Top 10 VWO Alternatives & Competitors in 2025

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VWO is one of the most popular choices when it comes to web experimentation. However, it’s not the only option for ecommerce businesses looking to boost their conversion rates.

With a variety of tools available, each offering unique features and benefits, it’s worth exploring whether VWO is the right choice for you. 

That’s exactly why we’ve put together this list of the top 10 VWO alternatives. Whether you’re seeking a robust feature set, advanced analytics, or a budget-friendly solution, these VWO alternatives are designed to elevate your conversion rate optimization efforts to new heights.

Let’s dive in!

4 reasons why you might need a VWO alternative

After taking a deep dive into reviews of VWO, here are some of the top reasons that their customers decided to go with a VWO alternative.

1. Pricing

VWO’s pricing might be why you’re looking for alternatives, especially if you’re on a tight budget. G2 users have reported that VWO is expensive for them, which is no wonder since their plans start at $199 per month.

This simply isn’t feasible for many ecommerce stores. And even if you can afford it, you might want to look for services that do the same job for a lower price. You don’t want to pay extra if you don’t have to!

2. Limited features

Another reason you might need a VWO alternative is if you require additional features that VWO doesn’t offer. Ecommerce websites have vastly different needs when it comes to marketing software, so it’s important to find solutions that cover yours.

G2 reviewers have commented that VWO’s reporting capabilities are limited, and that the platform lacks advanced personalization and targeting features.

3. Difficult UX/UI

Another reason that you might need a VWO alternative is dissatisfaction with the user interface and user experience that VWO offers. You don’t want to be spending a lot of extra time trying to figure out how to accomplish the marketing tasks that you need to get done.

Some marketers on G2 have mentioned that they find VWO’s interface challenging to navigate. Users also say that the software can be slow and clunky.

4. Limited integration capabilities

Most ecommerce websites use multiple tools and platforms for their conversion rate optimization, marketing, and analytics efforts. That means it’s essential that your site optimization software integrates with all your other tools.

Many G2 reviewers decided to move to another tool, noting that VWO’s integration capabilities are either too limited or require complex, painstaking configuration.

Top 10 VWO alternatives

Your first thought might be that you will just sign up for Google Optimize. Unfortunately, Alphabet has decided to sunset Google Optimize, so you’ll have to look a little bit harder for the right tool. But luckily there are many other great options out there!

Now let’s get into the best VWO alternatives.

1. OptiMonk

OptiMonk real-time personalization platform for ecommerce businesses

OptiMonk is a comprehensive (and affordable) website personalization platform that stands out as one of the best VWO alternatives. OptiMonk’s marketing software is full of innovative features that can help you boost sales and conversion rates.

And it’s super easy to use… no coding skills are required! Here are some of the most notable features that OptiMonk brings to the table.

Key feature #1: Experiments

It’s difficult to know what types of campaigns and marketing tactics will work best on a specific online store and for a specific audience. 

OptiMonk’s Experiments feature goes far beyond the basic A/B test, allowing you to test multiple page versions and compare the conversion rate of a campaign among multiple audiences.

All of this can be done from a simple graphic interface, which means that you can get the experimentation going without needing to get developers involved.

Key feature #2: Personalization

With Smart tags, your messaging can be targeted on a 1 to 1 level, making your visitors feel like your offers were made just for them. 

This innovative system relies on leveraging all the first- and zero-party customer data you’ve collected to personalize your messaging.

Smart tags

Key feature #3: AI-powered headline generator

Do you often have creative blocks when writing headlines? Let our AI help you! OptiMonk’s Smart Headline Generator creates catchy campaign headlines proven to drive conversions.

You can access 5 unique headline suggestions within the Editor for any campaign, and optimize your conversion rate by testing multiple headlines and identifying the most effective one.

And that’s not even close to all the features that OptiMonk has to offer. Here are some additional benefits:

  1. Segments: The Segments feature provides you with custom recommendations for groups of users so that you can send targeted messages.
  2. Product recommendations: Your visitors can experience personalized product recommendations that respond to their interests.
  3. Dynamic content: Maximize user engagement with compelling dynamic content that adjusts to each visitor.
  4. Flicker-free delivery: Your personalized content will load incredibly fast and won’t compromise your Google search ranking.
  5. Ready-to-use templates: OptiMonk’s Template Library includes 300 ready-to-use campaigns, including everything from embedded content templates to overlay templates like popups, side messages, sticky bars, lucky wheels, and more.

Pricing: Free, or from $29/month.

