- Blog
- Top 10 Alia Competitors in 2025 (Features, Pricing & Reviews)
Top 10 Alia Competitors in 2025 (Features, Pricing & Reviews)
-
Barbara Bartucz
- Conversion
- 6 min read
Table of Contents
Are you looking for a cheaper Alia alternative? Maybe it’s a bit out of your budget, but you don’t want to compromise on features? The bottom line is that you want to see results without breaking the bank.
We saved you the manual work by searching, analyzing, and comparing to find the very best alternatives in 2025.
In this article, we’ll:
- take a look at what’s “wrong” with Alia,
- introduce the top 10 Alia alternatives currently on the market, and
- detail the key features each tool provides.
Let’s dive in!
What’s wrong with Alia?
Before jumping into the list of alternatives, let’s talk about why you might be searching for an Alia replacement in the first place.
Alia positions itself as a premium popup tool designed for Shopify stores that want high-converting campaigns. But the truth is, it’s not really built for small or medium-sized businesses.
First, the pricing.
In comparison to other tools, their starting price is on the higher end. While many alternatives begin around $30-$40/month, theirs starts at $100/month.
For example, for websites with 50,000 monthly visitors, Alia’s pricing starts at $200/month, which is significantly higher than many of its competitors.
They also offer a fully managed plan at a higher price, which is often necessary since the software’s learning curve can be challenging.
Which brings us to the second problem: the setup and editor experience.
Even if budget isn’t an issue, Alia’s usability leaves much to be desired. Users frequently complain that it takes a lot of time to create and launch a visually polished popup.
The editor itself is powerful, but not exactly beginner-friendly; it often feels clunky, confusing, and requires a steep learning curve.
To make things worse, support resources are reportedly limited and not always helpful.
So if you’re stuck while trying to design a popup or configure a campaign, you might end up spending hours trying to figure things out on your own.
The best Alia alternatives (from best to worst)
Now, let’s take a look at the top 10 alternatives to Alia, each with its own unique set of features that can better meet your needs.
1. OptiMonk
If you’re serious about boosting conversions and maximizing your website’s potential, OptiMonk is the tool you need.
Not only does it help you design popups that convert, but it also guides you through every stage of the customer journey.
From attracting visitors to encouraging repeat customers, OptiMonk offers a complete toolkit to optimize your website’s performance.
Let’s explore its standout features.
| Feature | Alia | OptiMonk |
|---|---|---|
|
Pricing |
$100/month (up to 20K visitors); $200/month for higher tiers.
|
Free forever plan; paid plans start at $29/month.
|
|
Pricing model |
Traffic-based. |
Traffic-based.
|
|
Templates |
Limited selection. |
300+ templates: popups, sidebars, sticky bars, gamification, etc. |
|
Editor |
Powerful but clunky. Steep learning curve. |
Drag & drop, no-code. Powerful, fast, intuitive, and beginner-friendly. |
|
Targeting & Triggers |
AI-powered Smart Triggering (scroll, idle time, exit intent). |
30+ trigger options: exit intent, scroll depth, cart value, time on site, URL rules, etc.
|
|
Personalization |
Zero-party data via interactive quizzes & storytelling popups.
|
Smart Tags, dynamic product recommendations, and advanced segmentation.
|
|
A/B Testing
|
AI-driven Smart Testing. auto-optimized without manual setup.
|
Manual A/B testing setup; flexible and quick to run.
|
|
Analytics
|
Conversion tracking.
|
Revenue analytics. Track actual sales per popup campaign, not just sign-ups.
|
|
Platform focus |
Shopify-exclusive—built specifically for Shopify stores.
|
Supports Shopify, WooCommerce, WordPress, BigCommerce, Magento, etc.
|
|
Support |
White‑glove onboarding with managed plans; limited self-service docs. |
Instant live chat support, extensive tutorials, onboarding, and documentation.
|
Key feature #1: 300+ popup templates
One of the major reasons OptiMonk is so highly rated is its vast library of over 300 popup templates for 30+ use cases.
