detail pages into highly effective sales pages.
- The Smart Personalizer customizes landing pages for every visitor by automatically adjusting headlines, descriptions, and text based on their interests.
- Smart Popups go beyond generic popups, using AI to tailor popup messages to each visitor’s interests, improving website traffic monetization.
Pricing: Request a demo for pricing.
VWO provides versatile A/B, split URL, and multivariate testing, helping online marketers optimize websites effectively. Its user-friendly drag & drop editor streamlines the process of creating test variations, which makes it easy to experiment with design and content to improve performance.
Pricing: From $308/month.
3. Nelio A/B Testing
Nelio A/B Testing is a user-friendly WordPress plugin that streamlines experiment management, enhancing business owners’ ability to refine their digital strategy. Specifically created for the WordPress ecosystem, it allows businesses to effortlessly run A/B tests and improve their sites.
Pricing: Starts at $29/month.
4. Split Hero
Split Hero is an intuitive A/B testing tool that simplifies the process of comparing website and landing page versions to boost conversions. This flexible tool will work with any page builder tool you use to create your WordPress site.
Pricing: From $49/month.
5. A/B Testing for WordPress
A/B Testing for WordPress is a free plugin that’s tailored for WordPress users seeking to optimize their websites. This solution eases the process of making data-driven decisions and improves website performance by allowing you to create split tests within the WordPress content editor.
Convertize promises to help online businesses test landing pages and web pages to provide a better customer experience. They offer a Hybrid Statistics feature that includes benchmarks like the confidence level you should have in your split test.
Pricing: Starts at $49/month.
Unbounce is a landing page split testing tool that comes with an intuitive drag-and-drop builder. Their template library and support for dynamic content makes them perfect for creating high-converting WordPress landing pages.
Pricing: From $99/month.
Instapage specializes in landing page optimization with a focus on collaboration features that makes it easy for marketing teams to work together. Their A/B testing features make it possible for organizations to use hard data to make decisions about their landing page strategy.
Pricing: Pricing starts at $99/month.
9. Split Test for Elementor
Split Test for Elementor is an A/B Testing tool for users of the Elementor platform. The plugin transforms Elementor’s website editor into a visual website optimizer, making it easy to create multiple versions of your site for split testing.
ABtesting.ai uses AI to take a lot of the work involved in creating test variants off your shoulders. All you have to do is enter your URL and their AI system will test headlines, copy, and calls-to-action automatically.
Pricing: From $19/month.
How to choose the right A/B testing plugin for your needs?
As you can tell from the list above, there’s a wide range of A/B testing tools available for your WordPress site. A simple page tester WordPress plugin won’t allow you to test multiple variations at once or split test custom post types, but do you really need those advanced features?
Here are six factors to consider when deciding which WordPress plugin is best for your unique needs.
1. Define your goals
Start by clearly defining your testing goals. What specific aspects of your website do you want to optimize? Is it conversion rates, user engagement, click-through rates, or something else?
Knowing your objectives will help you move on to step 2.
2. Identify key features
Different A/B testing plugins offer various features. List the features you need to accomplish your split testing goals, such as split URL testing, a visual editor, audience segmentation, mobile optimization, statistical significance calculation, and integration capabilities with your tech stack.
Narrow down the split testing tools you’re considering by making sure they offer all the features you need.
3. Determine your budget
Determine your budget for A/B testing. Some plugins are free or offer a basic free plan, while others require a subscription or a one-time payment. You’ll have to consider both budget constraints and the value you expect to derive from the tool.
4. Consider traffic volume
Some A/B testing tools have limitations based on the volume of traffic your website receives before you need to spend more money on a premium version. Ensure that your chosen plugin can handle your traffic volume without slowing down your site or causing performance issues.
5. Trial period
Many A/B testing tools offer a trial period. It’s always a good idea to take advantage of this to test the tool’s functionality and see if it meets your requirements.
6. User reviews and case studies
Read reviews from other users and seek recommendations from industry peers or forums. Real-world experiences and feedback can provide valuable insights into a tool’s strengths and weaknesses.
You can also look for case studies or success stories that showcase how the A/B testing plugin has helped other businesses achieve their goals. This can tell you a lot about the tool’s effectiveness.
Is there a free A/B testing plugin for WordPress?
There are several free A/B testing plugins available for WordPress. These can be a great option for some online businesses, but others will need the advanced capabilities that paid split testing tools offer.
Which split testing tool can replace Google Optimize after its sunsetting?
Business owners have several options to consider when looking for a replacement for Google Optimize, which was sunset on September 30th. Each of the tools we’ve gone over in this article offers a range of features and pricing options, allowing business owners to select the one that best suits their specific goals and requirements.
Using your split test results to make ironclad decisions about how to improve your website is a powerful feeling. Whether you want to increase form submissions, conversion rates, or your revenue, A/B testing can help you achieve those goals.
If you’d like to level up your A/B testing game, give OptiMonk’s freemium software a try!