2. Optimizely

Optimizely digital experience optimization platform

Optimizely is experimentation and personalization software devoted to helping online stores optimize their conversions. 

It gives users access to A/B testing, multivariate testing, and personalization features. That means you can use the tool to create and launch experiments, segment your audience, and optimize performance.

Key features:

  • Visual editor with on-page preview: Easily create and modify experiments using Optimizely’s intuitive visual editor, which allows you to preview changes directly on your website before launching.
  • Data-driven user segmentation: Leverage both first- and third-party data points to build highly targeted audience segments, ensuring your experiments and personalization strategies reach the right users.
  • Pre-built campaign recipes: Kickstart your optimization efforts with pre-built campaign recipes based on industry best practices, designed to help you engage customers effectively and drive conversions.

Pricing: Contact sales for the pricing.

3. Convert

Convert offers proven A/B testing tools

Convert is an A/B testing platform that allows you to conduct A/B tests, split tests, multivariate tests, and multipage experiments. You can also use real-time reporting to access all the data about the success of your personalized campaigns.

Key features:

  • Full-stack experimentation: Benefit from one of the most affordable full-stack experimentation features available. With server-side implementation, you can bypass cookie issues, use feature flags for seamless rollouts, and build better products efficiently.
  • Advanced A/B testing: Conduct sophisticated tests with precision to uncover actionable insights and optimize your website’s performance.
  • In-depth onboarding: Get up and running quickly with detailed onboarding support, ensuring you make the most of Convert’s robust features.

Pricing: Convert has a few pricing options, which start from $99/month. They also offer a 15-day trial.

4. AB Tasty

AB Tasty user experience optimization platform

AB Tasty is an all-in-one conversion rate optimization platform that offers A/B testing, personalization, and user engagement tools. One unique feature of this VWO alternative is the use of machine learning algorithms to suggest ways for you to optimize your website.

Key features:

  • Experimentation features: Conduct complex experiments seamlessly across all channels and devices, ensuring consistent and impactful results wherever your users engage.
  • Recommendations: Combine personalization with merchandising strategies to highlight cross-sell opportunities, alternatives, bundles, and curated product sets that boost engagement and sales.
  • AI-powered search: Take full control of your product catalog with an intelligent search engine that personalizes results, improves bounce rates, and keeps shoppers engaged with relevant offerings.

Pricing: AB Tasty has custom pricing.

5. Crazy Egg

Crazy Egg conversion optimization platform

Crazy Egg is a user behavior-tracking tool that provides event-tracking capabilities, heatmaps, and session replay. All this user data helps you understand why users click and how they navigate each page of your site. Crazy Egg has A/B testing capabilities as well.

Key features:

  • Website heatmaps: Visualize user clicks, scrolls, and interactions on your site with heatmaps, allowing you to see exactly where users are focusing their attention.
  • Session recordings: Replay individual user sessions to observe how visitors navigate through your website, identify obstacles, and uncover opportunities for improvement.
  • A/B testing: Test different variations of your pages to determine what works best and optimize your site for higher conversions, providing data-driven user insights.

Pricing: Choose from one of four pricing plans that start from $29/month. They also offer a 30-day free trial.

6. Monetate

Monetate personalization platform with advanced features

Monetate is another AI-powered personalization platform that leverages advanced technology to ensure your customers are always getting relevant content on an individual level. 

They apply that same technical savvy to their A/B testing and segmentation options, too.

Key features:

  • Product recommendations: Leverage AI-driven algorithms to offer personalized product recommendations, boosting cross-sell and upsell opportunities and enhancing the customer shopping experience.
  • A/B/n testing: Conduct A/B/n tests to compare multiple variations of your content and determine the most effective strategies to improve user engagement and conversions.
  • Audience analytics & insights: Analyze user behavior behavior and segment your audience for more targeted campaigns, ensuring you deliver the most relevant content at the right time.

Pricing: Monetate has custom pricing, so you’ll have to contact sales.

7. Kameleoon

Kameleoon A/B testing tools

Kameleoon is a great alternative to both VWO and Google Optimize because it allows you to personalize and A/B test your site. The advanced targeting options, which are refined by AI, make segmenting your audience a breeze.

Key features:

  • AI Copilot: Speed up your optimization process with the AI Copilot, which quickly identifies insights, suggests test ideas, and saves valuable time for your entire team.
  • Mobile app testing: Optimize mobile apps seamlessly with advanced A/B testing and feature experimentation capabilities, ensuring an enhanced user experience on any device.
  • AI-driven personalization: Deliver real-time, relevant personalization by leveraging AI to tailor experiences to individual users, boosting engagement and conversion rates.