These templates aren’t just popups, they include a variety of formats that can be adapted for different stages of the customer journey.
You can choose from:
- Sidebars: Slide-in messages that appear at the edge of the screen, ideal for showing subtle reminders or offers without disrupting the user experience.
- Sticky bars: These are bars that remain at the top or bottom of the page as the user scrolls, keeping your message in view at all times.
- Fullscreen popups: A powerful way to grab attention, these popups cover the entire screen and are perfect for offering discounts or special promotions.
- Embedded forms: Allow you to integrate your message directly within your page content, perfect for lead generation and newsletter sign-ups.
- Gamification popups: Engage users by introducing gamified elements like spinning wheels or scratch cards to make the experience more interactive and fun.
- Product recommendation popups: Based on user behavior and preferences, you can recommend specific products or services tailored to their interests, helping to boost sales and conversion rates.
Key feature #2: Drag & drop editor
OptiMonk makes the process of creating popups incredibly easy with its drag-and-drop editor.
This user-friendly editor is designed to allow anyone, regardless of technical skill, to create beautiful, high-converting popups in minutes with minimal effort.
Some of the customization options available in OptiMonk’s popup builder include:
- Size, layout, and position: Adjust the size of your popups to fit your website’s design, and control their position on the page to ensure they don’t obstruct important content.
- Colors: Match the colors of your popups to your brand’s color palette, ensuring a cohesive and visually appealing user experience.
- Images: Add high-quality images, logos, or product photos to make your popups stand out and align with your brand aesthetic.
- Opt-in form fields and copy: Customize your opt-in forms to gather the information you need (email addresses, names, etc.) and tailor your messaging to resonate with your audience.
What makes this editor even more powerful is its no-code approach. Whether you’re a seasoned marketer or a beginner, you can design stunning popups with ease—no technical skills required.
Key feature #3: Advanced targeting features
One of OptiMonk’s standout features is its advanced targeting capabilities. By analyzing your visitors’ behavior, OptiMonk helps you deliver the perfect message to the right person at the ideal moment.
You can trigger popups based on various actions, such as exit-intent, a specific click, or after they’ve scrolled down a certain percentage of the page.
You can also target visitors based on things like:
- Whether they’re active shoppers
- Whether they’re returning or new visitors
- Whether they’ve made a purchase
With these advanced targeting options, you’ll be able to display popups that are relevant to each visitor, enhancing their overall experience.
Key feature #4: A/B testing
With OptiMonk, A/B testing your popups is easy. You can experiment with a wide range of elements, including landing pages, headlines, product descriptions, and call-to-action buttons, all in a few simple clicks.
This flexibility enables you to fine-tune every aspect of your site to discover what truly resonates with your audience.
Unlike other tools like Alia, which limit A/B testing to popups, OptiMonk allows you to test various elements across your entire website.
This means you can optimize not just your popups, but also your landing page banners, product descriptions, and even entire landing pages.
Whether it’s testing different headlines or comparing various design elements, you’ll have the ability to quickly validate ideas, making data-driven decisions that lead to higher conversions.
This comprehensive A/B testing feature ensures you’re always improving and staying ahead of the competition.
Check out more about our A/B testing feature here.
Key feature #5: Personalization
OptiMonk makes it easy to deliver personalized experiences by tailoring messages to each of your customer segments.
This ensures that every visitor, whether they’re a first-time shopper, a loyal customer, or someone about to abandon their cart, sees offers designed for them.
You can set up dynamic product recommendations that automatically suggest items each individual is most likely to be interested in, thanks to advanced customer segmentation.
Additionally, OptiMonk’s Smart Tags enable you to take personalization even further.
Using the zero-party and first-party data you’ve collected, you can greet visitors by name, highlight their current cart value, or display other dynamic details, all completely automated.
Key feature #6: Built-in analytics
Unlike tools that only track leads, OptiMonk comes with built-in revenue analytics so you can measure what really matters: sales.
You’ll know exactly which popups are driving revenue, not just sign-ups, making it easier to double down on what works and refine what doesn’t.
Other key features:
- Seamless integrations: Connect OptiMonk with Shopify, WooCommerce, WordPress, and 30+ other tools like Mailchimp, Klaviyo, and HubSpot.
- Fast performance: Popups load only after page content, protecting your Core Web Vitals score.
- 30+ targeting & triggering options: Use URL rules, cart value, time on site, scroll depth, exit-intent, and more to reach the right visitors at the right time.
- Connected campaigns: Show or hide campaigns based on whether a visitor has already seen another message.
- User experience protector: Set smart caps on campaign frequency so visitors aren’t overwhelmed.
- Safe & compliant: Google-friendly, AdBlock-friendly, and fully GDPR compliant.
- Great support team: Rapid onboarding (and instant response), dedicated technical support, plus video tutorials and docs.
Don’t just take our word for it, here’s what real users have to say about OptiMonk.
Pricing: Free forever, or you can opt for paid plans which start at $29/month.
2. Klaviyo
Our runner-up is Klaviyo: a robust email marketing platform that also provides pop-up functionality, making it an ideal choice for businesses looking to integrate email automation with conversion tools.
It’s especially popular among ecommerce businesses due to its seamless integration with platforms like Shopify and WooCommerce.
Klaviyo allows users to craft personalized, automated email flows while also using popups to capture leads and drive conversions.
Pros:
- Built-in popup feature within your email marketing platform, no need to pay for an extra tool.
- Simple integration with eCommerce platforms like Shopify and WooCommerce.
- Robust automation workflows.
Cons:
- Limited capabilities compared to dedicated popup tools, so the results may not be as strong.
Pricing: Free plan available; paid plans start at $45/month.
3. Sleeknote
Sleeknote is a premium popup tool that focuses on creating opt-in forms and popups designed to convert visitors into subscribers or customers.
Known for its elegant designs, Sleeknote makes it easy to create visually stunning popups without sacrificing functionality.
It’s especially popular among marketers looking for a tool that combines aesthetics with powerful targeting and segmentation features.
Pros:
- Beautiful and versatile popup designs.
- Excellent targeting features.
Cons:
- Higher price point than some competitors.
Pricing: €62/month.
4. Wisepops
Fourth on the list is Wisepops. It’s a versatile tool for creating and displaying popups, surveys, and banners designed to boost conversions.
It offers advanced targeting and personalization options, making it perfect for businesses that want to deliver a tailored experience.
Wisepops is known for its versatility, as it works well for both lead generation and product promotions.
Pros:
- Great for segmentation.
- Advanced targeting and design options.
Cons:
- Can get expensive as your needs grow.
Pricing: Free plan available; paid plans start at €99/month.
5. Poptin
Poptin is a user-friendly popup tool that focuses on creating visually appealing popups and forms to boost conversions.
Its intuitive interface and drag-and-drop builder make it perfect for beginners, while its advanced targeting options provide the flexibility more experienced marketers need.
Poptin supports a range of popup types, including exit-intent popups, making it a versatile tool for any website.
Pros:
- Easy to use drag-and-drop builder.
- Supports exit-intent popups.
Cons:
- Limited customization options compared to other tools.
Pricing: Free plan available; paid plans start at $25/month.
6. Popupsmart
Popupsmart is a straightforward and easy-to-use popup tool that eliminates the need for coding knowledge.
It provides an intuitive platform for creating effective popups without technical hassle. With advanced targeting options, Popupsmart is a great choice for users who want simplicity alongside flexibility in their popup strategy.
Pros:
- No coding required.
- Multiple targeting rules.
Cons:
- Slightly less advanced than some other options.
Pricing: Free plan available; paid plans start at $39/month.
7. Privy
Privy is a versatile tool designed to help businesses grow their email lists and boost conversions through popups and email marketing.