Pricing: Kameleoon’s plans start at $500/month.

8. Dynamic Yield

Dynamic Yield user experience optimization platform

Dynamic Yield is dedicated to providing solutions to optimize ecommerce websites and improve the customer experience. 

They have a full suite of optimization tools, including A/B testing, personalized recommendations, and segmentation options to create targeted campaigns.

Key features:

  • A/B testing: Run A/B tests to evaluate different variations of your website and determine which version delivers the best performance and user engagement.
  • Personalization: Personalize website content in real-time to create tailored experiences for each visitor, improving relevance and driving higher conversion rates.
  • Product recommendations: Utilize smart algorithms to offer personalized product recommendations, boosting cross-selling and upselling opportunities and enhancing the shopping experience.

Pricing: You’ll need to contact sales for pricing information.

9. Adobe Target

Adobe Target A/B testing tools

Adobe Target is a legacy personalization and A/B testing platform that helps businesses deliver the individually tailored experiences your website visitors are looking for. You can use it to dive deep into segmentation options and gain access to real-time analysis.

Key features:

  • Website optimization: Optimize your website’s performance through powerful A/B testing, multivariate testing, and personalization to deliver a seamless and engaging user experience.
  • Rules-based personalization: Create personalized experiences based on user behavior data, demographics, and other data points, ensuring relevant content is shown to each individual visitor.
  • Profiles and user segmentation: Build detailed customer profiles and segment your audience to target specific groups with tailored content and offers, improving engagement and conversions.

Pricing: Contact sales to learn about Adobe Target’s custom pricing.

10. Hotjar

Hotjar

Hotjar’s analytics and feedback platform can provide the key to understanding your website visitors. By using heatmaps, session recordings, surveys, and feedback polls, you can take the right steps to improve the performance of your website.

Key features:

  • Heatmaps: Visualize user interactions, including clicks, scrolls, and movements, to understand which parts of your website are engaging visitors and which areas need improvement.
  • Recordings: Replay individual user sessions to gain insights into how visitors navigate your site, identify obstacles, and optimize user journeys for better performance.
  • Surveys: Collect direct feedback from your users through customizable surveys, gaining valuable insights into their experiences, preferences, and pain points.

Pricing: Free or from $39/month.

What to look for in an experimentation platform?

When considering a new experimentation platform, there are several factors that you should take into account. You should also think about your specific needs and preferences and make sure the tools you’re looking at can do what you need them to do. 

Here’s a quick rundown of the key factors you should be considering:

1. Ease of use

Ease of use is one of the most important factors to consider. 

The tool should have a user-friendly interface that’s easy to navigate, allowing you to quickly get campaigns up and running on your site or landing page. You should also be able to access data analysis easily to see how your campaigns are working.

2. Personalization capabilities

Personalization is becoming increasingly important in website optimization, so you’ll want to choose a tool that offers advanced targeting and tailoring capabilities.

You should look for a tool that allows you to segment your audience into logical groups and deliver personalized experiences based on their behavior, preferences, and other relevant factors.

3. A/B testing options

A/B testing is essential for any business that wants to optimize its site. 

It’s equally important to be able to conduct A/B testing on lots of different variations of your site and get access to detailed insights about the performance of each variation.

4. Analytics and reporting

Over a longer period, you can’t measure the success of your website optimization efforts without robust analytics features. 

A tool that provides great quantitative analytics can help you spot trends and keep an eye on key performance indicators like conversion rates, bounce rates, and engagement rates.

5. Integrations

Integrations are important for streamlining your website optimization workflow. 

Look for a tool that integrates with your existing tech stacks, such as Google Analytics or your email marketing platform, allowing you to easily import data and export results.

6. A free version

Although not all our top VWO alternatives have a free trial, many of them do. 

If you’re on the fence about two or more VWO alternatives on this list, it’s a good idea to sign up for a free trial and see how they work for you with a low-stakes marketing campaign.

Wrapping up

Hopefully, after reading this article, you’re much closer to finding a VWO alternative. 

Each entry on this list of the best VWO alternatives has the potential to improve your sales funnel, from your landing pages to your checkout flow. Now all you have to do is figure out which one fits your business best!

OptiMonk provides the perfect balance of deep optimization capabilities and ease of use that allows you to get your experimentation and personalized messaging up and running in minutes. 

And since there’s a free plan available, you can see how the software works for you without any risk. Sign up today!