It integrates easily with ecommerce platforms like Shopify and BigCommerce, making it an excellent choice for online store owners who want to combine their email marketing efforts with effective popup strategies.
Pros:
- Simple setup and integration.
- Supports A/B testing.
Cons:
- Limited design options for the free trial.
Pricing: Starts at $30/month.
8. Picreel
Picreel is a conversion optimization tool focused on capturing leads and recovering abandoned carts through the use of popups and exit-intent technology.
It provides a variety of popup styles and offers an intuitive platform for users to set up campaigns designed to increase conversion rates, particularly for ecommerce sites.
Pros:
- Great for cart abandonment.
- Exit-intent technology.
Cons:
- Limited customization compared to others.
Pricing: Free plan available; paid plans start at $19.99/month.
9. BDOW
BDOW provides website popups and notifications designed to engage visitors and increase conversions.
Known for its simplicity and ease of use, BDOW is particularly suited for small businesses or users who are new to popup tools and want a no-fuss solution for driving conversions.
Pros:
- Easy setup.
- Good for small businesses.
Cons:
- Limited features in the free version.
Pricing: Free plan available; paid plans start at $15/month.
10. HelloBar
HelloBar is a user-friendly tool for creating customizable popups and banners to capture leads and boost conversions.
Its focus on simplicity makes it a great choice for businesses that need an easy-to-use solution without the complexity of more advanced tools.
HelloBar’s easy-to-navigate interface makes it a solid option for beginners.
Pros:
- Great for segmentation.
- Advanced targeting and design options.
Cons:
- It can get expensive as your needs grow.
Pricing: Free plan available; paid plans start at €99/month.
FAQ
Can I integrate popups with Shopify?
Yes! Many popup tools, such as OptiMonk, Privy, and Klaviyo, offer seamless integration with Shopify. This makes it easy to design and display popups that align with your ecommerce store’s goals.
Can popups improve my sales and conversion rates?
Absolutely. Popups are proven to boost sales and conversion rates when used strategically. By providing personalized offers, discounts, or AI product recommendations at the right time (e.g., on exit-intent or after a visitor has spent a certain amount of time on a page), you can entice customers to take action.
Can I track the performance of my popups?
Yes! Most popup tools come with built-in analytics that allow you to track the performance of your campaigns.
You can measure key metrics like conversion rates, click-through rates, and how effective your popups are at driving actions such as form submissions or purchases.
Wrapping up
Choosing the right Alia alternative can significantly enhance your website’s performance, especially if you’re seeking better pricing, usability, or customer support.
In this article, we’ve explored the top 10 alternatives, each offering unique features to boost conversions and optimize customer engagement.
From advanced popup designs to seamless Shopify integrations and powerful targeting tools, these alternatives cater to various business needs. Whether you need a simple solution or a comprehensive marketing platform, you’re sure to find the perfect fit.
Pick the tool that suits your goals and start improving your conversion rates today!
Migration has never been easier
We made switching a no-brainer with our free, white-glove onboarding service so you can get started in the blink of an eye.
What should you do next?
Thanks for reading till the end. Here are 4 ways we can help you grow your business:
Boost conversions with proven use cases
Explore our Use Case Library, filled with actionable personalization examples and step-by-step guides to unlock your website's full potential. Check out Use Case Library
Create a free OptiMonk account
Create a free OptiMonk account and easily get started with popups and conversion rate optimization. Get OptiMonk free
Get advice from a CRO expert
Schedule a personalized discovery call with one of our experts to explore how OptiMonk can help you grow your business. Book a demo
Join our weekly newsletter
Real CRO insights & marketing tips. No fluff. Straight to your inbox. Subscribe now
Share this article
Written by
Barbara Bartucz
Barbara is a Content Marketer at OptiMonk. She takes pride in creating different forms of content, whether it’s an article, a video, or an e-book.
You may also like
- Posted in
- Conversion
Product updates: January Release 2025
